Today, I had the honor of speaking at Distilled’s SearchLove London conference on the future of analytics in light of GDPR, adtech, martech, ad blocking, and surveillance marketing. Here is the video:
Crazy Egg. Facebook. Google Analytics. Google Tag Manager. Hubspot. Marketo. New Relic. Visual Website Optimizer. With four clicks, I can bankrupt all of these platforms and others just like them.
But wait for it. So far, we have heard many great ideas on data and analytics — and now for something completely different.