Considerations

Part­ner With Our Website

Blog­ging is a unique medium through which mar­keters can reach both gen­eral pop­u­la­tions and cho­sen seg­ments. Since the blog’s founder is Founder and Pres­i­dent of SJS Con­sult­ing World­wide as well as a for­mer Boston jour­nal­ist who is now fin­ish­ing Inter­na­tional M.B.A. in Israel, he under­stands the poten­tial that the Web 2.0 world offers for busi­nesses. (See his biog­ra­phy and LinkedIn page.)

Online adver­tis­ing — when done prop­erly — is cheap and effec­tive. Although there are thou­sands of blogs on the Inter­net, only a rel­a­tive few receive high num­bers of read­ers. Qual­ity, inter­est­ing writ­ing brings web traf­fic nat­u­rally. Unlike most blog­gers, the writ­ers at Con­sid­er­a­tions inten­tion­ally write about a wide range of sub­jects out of both innate curios­ity anda desire to pique the inter­ests of as many peo­ple as possible.

Your com­pany can cap­i­tal­ize on this fact. Since many dif­fer­ent peo­ple visit this blog out of many dif­fer­ent inter­ests, you can eas­ily reach your tar­geted audi­ence — or even a gen­eral audi­ence as well. Here are just a few of the ways:

• Spon­sor a post (or sev­eral): We can insert a tagline at the end of every post — or selected ones with a cer­tain theme or topic — with a hyper­linked key­word of your choice.
• Pub­lish a post: Write an adver­tise­ment with a pre­pared text, head­line, image, key­words, and links, and we will pub­lish it — with only a short dis­claimer stat­ing that it is an advertisement.
• Ban­ner adver­tis­ing: Place a hyper­linked image in the side­bar that would appear on the main page as well as all on all indi­vid­ual blog posts. We can also place images inside posts.
• Book and prod­uct reviews: We invite book pub­lish­ers to send review copies of books on sub­jects that we dis­cuss — from the Mid­dle East to mar­ket­ing to reli­gion. E-mail us at sjsc­world­wide (at) gmail.com for more infor­ma­tion. Prod­uct reviews and related items are also welcome.
• The pos­si­bil­i­ties are lim­ited only by our and your creativity.

News out­lets have always relied on adver­tis­ing to sur­vive, and blogs are no dif­fer­ent. The more adver­tis­ing we receive, the more we can pur­sue our pas­sions of writ­ing and report­ing. This way, both we and your com­pany win.

Feel free to con­tact us at sjsc­world­wide (at) gmail.com with your ideas. We look for­ward to work­ing with you! Just don’t pro­pose to mar­ket any prod­ucts or ser­vices that are obscene, related to ille­gal drugs, or oth­er­wise dis­taste­ful. We reserve the right to reject any pro­posed adver­tise­ment. We will also not deceive our read­ers my sub­tly plug­ging your prod­uct or ser­vice in a post that looks like some­thing we wrote our­selves. Even jour­nal­ists have edi­to­r­ial standards!

Online-Marketing Con­sult­ing

The cre­ator of con­sid­er­a­tions, Samuel J. Scott, has been blog­ging since 2006 and is Founder and Pres­i­dent of SJS Con­sult­ing World­wide, a com­pany that pro­vides con­sul­tants in numer­ous fields and sec­tors around the world. Scott also has exten­sive expe­ri­ence in online-marketing top­ics rang­ing from blog con­struc­tion to search-engine opti­miza­tion (SEO) to key­word research to link-building to online adver­tis­ing. The founder has a back­ground in jour­nal­ism and writ­ing in the United States as well as a tra­di­tional, M.B.A. edu­ca­tion. (See his biog­ra­phy and LinkedIn page.)

In these hard, eco­nomic times, hir­ing a con­sul­tant is much more cost-effective than hir­ing full-time employ­ees. You do not have pay­roll taxes, health-care ben­e­fits, retire­ment funds, long-term employ­ment con­tracts, workman’s com­pen­sa­tion, poten­tial labor law­suits, and related prob­lems that are all very expen­sive. Con­sul­tants, unlike full-time employ­ees can pro­vide objec­tive analy­ses and view­points since they are not involved in office pol­i­tics and sim­i­lar dis­trac­tions. The only per­son they need to please is you. (See here and here for other ben­e­fits to hir­ing con­sul­tants.) For indi­vid­u­als who wish to brand them­selves online, hir­ing a con­sul­tant is an easy way to mar­ket your­self or your web­site quickly.

For more infor­ma­tion, visit SJSC Worldwide’s oDesk web­site or e-mail Scott directly at sjsc­world­wide (at) gmail.com for more infor­ma­tion. Scott or another con­sul­tant at the com­pany will pro­vide your com­pany with tremen­dous ser­vice and results for a rea­son­able price.