Marketing Essays by Samuel Scott
Subscribe

Archive | Marketing Essays

The Death of Linkbuilding for SEO

Over the past two years, SEOMoz became Moz, ThunderSEO became ThunderActive, and seOverflow became Inflow. Although I do not work for these companies, I would argue that they — and likely many more — have been rebranding themselves by removing affiliations to “SEO” and instead associating themselves with good, old-fashioned “marketing.” The reason? The phrase “SEO” has become […]

How to Get More Good Twitter Followers

Having a large Twitter following brings many benefits — more fans who will retweet your posts, higher Klout scores, better branding, more media attention are just a few of them. So, many CEOs have been telling their Vice Presidents of Marketing or marketing agencies, “Get us 100,000 Twitter followers tomorrow!” I exaggerate only a little. If […]

The Future of SEO in 2015

Build, promote, and publicize a website that delights its target audience. Everything else will fall into place. This is the secret to good search-engine optimization for 2015 – but, frankly, it should always have been the best practice in the first place. Google is beholden to Internet users. The moment that web surfers no longer think […]