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Insightful and entertaining marketing insights.
Performances — not speeches or sales pitches.
After a career in journalism and years in marketing, Samuel Scott is now Head of Marketing at connected TV advertising platform Adte, a professional keynote marketing speaker, and member of Toastmasters International as well as the writer of The Promotion Fix column for The Drum.
He has Mini-MBAs in marketing and brand management from Marketing Week in London, a Master of Advertising Effectiveness from the World Advertising Research Center (WARC), and certifications from the Chartered Institute of Marketing in the UK (CIM UK) in marcom planning, B2B product management and product marketing, copywriting, and AI tools in marketing.
In 2019, Scott was a judge for the UK Ad Association’s Young Lions competition in advance of the Cannes Lions International Festival of Creativity. Follow him on Twitter and LinkedIn.
Meet Samuel Scott in 60 Seconds — His Introduction and Speech Previews
(NOTE: If you are interested in hiring Samuel for speeches or training workshops, you see his full videos by contacting him by filling out the form below.)
Corporate Events
From Europe to South America, Samuel has delivered keynote addresses and moderated panels at business events for clients, employees, and customers.
Business Conferences
As an online and in person business speaker, Samuel gives inspirational and informative breakout and keynote addresses at events.
Testimonials & Featured Clients
"Thank you so much for the best 25 minutes I’ve spent in a long time!"
— Hanne Kjeldstadli Hansen, head of customer care at Simployer
“Thank God for someone talking some f--king sense!”
— Claire Strickett, planner and strategist at London creative agency VCCP
Follow Me
Where I Write
My Recent Business Columns
Good vs. Bad Marketing Objectives
In the B2B software industry, the higher-ups will create marketing objectives based on website traffic and free trial conversion rates. Then, they assume correlations so that an X% increase in traffic will result in Y% increase in sales. In this mindset, it always...
How to Cross the Chasm in Marketing
To borrow the title of Geoffrey Moore's famous book, what is the best way to "cross the chasm"? Eliminate the chasm. So many early-stage B2B startups focus on the "low-hanging fruit." It seems logical because they need to show rapid growth. But many then fall into the...
Market Segment vs Marketing Persona vs Ideal Customer Profile (ICP)
An "ideal customer profile (ICP)" can work at the beginning of a B2B tech startup. It gets quick wins and early revenue. But it's not enough for the long-term. Generally, startups will try to sell to different types of companies and then see where they get the most...
For Potential Sponsors
If you want to reach audiences of marketers, advertisers, and media professionals, Samuel Scott is the perfect person to sponsor by:
- Including your research in speeches
- Demonstrating your platform in workshops
- Highlighting what your company has been doing
Learn more at Samuel’s marketing speaker page.