by Samuel Scott | Jun 9, 2016 | Marketing Essays
BERLIN — I had the honor of speaking last week at this year’s Content Marketing Masters, one of three European conferences that are held by the German online marketing agency PerformicsAKM3. The topic? “How to Integrate PR and Content...
by Samuel Scott | Mar 10, 2016 | Marketing Essays
Want to learn about creative publicity campaigns and that get you in the press and spread over social media? Read my new 11,000-word guide on Moz: No one cares about your company or product. Unless your CEO is Steve Jobs or your product is Google Glass, very few...
by Samuel Scott | Nov 20, 2015 | Marketing Essays
I’m honored to announce that I will be speaking on the integration of PR and content marketing at Content Marketing Masters in Berlin in June 2016! Get your tickets now — see you soon, Germany!
by Samuel Scott | Aug 1, 2015 | Marketing Essays
I’m getting tired of spam e-mails and bad pitches. So, I was inspired by a recent blog post by Geraldine DeRuiter, otherwise known as the Everywhereist, in which she hilariously replies to every single spam message that she had received over a certain period of...
by Samuel Scott | Dec 18, 2014 | Marketing Essays
Over the past two years, SEOMoz became Moz, ThunderSEO became ThunderActive, and seOverflow became Inflow. Although I do not work for these companies, I would argue that they — and likely many more — have been rebranding themselves by removing affiliations...