Objective and entertaining business insights.
No sales pitches.
After careers in journalism and marketing, I am now a virtual keynote speaker and presenter and member of Toastmasters International as well as the writer of The Promotion Fix column for The Drum.
Today, many companies and conferences are holding their events online. Samuel now uses his years of experience in professional speaking to keynote events over any streaming platform of choice.
Meet Samuel Scott — A 60-Second Introduction
Example Virtual Talks
As one of the industry’s orators in marketing, Samuel offers expert insights as a journalist with nothing to sell but his ideas. He creates customized presentations based on your desired general topic.
In his talks, Samuel uses his prior careers in journalism and marketing for twenty years to show businesses, conferences, and universities the true present and future of the marketing industry. He has served as a judge of the UK Ad Association’s Young Lions competition in advance of the Cannes Lions International Festival of Creativity. Anyone from a chief marketing officer to the head of sales and marketing to junior executives can learn from him.
Brand Purpose in a Schizophrenic Consumer World
Brand Purpose vs. Brand Hypocrisy: How Companies Can Truly Help the World
Many consumers say they do not want to support sweatshops, but they still often buy the cheapest clothing and running shoes made in such places anyway. Companies today want to do better, but they are getting such mixed signals from customers. In this inspiring keynote, Samuel Scott will show how companies can navigate this complex environment and both help the world and sell more products at the same time.
Media Planning in 2022 and Beyond: How to Integrate Online & Offline Marketing
We are seeing the tyranny of online direct response and short-termism, both of which are hurting our long-term advertising effectiveness. Samuel uses the latest research to show that we need to get out of our bubble and rethink our approach to media planning today by integrating traditional and online channels as well as long-term and short-term strategies in the most effective ways. (Example summary, video, full text and deck.)
Building a Brand is the Ultimate “Growth Hack” in B2B Marketing
In this fun and informational keynote that can include props, Samuel will discuss Brand 101, the benefits of a strong brand, product marketing versus brand marketing, examples of good B2C and B2B branding, how to build a brand, and how to manage and measure brand equity. After all, B2B marketing is more similar to B2C than people think. (Example information.)
Additional Virtual Topics
- The Biggest Myths in Marketing Today That You Probably Believe — it is false that consumers want targeted ads, short-term results are more important, targeting solves the problem of waste, and ad tech saves money
- The Biggest Problem in Content Marketing That You Are Probably Ignoring – 99% is useless and a waste of money, so companies need an entirely different approach based on the traditional marcom process that few discuss anymore
- Why Everything Online is Fake — And What Marketers Should Do In Response — when online numbers and metrics are never audited by independent third parties, marketers have no idea how effective their campaigns actually are
I also give marketing workshops at conferences and companies.
Fees, Recommendations, and Schedule
- For more information including fees, recommendations and my future schedule, go to my main marketing speaker page.