Marketing Essays by Samuel Scott
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Here is the FBI Report on HubSpot

What did HubSpot senior executives do to try to obtain in advance or prevent the release of Dan Lyons’ book Disrupted? We may never know for sure. But I have obtained the redacted version of the report from the resulting FBI investigation. Here is one of the most important parts: Note: “email hacking and extortion.” […]

Influencer recommendations are not celebrity endorsements

My new column is live in The Drum: For better and worse, influencers are not celebrities – and marketers ignore that fact at their peril. Amazon expanded its influencer affiliate program to the UK last week. The British ad standards authority has banned an Instagram video by former Love Island contestant Olivia Buckland. Snapchat’s public relations firm has sued Luka Sabbat […]

Does programmatic encourage clickbait and fake news?

My new column is live in The Drum: The Drum’s Promotion Fix columnist, Samuel Scott, moderated a panel discussion last week on publisher adtech trends in 2019 at the Barcelona office of adtech company Marfeel. The participants were Marfeel chief executive Xavi Beumala, Forrester Research senior analyst Susan Bidel, Den of Geek US chief executive Jennifer Indeck and Rubicon Project’s Cayetano Chimeno. These are the highlights of their conversation. […]

The marketing industry is facing a brain drain – here’s how to fix it

My new column is live in The Drum: Following Sir Martin Sorrell’s departure from WPP and Mark Read’s appointment as the new chief executive, most discussion has focused on Sorrell’s new company and Read’s vision for the old one. But one issue has gone unmentioned. “Great ideas come from great people,” Read said during a recent earnings […]

Global social media regulation is coming

My new column is live in The Drum: Despite all his rage, is Alex Jones still just a rat in a cage? In August, Facebook removed four pages run by Jones, a vile conspiracy theorist, and his company, Infowars. YouTube closed his account. So did Pinterest. Apple banned several audio streams. Spotify cut a major podcast. Twitter […]

‘Advertising is not the way’ – and other bullshit from Cannes

My new column is live in The Drum: ‘Advertising is not the way going forward,’ Mastercard chief marketing and communications officer Raja Rajamannar said last week at Cannes Lions. One question: how he can make such a claim with a straight face when so much easily-available information says the complete opposite? Rajamannar explained by saying that “consumers […]