A former journalist, newspaper editor, and director of marketing and communications in the high-tech industry, Samuel Scott is now a content marketing speaker and writer of the regular “The Promotion Fix” column in The Drum in which he discusses integrated traditional and digital marketing.
Samuel Scott takes a contrarian approach to the “content marketing” craze in modern marketing. His thoughts are guaranteed to get people talking and will dispel many assumptions in digital marketing today.
Content Marketing Speeches
Apples Are Not Oranges — and “Content Marketing” Means Nothing
The Tyranny of “Content” and the Return of Creativity
To learn more about his thoughts:
- Apples Are Not Oranges — and “Content Marketing” Means Nothing
- The Tyranny of “Content” and the Return of Creativity
Samuel Scott’s talk at Sanoma Media in October 2017 in Helsinki, Finland. He address the lies that TV and radio are dead, that Big Data is the future of marketing, that people want to have relationships with brands on social media, and that “content” is “king.”
Samuel’s Speaking Fee
- Samuel charges a base fee plus business-class airfare on Lufthansa, Turkish Airlines, or El Al plus hotel arriving the day before the event and leaving the day after