by Samuel Scott | Nov 28, 2012 | Marketing Essays
If you want to understand why pay-per-click (PPC) advertising has become a less and less viable option for small businesses and start-up companies, ask Tom Telford. According to a recent article in the New York Times, he had founded a vacation rental-management...
by Samuel Scott | Sep 14, 2011 | Marketing Essays
In search-engine marketing (SEM) – the goal of which is to rank highly in Google search-results for chosen keywords – there are two general strategies: search-engine optimization (SEO) and pay-per-click (PPC) advertising. Each has its advantages and disadvantages, so...