A former journalist, newspaper editor, and director of marketing and communications in the high-tech industry, Samuel Scott is now a social media speaker and writer of the regular “The Promotion Fix” column in The Drum in which he discusses integrated traditional and digital marketing.
Social media networks are merely communications channels over which marketers execute their existing functions and strategies. As a social media marketing speaker, Samuel can describe why “social media marketing” does not actually exist, why there will be no “social media jobs” in five years, and how marketers should respond.
Social Media Speeches
“Social Media Marketing” is Useless — But It Could Be a Lot Better
To learn more about his thoughts:
Samuel Scott’s talk at Sanoma Media in October 2017 in Helsinki, Finland. He address the lies that TV and radio are dead, that Big Data is the future of marketing, that people want to have relationships with brands on social media, and that “content” is “king.”
Samuel’s Speaking Fee
- Samuel charges a base fee plus business-class airfare on Lufthansa, Turkish Airlines, or El Al plus hotel arriving the day before the event and leaving the day after