This the prepared text of the keynote address that I gave today at the FICCI FRAMES conference in Mumbai, India. TV is Not Dying — It’s Lies, Damn Lies, and Bad Media Statistics Hello, everyone. A belated Happy Hoolie. This is actually my second time in India. Ten years ago, I was an MBA student […]
I have just received the video from my final keynote talk of 2017 at the annual D-Summit of the Israeli Digital Organization in Tel Aviv. I discuss how we should look beyond content marketing, inbound marketing, and social media marketing to integrate traditional and digital marketing in a real way. Note: The video as well […]
(Note: This is the keynote talk that I delivered in Tel Aviv today at the annual D-Summit of the Israeli Digital Organization.) Breaking Through the Digital Wall Breaking Through the Digital Wall from Samuel Scott Shalom, everyone. After a year of speaking throughout the world, it is a pleasure to end 2017 here in the […]
Some end of the year news: My final keynote address in 2017 will be on Thursday, December 21, in my city of Tel Aviv, Israel, at D-Summit, the annual conference of the Israeli Digital Association. The topic will be “Breaking Through the Digital Wall.” The talk will be in English. For more information, click here. […]
The video of my SearchLove London talk on ad blocking, GDPR, and the future of online advertising is live: Here is the full transcript at The Drum as well. Thanks for reading! Follow me on Twitter and Facebook. See my marketing speaker page and contact page to have me visit your conference or company!
Note: This is the prepared text of a keynote talk that I gave today at Digital Copenhagen in Denmark. The Biggest Lies That Digital Marketers Tell Themselves from Samuel Scott Thank you for the introduction. This is my first time in Denmark, so it’s great to be here and see the genius country that invented […]
We interrupt your regularly scheduled reading for this somewhat important announcement. I am in the middle of finalizing my keynote speaking appearances in 2018. So, if you’re interested in my thoughts on anything from the future of marketing to whether Star Wars or Star Trek is better, take a look at my marketing speaker page […]
Today I had the honor of presenting the following talk at CASBAA 2017 in Macau, China. Here is the video and prepared transcript. TV is Not Dying — It’s Lies, Damn Lies, and Bad Media Statistics &lt;span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”&gt;&lt;/span&gt;&lt;span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: […]
I had the honor of speaking at Sanoma Media’s annual Get Tomorrow event in Finland earlier this month. The notes and deck are at this link. Here is the video: Thanks for reading! Follow me on Twitter and Facebook. See my marketing speaker page and contact page to have me visit your conference or company!
Today, I had the honor of speaking at Distilled’s SearchLove London conference on the future of analytics in light of GDPR, adtech, martech, ad blocking, and surveillance marketing. The Drum has the transcript and my deck: Crazy Egg. Facebook. Google Analytics. Google Tag Manager. Hubspot. Marketo. New Relic. Visual Website Optimizer. With four clicks, I […]
Today, I had the honor of speaking at Get Tomorrow, an annual event in Helsinki held by Sanoma Media Finland. Here is the deck along with some of the notes for the slides. The Biggest Lies That Get in the Way of Creative Campaigns The Biggest Lies That Get in the Way of Creative Campaigns […]
Readers of a certain age in the United States will recall that both Wilson Phillips and En Vogue had top hits in 1990 entitled “Hold On.” Well, that is the theme of a talk that I might give at the 2018 SXSW Conference in Austin, Texas, next year. But, wait — there’s more! I need your […]
I’m honored to announce that I’ll be speaking at SearchLove London by Distilled in October! Here’s my topic: The Day After Tomorrow: When Ad Blockers Stop All Analytics Platforms Ad blockers are hurting not only advertisers — they block the front-end scripts of many analytics platforms as well. In this presentation, global marketing speaker and […]
If you have a spare twenty minutes, here is a video of a recent keynote of mine at a European marketing and tech conference: As always, your thoughts are welcome. Thanks for reading! Follow me on Twitter and Facebook. See my marketing speaker page and contact page to have me visit your conference or company!
For those of you in northern Europe, I’m honored to announce that I’ll be delivering the opening keynote in Denmark in November at Dansk Markedsføring‘s Digital Copenhagen 2017 — hope to see you there! I’m going to bring back a suitcase full of these because Arnout Hellemans got me addicted. You bastard. Thanks for reading! Follow me on Twitter and Facebook. […]
We interrupt your regularly scheduled blog post with a brief announcement of my next engagements as a marketing speaker: ICEEfest (Bucharest, Romania) — Keynote: “The Biggest Lies That Infest Digital Marketing and Hurt Us All” — June 15-16, 2017 White Nights SEMrush Meetup (St. Petersburg, Russia) — Private European marketing meetup — June 29 to July […]
My September 2016 MozCon presentation and notes. If the embed below does not appear, you can see it directly at this link. Server Log Files & Technical SEO Audits: What You Need to Know from Samuel Scott Server Log Files & Technical SEO Audits: What You Need to Know Server log files contain the only […]
Note: I wrote this essay upon returning home from work. It is a heartfelt reaction to the big news of the day in the digital marketing world. I must state that I know nothing about the financial state of Moz or about the company’s internal operations or politics. This is an off-the-cuff post. Jen Lopez is […]
BERLIN — I had the honor of speaking last week at this year’s Content Marketing Masters, one of three European conferences that are held by the German online marketing agency PerformicsAKM3. The topic? “How to Integrate PR and Content Marketing.” Here, I will summarize my presentation for everyone’s benefit. For more details on the highlights […]
I’m honored to announce that I will be speaking on the integration of PR and content marketing at Content Marketing Masters in Berlin in June 2016! Get your tickets now — see you soon, Germany! Thanks for reading! Follow me on Twitter and Facebook. See my marketing speaker page and contact page to have me […]