by Samuel Scott | Aug 28, 2017 | Marketing Essays
My new column is out at The Drum: Say that on an average day, 10,000 people enter a specific Walmart in the US or a Tesco in the UK. Except in the case of highly targeted direct response campaigns, the company’s marketers will never know exactly why each of them...
by Samuel Scott | Dec 24, 2012 | Marketing Essays
TEL AVIV – Here in the Silicon Valley of the Middle East, I finally saw the hit movie “The Avengers” only recently since it had finally come to Israeli cable TV. As a fan of director Joss Whedon, I loved watching how a group of heroes with expertise in...