Marketing Essays by Samuel Scott
Subscribe

Archive | Marketing Essays

How to Get More Good Twitter Followers

Having a large Twitter following brings many benefits — more fans who will retweet your posts, higher Klout scores, better branding, more media attention are just a few of them. So, many CEOs have been telling their Vice Presidents of Marketing or marketing agencies, “Get us 100,000 Twitter followers tomorrow!” I exaggerate only a little. If […]

The Future of SEO in 2015

Build, promote, and publicize a website that delights its target audience. Everything else will fall into place. This is the secret to good search-engine optimization for 2015 – but, frankly, it should always have been the best practice in the first place. Google is beholden to Internet users. The moment that web surfers no longer think […]