by Samuel Scott | Apr 12, 2015 | Marketing Essays
BRIGHTON, England — I had the honor of speaking at BrightonSEO last week for log analytics startup logz.io, and it was a pleasure to meet the British digital marketing community for the first time! For those who were not able to attend my talk, I have included...
by Samuel Scott | Dec 18, 2014 | Marketing Essays
Over the past two years, SEOMoz became Moz, ThunderSEO became ThunderActive, and seOverflow became Inflow. Although I do not work for these companies, I would argue that they — and likely many more — have been rebranding themselves by removing affiliations...
by Samuel Scott | Sep 4, 2013 | Marketing Essays
“Did Google just kill PR agencies?” That was the headline of a recent article on ZDNet whose author misunderstands the nature of online public relations and SEO – the answer to its question is a resounding “no.” Tom Foremski, the author, cites this page of...