A former journalist, consultant, and director of marketing in the high-tech industry, Samuel Scott is now a marketing and technology contrarian who presents around the world and writes The Promotion Fix column for The Drum.
The Internet obtained mass adoption when Samuel Scott was in high school. As a result, he and his generation are uniquely positioned to comment on the world both before and after the birth of the World Wide Web. Samuel is old enough to remember marketing before the Internet, but he is young enough to be almost a tech native. Named a “noted contrarian” by Digiday, Samuel is a marketing strategist who understands how the two worlds are reflections of each other, and he is a keynote speaker who writes and gives frank, no-BS, and no-holds-barred talks on how marketing and communications professionals can integrate online and offline marketing into unified strategies.
Samuel’s knowledge and experience comes from his first career as a journalist and newspaper editor who then moved into marketing and communications and worked in executive agency positions and personal consulting capacities.
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