How to Approach Owned and Earned Media

How to Approach Owned and Earned Media

My newest essay is up on Moz!

We all know content is king, but if your content marketing plan consists of blindly publishing daily blog posts on your website or submitting countless bylined articles (i.e., guest posts) to random outlets, your king will turn into the court jester.

Marketing must have a sound strategy behind it to be successful. To help the Moz community maximize the return on investment of their content, I want to share a strategy I used in my prior position as a senior director at a global agency, and continue to use as a digital marketing and communications consultant.

Don’t forget to read the rest!

Thanks for reading! Follow me on Twitter and Facebook. See my marketing speaker page and contact my agent to visit your conference or company!

Tags: ,