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The Death of Linkbuilding for SEO

Over the past two years, SEOMoz became Moz, ThunderSEO became ThunderActive, and seOverflow became Inflow. Although I do not work for these companies, I would argue that they — and likely many more — have been rebranding themselves by removing affiliations to “SEO” and instead associating themselves with good, old-fashioned “marketing.” The reason? The phrase “SEO” has become […]

How to Get More Good Twitter Followers

Having a large Twitter following brings many benefits — more fans who will retweet your posts, higher Klout scores, better branding, more media attention are just a few of them. So, many CEOs have been telling their Vice Presidents of Marketing or marketing agencies, “Get us 100,000 Twitter followers tomorrow!” I exaggerate only a little. If […]

The Future of SEO in 2015

Build, promote, and publicize a website that delights its target audience. Everything else will fall into place. This is the secret to good search-engine optimization for 2015 – but, frankly, it should always have been the best practice in the first place. Google is beholden to Internet users. The moment that web surfers no longer think […]

Why Israel is Holding New Elections

TEL AVIV — Israel’s thirty-third government was doomed to collapse from the beginning. The governing coalition consisted of ministers from parties that were completely the opposite of each other on ideological grounds. The Economy Minister — Naftali Bennett of the right-wing, religious-Zionist Jewish Home party — was opposed to any future Palestinian state and wanted to annex […]