MTV premiered on August 1, 1981 — twenty-nine years ago today. However, the network, unlike most people, has actually regressed in maturity as it has grown closer to middle age. Although my first MTV experience was watching “Smells Like Teen Spirit” by Nirvana when I was eleven, I realized later that the launch of the network […]
Entries Tagged as 'Advertising'
MTV Roadies, MTV Splitsvilla, and How MTV Changed Marketing">MTV Roadies, MTV Splitsvilla, and How MTV Changed Marketing
August 1st, 2010 · 3 Comments · Advertising, Business, Culture, Economics, Marketing, Music
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SEO Killed Headlines">How SEO Killed Headlines
May 21st, 2010 · 2 Comments · Advertising, Boston, Business, Humor, Journalism, Language, Marketing, Media, Personal, SEO, Technology
David Carr writes an insightful piece on how keyword-heavy headlines have destroyed the noble — or at least comedic — art of newspaper headline-writing: Headlines in newspapers and magazines were once written with readers in mind, to be clever or catchy or evocative. Now headlines are just there to get the search engines to notice. […]
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Marketing to Women
April 10th, 2010 · 2 Comments · Advertising, Business, Civil Liberties, Conservative Pundits, Culture, Economics, Education, Feminism, Marketing, Politics
Linsey Knerl collects and posts some advice on how to market to women: As a woman, I’ve felt the pressures to succeed in everything I touch: raising a family, being a spouse, running a business, and just being active and productive within my community. Is it any wonder that I’m looking to businesses to offer […]
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SEO Can Help Your Business">How SEO Can Help Your Business
March 22nd, 2010 · No Comments · Administrative, Advertising, Blogosphere, Books, Boston, Business, Israel, Journalism, Marketing, Massachusetts, Media, Personal, Technology, The Middle East
JERUSALEM — As I noted in my book review of “Inbound Marketing,” I founded this blog in 2006 when I was a Boston reporter but did not know about SEO keywords and Internet marketing until I worked in the Israeli high-tech industry: Based on my experience, I learned that content by itself rarely brings significant […]
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Marketing Mossad
March 2nd, 2010 · No Comments · Advertising, Business, Culture, Israel, Law, Marketing, Politics, The Middle East, War on Terror
JERUSALEM — I just received an e-mail advertisement from the Jerusalem Post containing this subject line: “Support the Mossad! Exclusive T-shirts Offers!” (The grammar mistake was there as well.) Only $12. Add this to my “Only in Israel” file. I can only presume it’s a response to the controversial assassination of a Hamas operative in Dubai […]
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Advertising or Porn?
February 24th, 2010 · No Comments · Advertising, Business, Civil Liberties, Culture, Education, Europe, Journalism, Marketing, Politics
A new French advertisement aimed at stopping teenagers from smoking is drawing some controversial marketing buzz: A new French antismoking advertisement aimed at the young that plays off a pornographic stereotype has gotten more attention than even its creators intended, and critics suggest that it offends common decency and creates a false analogy between oral […]
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Barack-Obama Commercial
February 11th, 2010 · No Comments · Advertising, Business, Culture, Entertainment, Humor, Israel, Marketing, Media, Personal, Politics, The Middle East
JERUSALEM — This is a current, Israeli commercial — in English — for the cable-provider Yes featuring a Barack-Obama look-a-like and the president’s campaign slogan, “Yes, we can!” The song is sung to the tune of this Israeli classic-rock song. I just have one complaint: Whoever wrote the lyrics must not have been a […]
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Scientology
February 2nd, 2010 · 4 Comments · Advertising, Blogosphere, Business, Marketing, Personal, Religion
Since we put advertising on this blog, we have noticed something strange: Many of the blocks for Google Ads have brought up advertisements for Scientology on a regular basis. Has anyone else noticed this? (Sam, for example, has seen the same advertisements in his various RSS feeds in Google Reader.) We can only think of […]
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