The Coronavirus Business Hall of Shame
(Note: My biweekly Promotion Fix column no longer has a home, so I’m publishing this special edition myself.) “You, alright! I learned it by watching you!” In July 1987, the Partnership for a Drug-Free America launched what would become one of the...Brand Purpose and Cause Marketing Speaker Samuel Scott
Summary Brand Purpose in a Schizophrenic Consumer World Many consumers say they do not want to support sweatshops, but they still often buy the cheapest clothing and running shoes made in such places anyway. Companies today want to do better, but they are getting such...Advertising Speaker on Media Planning Samuel Scott
Summary Media Planning in 2022 and Beyond: How to Integrate Brand & Performance Marketing We are seeing the tyranny of online direct response and short-termism, both of which are hurting our long-term advertising effectiveness. Samuel uses the latest research to...The Biggest Myths in Marketing Today That You Probably Believe
(Note: I can deliver a keynote speech on this topic — see my marketing speaker page.) This is a speech on marketing myths that I debuted in Mumbai. I would be happy to give this talk in person or virtually at your company, event, or conference. Learn more here....
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group