Marketing Essays by Samuel Scott
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‘Advertising is not the way’ – and other bullshit from Cannes

My new column is live in The Drum: ‘Advertising is not the way going forward,’ Mastercard chief marketing and communications officer Raja Rajamannar said last week at Cannes Lions. One question: how he can make such a claim with a straight face when so much easily-available information says the complete opposite? Rajamannar explained by saying that “consumers […]

I’m Speaking at Marketing Festival 2019

I’m honored to announce that I’ll be speaking alongside segmentation superstar Mark Ritson, cranky copywriter Ryan Wallman, SEO seer Wil Reynolds, and Cambridge Analytica whistleblower Christopher Wylie at the next Marketing Festival in Prague in March 2019. Best. Lineup. Ever. Thanks for reading! Follow me on Twitter. See my marketing speaker page or marketing workshop page to have me […]

Facebook appears Russia’s biggest useful idiot in Vladimir Putin’s bold war

In a second and special The Promotion Fix column in The Drum today, I look at Robert Mueller’s indictments and discuss what it means for the future of social media and the high-tech world: Facebook appears Russia’s biggest useful idiot in Vladimir Putin’s bold war Well, Mark, you moved fast and broke things. Now, how are you […]