“Social media marketing” is useless – but it could be a lot better
My new column for The Drum is live: It was going to be a glorious age. A pristine age. An age without advertising. Social media was going to kill everything from TV commercials to display advertisements. People were going to ‘engage’ and have...Social Media Marketing Tips at Conferences
As I once wrote in an essay on how to speak at marketing conferences — events are an underrated marketing strategy because all marketing, in the end, is about people and not keywords, links, and news coverage. However, I write that statement with the caveats...How to Get More Good Twitter Followers
Having a large Twitter following brings many benefits — more fans who will retweet your posts, higher Klout scores, better branding, more media attention are just a few of them. So, many CEOs have been telling their Vice Presidents of Marketing or marketing...Don’t Lose Control of Your Brand
Facebook does whatever is best for Facebook. In the end, the social network’s concern for your business is a secondary priority at best. Now that Facebook is a publicly-traded company, its primary goal is to maximize profits through whatever means possible. And that...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group