by Samuel Scott | Jun 8, 2018 | Marketing Essays
Today, in this presentation at Fifteen Seconds Europe in June 2018, I discussed the problem of digital ad fraud. The presentation is below. I will add the video later. The Billions You’re Losing to Online Ad Fraud from Samuel Scott –
by Samuel Scott | Oct 11, 2016 | Marketing Essays
My second column is live at The Next Web: Facebook: Submit Your Ad Network for Independent Review Back in the old-fashioned days of dead-tree media, marketers had a curious little habit of demanding to know that the advertising information provided by publications and...
by Samuel Scott | Jan 8, 2016 | Marketing Essays
I’m honored to announce that I have debuted my column at TechCrunch, and my first column discusses the latest developments in online advertising fraud: Despite the popularity of mobile applications such as Peace, Blockr and Ghostery over the last...
by Samuel Scott | Oct 30, 2015 | Marketing Essays
Earlier today, I gave a presentation at Performance Marketing Insights London (PMI London). Here is a summary of my talk: The Billions We’re Losing in Online Advertising Fraud from Samuel Scott If you are an advertiser who is running display ad campaigns with...
by Samuel Scott | Oct 1, 2015 | Marketing Essays
A few days ago, I gave this webinar for WebPromoExperts on the billions of dollars that companies are losing to fraud and in their digital advertising campaigns. For thirty minutes, I discussed: – The definition of an advertising “impression” and why it is important –...