Marketing Essays by Samuel Scott

Archive | Marketing Essays

TV is Not Dying (CASBAA 2017 in Macau)

Today I had the honor of presenting the following talk at CASBAA 2017 in Macau, China. Here is the video and prepared transcript. TV is Not Dying — It’s Lies, Damn Lies, and Bad Media Statistics <span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”></span><span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: […]

Gary Vaynerchuk Needs to Cite His Sources

Gary Vaynerchuk wrote this on LinkedIn. I wanted to respond. “Massive brands and companies around the world are starting to decline and go out of business” Citation needed. “because they are over-investing their time and money into old media advertising like magazines and TV” Citation needed. When you look at the neutral, objective data, TV is as popular […]

When Ad Blockers and GDPR Kill All Adtech and Martech

Today, I had the honor of speaking at Distilled’s SearchLove London conference on the future of analytics in light of GDPR, adtech, martech, ad blocking, and surveillance marketing. Here is the video: The Drum has the transcript and my deck: Crazy Egg. Facebook. Google Analytics. Google Tag Manager. Hubspot. Marketo. New Relic. Visual Website Optimizer. […]

I’m Speaking at Distilled’s SearchLove in October

I’m honored to announce that I’ll be speaking at SearchLove London by Distilled in October! Here’s my topic: The Day After Tomorrow: When Ad Blockers Stop All Analytics Platforms Ad blockers are hurting not only advertisers — they block the front-end scripts of many analytics platforms as well. In this presentation, global marketing speaker and […]

Bring on the Stroopwafels!

For those of you in northern Europe, I’m honored to announce that I’ll be delivering the opening keynote in Denmark in November at Dansk Markedsføring‘s Digital Copenhagen 2017 — hope to see you there! I’m going to bring back a suitcase full of these because Arnout Hellemans got me addicted. You bastard. Thanks for reading! Follow me on Twitter. See my […]