How to Use Public Relations to Build Links (SMX Milan)
MILAN, Italy — Following my review of the speakers and presentations at SMX Milan 2013 last week, I wanted to follow-up on my promise to present my talk on how to incorporate public relations into a company’s overall SEO and online-marketing strategy. The...The Day the Keyword Died
Relax. Google’s recent move to eliminate most organic-keyword data in Google Analytics is not – as Moz CEO Rand Fishkin wrote on his personal blog – “the first truly existential threat our industry has faced.” But it is a threat to those companies and agencies that...Google is Helping Online PR and SEO, Not Hurting It
“Did Google just kill PR agencies?” That was the headline of a recent article on ZDNet whose author misunderstands the nature of online public relations and SEO – the answer to its question is a resounding “no.” Tom Foremski, the author, cites this page of...A Technical Guide for a Global SEO Strategy
Why is global search-engine optimization and marketing important? Simple. As Marcus Wohlsen recently noted in Wired, people trust Google: Custora found that customers who came to retailers from search were more than 50 percent more valuable than average. In other...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group