Marketing truth from an expert trade journalist.
A former newspaper editor and director of marketing in the high-tech industry, I am now a professional marketing keynote speaker as well as the writer of The Promotion Fix column for The Drum.
I am the only person who uses his experience in journalism and marketing to show businesses, conferences, and universities the truth of the present and future of the marketing industry as a neutral observer with nothing to sell.
Born and raised in the United States, I am now based out of Tel Aviv.
The Internet obtained mass adoption when I was in high school and university. As a result, my generation is uniquely positioned to comment on the world both before and after the birth of the World Wide Web.
I am old enough to remember marketing before the Internet, but I am young enough to be almost a tech native. Named a “noted contrarian” by Digiday, I am a marketing strategist who understands how the two worlds are reflections of each other, and I am a keynote speaker who writes and gives frank, no-BS, and no-holds-barred talks on how marketing and communications professionals can integrate online and offline marketing into unified strategies. My knowledge and experience comes from his first career as a journalist and newspaper editor who then moved into marketing and communications and worked in executive agency positions and personal consulting capacities.
Where I Have Spoken
As Seen In