by Samuel Scott | Dec 17, 2021 | Marketing Essays
My new column is out in The Drum: Who got 2021’s marketing predictions right – and absolutely wrong? In the return of his end-of-year tradition, columnist Sam Scott scores some of the most noteworthy marketing predictions made at the beginning of 2021. Pundits and...
by Samuel Scott | Nov 4, 2021 | Marketing Essays
My new column is live in The Drum: The world is in the middle of a supply chain crisis that is delaying shipments and clogging many ports. In his latest Promotion Fix column, Samuel Scott reminds us that ’place’ is an often-ignored part of the marketing mix and shows...
by Samuel Scott | Jul 12, 2021 | Marketing Essays
My new column is out in The Drum: Euro 2020’s two biggest lessons for marketers and media planners While he was watching Euro 2020 and hoping that England would bring it home, columnist Samuel Scott reflected on what the marketing industry can learn from the...
by Samuel Scott | Jun 24, 2021 | Marketing Essays
My newest column is live in The Drum: As m-commerce takes the world contactless, should agencies follow suit? Contactless and other mobile-based digital fintech payment methods surged in popularity during the pandemic and will remain in use afterwards. But are there...
by Samuel Scott | May 25, 2021 | Marketing Essays
My new column is live in The Drum: Why Snap should abandon Spectacles but keep augmented reality The bespectacled Samuel Scott says glasses have never been cool (and don’t get him started on VR headsets). In his new Promotion Fix column, he recommends Snap forgets the...