My latest SEO essay is up at Moz:
As I’ve written elsewhere while using “The Avengers” as an example (Joss Whedon fans, unite!), “SEO” is actually just a slang term for a collection of best practices — it is doing web development well, content creation well, social media well, PR well, and so on. This is why successful SEO, and digital marketing in general, necessitates that companies “assemble” a holistic, integrated team with expertise in numerous disciplines. And that includes public relations.
Read the rest here!