SEO Workshop from Professional Speaker Samuel Scott

SEO Workshop

seo workshop

samuel scottA former journalist​, consultant, and director of marketing in the high-tech industry, Samuel Scott is now a professional SEO workshop facilitator as well as a speaker and the writer of The Promotion Fix column for the global marketing magazine The Drum.

Samuel shows you how to get found in organic search results for relevant queries that relate to you, your product, the solutions that you provide, and the questions that you can answer as well as how to ensure stable, long-term growth without risk of Google penalities and what website technical issues to address

Born and raised in the United States, Samuel is now based out of Tel Aviv.

Quick link! Download his workshop one-pager now (PDF).

Recommendations

3xe recommendation

speaking endorsement

digitalzone recommendation

Where Samuel Speaks

  • Companies — marketing meetings, product launches, and customer events
  • Conferences — annual conventions and events
  • Educational Institutions — university classes and academic gatherings

SEO Workshops

Samuel gives SEO workshops at conferences and companies that cover topics including:

  • How search engines operate
  • The benefits of SEO
  • How to optimize a website on a technical level
  • How to target different countries and languages
  • How to optimize for both mobile and desktop searches
  • How to do keyword research
  • How to create website material to rank highly for search terms
  • What tools to use to monitor the progress of SEO campaigns
  • The common pitfalls that lead to search engine penalties
  • How the best backlinks are simply natural by-products of PR and publicity campaigns
  • What to do and not to do for long-term success

samuel scott workshop

Why You Should Hire Samuel to Give a Workshop

  • Companies — you will understand how to use and not use traditional and digital marketing tactics to deliver more value the next day as well as what the real future holds for technology
  • Conferences — your attendees will learn about the modern trends in marketing and technology and be entertained by a healthy dose of provocation
  • Educational Institutions — your students will see how to incorporate the best practices of yesterday in their careers tomorrow, and educators will gain the latest insights into marketing and technology research

If you hire people who work at agencies to give workshops, they will use the time to promote their services. If you hire people who work in-house at companies, they will use their workshops to promote their products. As an independent columnist and speaker, Samuel Scott has nothing to sell except his own ideas and thoughts on the industry. His talks contain his neutral and unbiased insights.

marketing keynote speaker

Examples of Presentations and Talks

The Biggest Lies That the Ad Tech World Tells Itself — (dubbed in Russian)

Samuel Scott’s keynote at the Synergy Digital Forum in Moscow, Russia, in May 2018. He counters the arguments that consumers want personalised ads, mediums do not matter, short-term results are the most important, targeting solves the problem of waste, adtech saves money by cutting out the middlemen, and brand building can be ignored. This speech is dubbed in Russian, but the transcript and deck are here.

The Biggest Myths in Marketing

Samuel Scott’s keynote talk in Helsinki, Finland, on the myths that TV and radio are dead, that Big Data is the future of marketing, that people want to have relationships with brands on social media, and that “content” is “king.”

Breaking Through the Digital Wall

Samuel Scott’s keynote talk in Tel Aviv, Israel, on how we should look beyond content marketing, inbound marketing, and social media marketing to integrate traditional and digital marketing in a real way. After a brief remark in Hebrew, the rest of the speech is in English.

Interviews

As Seen At

As Seen In

samuel scott quoted citations

Contact Samuel for Workshops

  • E-mail: sjscworldwide@gmail.com