social media -- Samuel Scott

Tag Archives: social media

How to Get More Good Twitter Followers

Having a large Twitter following brings many benefits — more fans who will retweet your posts, higher Klout scores, better branding, more media attention are just a few of them. So, many CEOs have been telling their Vice Presidents of Marketing or marketing agencies, “Get us 100,000 Twitter followers tomorrow!” I exaggerate only a little. If […]

The Hype Cycles of Marketing Mediums and Methods

As technological innovations occur at an ever-increasing rate, marketers often develop unrealistic expectations because they think that each new gadget or medium has made all of the previous communications strategies obsolete. Far from it. For example, social media is a form of public relations and not some heaven-sent technology that has changed everything, and as […]