"Content Marketing" Means Nothing -- The Drum

“Content Marketing” Means Nothing — The Drum

My new column for The Drum is live:

Apples are not oranges – and ‘content marketing’ means nothing

The moment that you slap a call-to-action on any piece of marketing collateral, it becomes direct-response advertising.

More on that after a story.

Read the whole thing at The Drum!

 

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