by Samuel Scott | Oct 9, 2017 | Marketing Essays
My new column is live at The Drum: Amazon’s dismal NFL audience shows that TV’s naysayers deserve penalties “Views” is a useless metric. I “view” ads on social media networks as I quickly scroll past them. I “view” banner ads on websites as I consequently...
by Samuel Scott | Aug 14, 2017 | Marketing Essays
My new column for The Drum is live: It was the fall of 1999, and I was in a dormitory room on the top floor of Boston University’s French House – the building where I lived during most of university except during a later summer journalism internship in London in...
by Samuel Scott | Jul 31, 2017 | Marketing Essays
My new column is live at The Drum (with a bonus interview with Ad Contrarian Bob Hoffman): If your target market segment is ‘millennials’ or ‘baby boomers’ or any general demographic, you are doing it wrong. So I was leaving work one day and...
by Samuel Scott | Jul 17, 2017 | Marketing Essays
My new column is live at The Drum: There are so many slaves in the marketing industry that we should create an underground railroad beneath all our office buildings. Following the recent news that the Japanese advertising firm Dentsu has been charged in the suicide of...
by Samuel Scott | Jun 19, 2017 | Marketing Essays
My new column is live at The Drum: In a first-season episode of the American TV drama Scorpion, the show’s crack team of techno-wizards meets a man who developed a computer program that uses an algorithm to create instant pop music hits. Such software would be worth...