Marketing Essays by Samuel Scott
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Archive | Marketing Essays

Bring on the Stroopwafels!

For those of you in northern Europe, I’m honored to announce that I’ll be delivering the opening keynote in Denmark in November at Dansk Markedsføring‘s Digital Copenhagen 2017 — hope to see you there! I’m going to bring back a suitcase full of these because Arnout Hellemans got me addicted. You bastard. Thanks for reading! Follow me on Twitter and Facebook. […]

Where I’m Speaking Next

We interrupt your regularly scheduled blog post with a brief announcement of my next engagements as a marketing speaker: ICEEfest (Bucharest, Romania) — Keynote: “The Biggest Lies That Infest Digital Marketing and Hurt Us All” — June 15-16, 2017 White Nights SEMrush Meetup (St. Petersburg, Russia) — Private European marketing meetup — June 29 to July […]

71 Ways Marketing Will NOT Change in 2017 (The Drum)

My first marketing column at The Drum is live! Throughout this month, countless marketers will write clickbait articles listing all of the ways that marketing is destined to change this year. Most of those pieces will be unoriginal, redundant and uninteresting. And now for something completely different: what ignorant practices, intentional deceptions and grandiose delusions […]