by Samuel Scott | Jan 4, 2021 | Marketing Essays
In 2019, I spoke at more than a dozen business and marketing events. In 2020, of course, it all stopped. But now, Israel has vaccinated 12% of the people here. I just got mine. Starting in February 2021, I can now travel globally with an international vaccine...
by Samuel Scott | Dec 17, 2019 | Marketing Essays
Summary Media Planning in 2022 and Beyond: How to Integrate Brand & Performance Marketing We are seeing the tyranny of online direct response and short-termism, both of which are hurting our long-term advertising effectiveness. Samuel uses the latest research to...
by Samuel Scott | Jul 26, 2019 | Marketing Essays
(Note: I can deliver a keynote speech on this topic — see my marketing speaker page.) This is a speech on marketing myths that I debuted in Mumbai. I would be happy to give this talk in person or virtually at your company, event, or conference. Learn more here....
by Samuel Scott | Mar 22, 2019 | Marketing Essays
This is a speech on content marketing strategy that I debuted in Prague. I would be happy to give this talk in person or virtually at your company, event, or conference. Learn more here. Summary How to Fix the Biggest Problem in Content Marketing Today Example deck:...
by Samuel Scott | Jul 16, 2018 | Marketing Essays
Here is an updated 2019 version of this talk with video and a new presentation deck. Here is the video (dubbed in Russian) of my keynote talk at the Synergy Digital Forum in Moscow in May. (After my Bananarama mashup, I begin “speaking” at...