A former journalist, newspaper editor, and director of marketing and communications in the high-tech industry, Samuel Scott is now a TV advertising speaker and writer of the regular “The Promotion Fix” column in The Drum in which he discusses integrated traditional and digital marketing.
Contrary to popular opinion, TV and creativity are not dead. TV has entered into an unparalleled, creative age that belies the common misconception among digital marketers that no one is watching television anymore and that it is a useless marketing and advertising channel.
TV Advertising Speeches
TV is Not Dead — It’s Lies, Damn Lies, and Bad Media Statistics
The Tyranny of “Content” and the Return of Creativity
To learn more about his thoughts:
- TV is Not Dead — It’s Lies, Damn Lies, and Bad Media Statistics
- The Tyranny of “Content” and the Return of Creativity
TV is Not Dying — It’s Lies, Damn Lies, and Bad Media Statistics
Macau, China, November 2017
The Biggest Lies That Get in the Way of Creative Campaigns
Get Tomorrow, Sanoma Media Finland, October 2017
Samuel’s Speaking Fee
- Samuel charges a base fee plus business-class airfare on Lufthansa, Turkish Airlines, or El Al plus hotel arriving the day before the event and leaving the day after