A former journalist, newspaper editor, and director of marketing and communications in the high-tech industry, Samuel Scott is now a SEO speaker and writer of the regular “The Promotion Fix” column in The Drum in which he discusses integrated traditional and digital marketing.
Samuel’s knowledge and experience in digital marketing and related areas comes from his first career as a journalist and newspaper editor who then moved into marketing and communications and worked in executive agency positions and personal consulting capacities.
What Traditional Marketers Need to Know About SEO
Server Log Analysis: It’s More Important Than Google Analytics
If you think SEO is a bag of tricks to rank first in Google, you are 10 years out of date. Just as many SEOs and digital marketers seem to be unaware that brand advertising and creative campaigns are very much alive and well, traditional marketers need to know that digital channels and tools are now necessary in integrated marketing communications.
To learn more about his thoughts:
- His overview of modern SEO in The Drum
- His presentation at MozCon 2016 on what SEOs need to check in server log files (read the notes and see the video below)
Samuel’s Speaking Fee
- Samuel charges a base fee plus business-class airfare on Lufthansa, Turkish Airlines, or El Al plus hotel arriving the day before the event and leaving the day after