conferences -- Samuel Scott

Tag Archives: conferences

A New Talk: How to Integrate Online and Offline Media

This is a speech that I debuted in Slovenia. I would be happy to give this talk in person or virtually at your company, event, or conference. Learn more here. Summary Example deck: https://www.slideshare.net/samuelscott/media-planning-in-2020-and-beyond-integrating-traditional-digital/1 I argue that we are seeing the tyranny of online direct response and short-termism, both of which are hurting our long-term […]

The Problem With Content Marketing Today

This is a speech that I debuted in Prague. I would be happy to give this talk in person or virtually at your company, event, or conference. Learn more here. Summary How to Fix the Biggest Problem in Content Marketing Today Example deck: https://www.slideshare.net/secret/GhQ9V0hRbvW2m9 The problem with content marketing today is that everyone from media […]

Is Everything on the Internet Fake?

This is an excerpt of a talk that I gave at the CMO Network in England on February 25, 2019. The marketing industry had so many expectations of the digital world. For example, everything would be real, measured, and trackable. But so many of those expectations turned out to be wrong. In short, much of […]

When Ad Blockers and GDPR Kill All Adtech and Martech

Today, I had the honor of speaking at Distilled’s SearchLove London conference on the future of analytics in light of GDPR, adtech, martech, ad blocking, and surveillance marketing. Here is the video: The Drum has the transcript and my deck: Crazy Egg. Facebook. Google Analytics. Google Tag Manager. Hubspot. Marketo. New Relic. Visual Website Optimizer. […]

Where I’m Speaking Next

We interrupt your regularly scheduled blog post with a brief announcement of my next engagements as a marketing speaker: ICEEfest (Bucharest, Romania) — Keynote: “The Biggest Lies That Infest Digital Marketing and Hurt Us All” — June 15-16, 2017 White Nights SEMrush Meetup (St. Petersburg, Russia) — Private European marketing meetup — June 29 to July […]