Advertising Speaker on Media Planning Samuel Scott
Summary Media Planning in 2022 and Beyond: How to Integrate Brand & Performance Marketing We are seeing the tyranny of online direct response and short-termism, both of which are hurting our long-term advertising effectiveness. Samuel uses the latest research to...The Biggest Myths in Marketing Today That You Probably Believe
(Note: I can deliver a keynote speech on this topic — see my marketing speaker page.) This is a speech on marketing myths that I debuted in Mumbai. I would be happy to give this talk in person or virtually at your company, event, or conference. Learn more here....The One Thing in Content Marketing That You Need to Stop Ignoring
This is a speech on content marketing strategy that I debuted in Prague. I would be happy to give this talk in person or virtually at your company, event, or conference. Learn more here. Summary How to Fix the Biggest Problem in Content Marketing Today Example deck:...Video — The Biggest Lies the Martech Industry Tells Itself
Here is an updated 2019 version of this talk with video and a new presentation deck. Here is the video (dubbed in Russian) of my keynote talk at the Synergy Digital Forum in Moscow in May. (After my Bananarama mashup, I begin “speaking” at...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group