A former journalist, newspaper editor, and director of marketing and communications in the high-tech industry, Samuel Scott is now a public relations and communications speaker and writer of the regular “The Promotion Fix” column in The Drum in which he discusses integrated traditional and digital marketing.
Public relations is the building of mutually beneficial relationships between an organization and outside parties such as journalists, influencers, local and online communities, and the government. Today, PR can be done over both traditional and online channels. Samuel Scott can show you how to do exactly that.
Public Relations Speeches
Publicity Strategies that Get Viral Attention
An Introduction to PR Strategy
To learn more about his thoughts:
Samuel Scott’s talk at Sanoma Media in October 2017 in Helsinki, Finland. He address the lies that TV and radio are dead, that Big Data is the future of marketing, that people want to have relationships with brands on social media, and that “content” is “king.”
Samuel’s Speaking Fee
- Samuel charges a base fee plus business-class airfare on Lufthansa, Turkish Airlines, or El Al plus hotel arriving the day before the event and leaving the day after