var fbShare = {url: ‘http://www.samueljscott.com/2010/03/08/book-review-inbound-marketing/’,size:‘large’} JERUSALEM — If you build it, they will come. And by “it,” the authors of “Inbound Marketing: Get Found Using Google, Social Media, and Blogs” mean a quality online-presence supported by effective Internet-marketing.
In the olden days of marketing — say, before 2000 — most marketers and public-relations professionals used […]
Entries Tagged as 'Advertising'
Book Review: “Inbound Marketing”
March 8th, 2010 · 1 Comment · Advertising, Book Reviews, Books, Boston, Business, Culture, Journalism, Marketing, Massachusetts, Media, Personal, Technology, The Boston Globe, The Middle East
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Marketing Mossad
March 2nd, 2010 · No Comments · Advertising, Business, Culture, Israel, Law, Marketing, Politics, The Middle East, War on Terror
var fbShare = {url: ‘http://www.samueljscott.com/2010/03/02/marketing-mossad/’,size:‘large’} JERUSALEM — I just received an e-mail advertisement from the Jerusalem Post containing this subject line: “Support the Mossad! Exclusive T-shirts Offers!” (The grammar mistake was there as well.) Only $12.
Add this to my “Only in Israel” file. I can only presume it’s a response to the controversial assassination of […]
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Redundant, Oppressed Men
February 26th, 2010 · No Comments · Advertising, Britain, Civil Liberties, Conservative Pundits, Culture, Dating, Economics, Education, Europe, Feminism, Health, Israel, Law, Marketing, Media, Politics, The Middle East
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JERUSALEM — The first of a five-part British documentary on the state of men and manliness in modern, Western society:
Men and masculinity are being marginalised. Manly virtues are laughed at, even considered dysfunctional. Men are being edged out of the family, the workplace and wider society as […]
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Advertising or Porn?
February 24th, 2010 · No Comments · Advertising, Business, Civil Liberties, Culture, Education, Europe, Journalism, Marketing, Politics
var fbShare = {url: ‘http://www.samueljscott.com/2010/02/24/advertising-or-porn/’,size:‘large’} A new French advertisement aimed at stopping teenagers from smoking is drawing some controversial marketing buzz:
A new French antismoking advertisement aimed at the young that plays off a pornographic stereotype has gotten more attention than even its creators intended, and critics suggest that it offends common decency […]
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Barack-Obama Commercial
February 11th, 2010 · No Comments · Advertising, Business, Culture, Entertainment, Humor, Israel, Marketing, Media, Personal, Politics, The Middle East
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JERUSALEM — This is a current, Israeli commercial — in English — for the cable-provider Yes featuring a Barack-Obama look-a-like and the president’s campaign slogan, “Yes, we can!” The song is sung to the tune of this Israeli classic-rock song.
I just have one complaint: Whoever wrote the lyrics must […]
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MBA">Value of MBA
February 2nd, 2010 · 2 Comments · Advertising, Business, Economics, Education, Finance, Marketing, Personal
var fbShare = {url: ‘http://www.samueljscott.com/2010/02/02/the-value-of-an-mba-2/’,size:‘large’} Harvard Business Review looks at age to determine whether the performance of CEOs with MBAs are better than those without:
Are CEOs with MBAs actually stronger leaders? The answer might depend on the age of the CEO.
Inspired by the raging debate last year over the role of MBAs in the financial […]
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Scientology
February 2nd, 2010 · 4 Comments · Advertising, Blogosphere, Business, Marketing, Personal, Religion
var fbShare = {url: ‘http://www.samueljscott.com/2010/02/02/scientology/’,size:‘large’} Since we put advertising on this blog, we have noticed something strange: Many of the blocks for Google Ads have brought up advertisements for Scientology on a regular basis. Has anyone else noticed this? (Sam, for example, has seen the same advertisements in his RSS feeds in Google Reader.)
We […]
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A Good Advertisement
January 20th, 2010 · No Comments · Advertising, Business, Dating, Law, Marketing
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I laughed with I saw this online.
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Keffiyeh Fashion
January 6th, 2010 · 3 Comments · Advertising, Anti-Semitism, Business, Civil Liberties, Conservative Pundits, Culture, Europe, Fashion, Iran, Islam, Israel, Judaism, Marketing, Palestine, Personal, Politics, Religion, The Middle East, War
var fbShare = {url: ‘http://www.samueljscott.com/2010/01/06/keffiyeh-fashion/’,size:‘large’} JERUSALEM — In the Middle East, everything is political. Even fashion. Now, the Jewish company Shemspeed is offering a keffiyeh that is an Israeli take on a traditional, Arab piece of clothing:
The Israeli Keffiyeh, with its intricate Star of David pattern in the center piece, and words AM ISRAEL CHAI (Jewish […]
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Religious Competition
December 30th, 2009 · 1 Comment · Advertising, Business, Christianity, Culture, Economics, Education, Islam, Judaism, Marketing, Politics, Religion, War, War on Terror
var fbShare = {url: ‘http://www.samueljscott.com/2009/12/30/religious-competition/’,size:‘large’} The Pew Forum on Religion and Public Life discovers a trend that is not too surprising in the Age of Globalization:
When it comes to religion, many Americans like the mix-and-match, build-your-own approach.
Large numbers attend services of traditions other than their own and blend Christianity with Eastern and New Age […]
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Holiday Season
December 24th, 2009 · No Comments · Advertising, Business, Christianity, Culture, Entertainment, Humor, Marketing, Media, Religion, Technology, War on Terror
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Fans of the television show “24″ should like this parody involving Santa Claus. I’m sure it’s a viral video for something, but it sure is funny.
Tags: Advertising · Business · Christianity · Culture · Entertainment · Humor · Marketing · Media · Religion · Technology · War on Terror
Blogging for Money
December 16th, 2009 · 6 Comments · Administrative, Advertising, Blogosphere, Business, Journalism, Marketing, Media, Personal
var fbShare = {url: ‘http://www.samueljscott.com/2009/12/16/full-time-blogging/’,size:‘large’} So, I’ve been doing some additional research into website advertising and online marketing. Since I started my career as a newspaper journalist and then went into Internet marketing, monetizing the blog might be a logical step.
Anyone have any advice or thoughts?
Tags: Administrative · Advertising · Blogosphere · Business · Journalism · Marketing · Media · Personal
Online Advertising
December 2nd, 2009 · No Comments · Administrative, Advertising, Blogosphere, Business, Marketing, Media, Personal
var fbShare = {url: ‘http://www.samueljscott.com/2009/12/02/online-advertising/’,size:‘large’} I am now accepting various types of advertising on the blog. Have a partnership idea or something to pitch? Go here for more information.
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Facebook Marketing
November 20th, 2009 · No Comments · Advertising, Business, Culture, Marketing, Media, Personal, Technology
var fbShare = {url: ‘http://www.samueljscott.com/2009/11/20/facebook-marketing/’,size:‘large’} This is old news to those who, like myself, have worked in Internet marketing, but tools like Facebook and Twitter can be valuable. Here are some of the tips I’ve learned in various positions.
1. Be Yourself. Many businesses believe that they should create a Facebook or Twitter profile with […]
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Clumsy Men
November 19th, 2009 · No Comments · Advertising, Business, Civil Liberties, Culture, Feminism, Humor, Marketing, Media, Personal, Politics
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BELLEVILLE, Illinois — So I just saw this commercial for Yellowbook, which seems to be new name for the Yellow Pages here in the United States. [The one I watched on television seems to be a few seconds shorter than the YouTube version.]
My reaction: Yet another American commercial in […]
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