When Ad Blockers and GDPR Kill All Adtech and Martech

When Ad Blockers and GDPR Kill All Adtech and Martech

samuel scott

Today, I had the honor of speaking at Distilled’s SearchLove London conference on the future of analytics in light of GDPR, adtech, martech, ad blocking, and surveillance marketing. Here is the video:

The Drum has the transcript and my deck:

Crazy Egg. Facebook. Google Analytics. Google Tag Manager. Hubspot. Marketo. New Relic. Visual Website Optimizer. With four clicks, I can bankrupt all of these platforms and others just like them.

But wait for it. So far, we have heard many great ideas on data and analytics — and now for something completely different.

Read the rest at The Drum!

Thanks for reading! Follow me on Twitter and see my marketing speaker page to have me visit your conference or company.

Tags: , ,