The $8.2 Billion Adtech Fraud Problem That Everyone Is Ignoring

The $8.2 Billion Adtech Fraud Problem That Everyone Is Ignoring

I’m honored to announce that I have debuted my column at TechCrunch, and my first column discusses the latest developments in online advertising fraud:

Despite the popularity of mobile applications such as Peace, Blockr and Ghostery over the last year, ad blocking will be the least of digital advertisers’ problems in 2016.

According to a report released by the Interactive Advertising Bureau (IAB) in December 2015 (the first official study of its kind), online advertising fraud now costs advertisers $8.2 billon per year. That’s a nine percent increase from the $7.5 billion figure that The Ad Contrarian Bob Hoffman, the retired CEO and chairman of Hoffman/Lewis Advertising, unofficially calculated in June 2013.

Read the rest at TechCrunch, and see my marketing speaker page to find out where I’m discussing this issue and more next!

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