Communications Workshop from Marketing Speaker Samuel Scott

Communications Workshop

communications workshop

samuel scottA former journalist​, consultant, and director of marketing in the high-tech industry, Samuel Scott is now a professional communications workshop facilitator as well as a speaker and the writer of The Promotion Fix column for the global marketing magazine The Drum.

Samuel’s workshop shows you how to create the most effective and efficient marcom campaigns and incorporate them into your overall marketing strategy.

Born and raised in the United States, Samuel is now based out of Tel Aviv.

Quick link! Download his workshop one-pager now (PDF).

Recommendations

3xe recommendation

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Where Samuel Speaks

  • Companies — marketing meetings, product launches, and customer events
  • Conferences — annual conventions and events
  • Educational Institutions — university classes and academic gatherings

Communications Workshops

Samuel gives marcom workshops at conferences and companies that cover topics including:

  • The difference between marketing and communications
  • The history, theory, and models of marcom
  • The difference between tactics and channels within communications
  • The pros and cons of each marcom tactic
  • The pros and cons of each marcom channel
  • How different channels affect and influence each other
  • Marcom research, planning, budgeting, controlling, and evaluating
  • An introduction to creative briefs
  • Integrated marketing communications
  • B2C vs. B2B marcom

samuel scott workshop

Why You Should Hire Samuel to Give a Workshop

  • Companies — you will understand how to use and not use traditional and digital marketing tactics to deliver more value the next day as well as what the real future holds for technology
  • Conferences — your attendees will learn about the modern trends in marketing and technology and be entertained by a healthy dose of provocation
  • Educational Institutions — your students will see how to incorporate the best practices of yesterday in their careers tomorrow, and educators will gain the latest insights into marketing and technology research

If you hire people who work at agencies to give workshops, they will use the time to promote their services. If you hire people who work in-house at companies, they will use their workshops to promote their products. As an independent columnist and speaker, Samuel Scott has nothing to sell except his own ideas and thoughts on the industry. His talks contain his neutral and unbiased insights.

marketing keynote speaker

Examples of Presentations and Talks

The Biggest Lies That the Ad Tech World Tells Itself — (dubbed in Russian)

Samuel Scott’s keynote at the Synergy Digital Forum in Moscow, Russia, in May 2018. He counters the arguments that consumers want personalised ads, mediums do not matter, short-term results are the most important, targeting solves the problem of waste, adtech saves money by cutting out the middlemen, and brand building can be ignored. This speech is dubbed in Russian, but the transcript and deck are here.

The Biggest Myths in Marketing

Samuel Scott’s keynote talk in Helsinki, Finland, on the myths that TV and radio are dead, that Big Data is the future of marketing, that people want to have relationships with brands on social media, and that “content” is “king.”

Breaking Through the Digital Wall

Samuel Scott’s keynote talk in Tel Aviv, Israel, on how we should look beyond content marketing, inbound marketing, and social media marketing to integrate traditional and digital marketing in a real way. After a brief remark in Hebrew, the rest of the speech is in English.

Interviews

As Seen At

As Seen In

samuel scott quoted citations

Contact Samuel for Workshops

  • E-mail: sjscworldwide@gmail.com