Considerations

Politics, business, religion, and culture by Samuel J. Scott and Jeff Guevin

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Are We the People We the Problem?

March 10th, 2010 · Culture, Politics

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Constitution PreambleI think Newsweek’s Evan Thomas per­haps gets it right when he says, Gov­ern­ment Is Not the Prob­lem: we are.

Amer­i­can indi­vid­u­al­ism and enti­tle­ment is cer­tainly at its height these days (though, I don’t agree that par­ti­san­ship is).  “What’s in it for me” has become the mantra of the Amer­i­can tax­payer.  We’ve man­aged to cre­ate a cul­ture in which pun­dits on both ends of the polit­i­cal horse­shoe simul­ta­ne­ously decry the loss of “self-reliance” or “per­sonal respon­si­bil­ity” while demand­ing that gov­ern­ment do more to boost the econ­omy, sup­port small busi­nesses, “fix” health­care, pro­tect doc­tors from mal­prac­tice suits, stop global warm­ing, et cetera ad infinitum.

For instance, in Ver­mont, nearly forty per­cent of kids ages 8–12 have had alco­hol in the last month.  That, to me, is pretty insane.  What’s scarier, how­ever, is that the Depart­ment of Pub­lic Health rec­og­nized a need to include the fol­low­ing para­graph in its “Solu­tions” tab:

Our job as par­ents is to set clear bound­aries and mon­i­tor our children—where they go, what they do, how they act and more. This kind of mon­i­tor­ing is not a vio­la­tion of trust. It should be a reg­u­lar and expected part of par­ent­ing through­out the pre-teen and teen years.

Really?  Par­ents need to be told this?  By the gov­ern­ment?  Well, the sta­tis­tics cer­tainly bear out that they do.  Talk about a loss of respon­si­bil­ity!  That’s just one exam­ple, of course, and I hope it doesn’t lead the com­ments down too much of a digres­sive path.

My point is that the gov­ern­ment, whether it be local, state, or fed­eral, is our gov­ern­ment.  Our Con­sti­tu­tion starts “We the Peo­ple, of the United States of Amer­ica.”  At the time those words were writ­ten, “the Peo­ple” – at least, those with the right to vote – con­sisted of white landown­ers.  Now, the power of “the Peo­ple” lies in the hands of every­one over the age of 18.

How many times, how­ever, have you heard it said, “Those bums in Wash­ing­ton” or “Politi­cians: you just can’t trust ‘em”?  As if to say we don’t have the power to get rid of them.

Or, how about, “Well!  Our gov­ern­ment is con­trolled by Big Money, Big Cor­po­ra­tions, the Lob­by­ists.  The lit­tle guy doesn’t have a say any­more.”  I’ve got news for you: the lit­tle guy doesn’t vote.  There are a num­ber of rea­sons for that, to be sure.  On the other hand, I would ven­ture that while the NRA’s Wayne LaPierre makes nearly $1 mil­lion a year, most of its mem­ber­ship is lower-middle class.  In other words, the lit­tle guy is rely­ing on Big Money and Lob­by­ists to rep­re­sent his inter­ests, why shouldn’t the rich do the same but with­out the mid­dle­man?  (Don’t think this is lim­ited to the reac­tionary Right: just look at the Global-Warming Left’s Al Gore.)

I return to my point: 220 years ago, in the words of Lin­coln, “[O]ur fathers brought forth, upon this con­ti­nent, a new nation, con­ceived in Lib­erty, and ded­i­cated to the propo­si­tion that all men are cre­ated equal.… It is for us, the liv­ing, rather to be ded­i­cated here to the unfin­ished work … so nobly car­ried on. It is rather for us to be here ded­i­cated to the great task remain­ing before us … that this nation shall have a new birth of free­dom; and that this gov­ern­ment of the peo­ple, by the peo­ple, for the peo­ple, shall not per­ish from the earth.”

And that, my friends, is done through com­mu­nity, not individualism.

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Are Pizza and Soda Elastic?

March 9th, 2010 · Business, China, Civil Liberties, Culture, Economics, Education, Health, Law, Politics, Science

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greasy foodA team from Uni­ver­sity of North Car­olina at Chapel Hill seems to think so:

U.S. researchers esti­mate that an 18 per­cent tax on pizza and soda can push down U.S. adults’ calo­rie intake enough to lower their aver­age weight by 5 pounds (2 kg) per year.

The researchers, writ­ing in the jour­nal Archives of Inter­nal Med­i­cine on Mon­day, sug­gested tax­ing could be used as a weapon in the fight against obe­sity, which costs the United States an esti­mated $147 bil­lion a year in health costs.

While such poli­cies will not solve the obe­sity epi­demic in its entirety and may face con­sid­er­able oppo­si­tion from food man­u­fac­tur­ers and sell­ers, they could prove an impor­tant strat­egy to address over­con­sump­tion, help reduce energy intake and poten­tially aid in weight loss and reduced rates of dia­betes among U.S. adults,” wrote the team led by Kiyah Duf­fey of the Uni­ver­sity of North Car­olina at Chapel Hill.

In eco­nom­ics terms, the price-elasticity of a prod­uct mea­sures how the demand for a prod­uct changes (or not) when the price changes. Or, in other terms: how much will an increase in price lower sales?

Items that are inelas­tic are not gen­er­ally affected by changes in price. Accord­ing to Wikipedia, the con­sump­tion of items like beef, legal gam­bling, and movie-theater tick­ets does not fluc­tu­ate when the price changes. How­ever,  soft drinks like Coca-Cola and Sprite, for exam­ple, are elas­tic goods whose sales decline sig­nif­i­cantly when the price increases.

(I had expected some of the data to be dif­fer­ent — I would have thought that movie-theater tick­ets would be very elas­tic since peo­ple now have options includ­ing cable, Net­flix, and TiVo as well as a result of the fact that the price of movie tick­ets has risen 66% since 1929 and the price of pop­corn has sky­rock­eted an evil 666%! More­over, I’m not sure I believe that peo­ple con­cern them­selves with the cost of soft drinks, espe­cially since con­sumers drink so much soda and pop.)

Well, a tax on soft drinks may dis­cour­age soda con­sump­tion. But what about cig­a­rettes? The addic­tion to cig­a­rettes laden with nico­tine is far stronger than a desire for sweet syrup. Here are some statistics:

Accord­ing to the U.S. Cen­ters for Dis­ease Con­trol:

Research shows that tax increases on tobacco prod­ucts are an effec­tive pol­icy inter­ven­tion designed to pre­vent ini­ti­a­tion of ado­les­cents and young adults, reduce cig­a­rette con­sump­tion, and increase the num­ber of smok­ers who quit. A 10% increase in the price of cig­a­rettes is esti­mated to reduce con­sump­tion by 4%.

From a U.S. National Insti­tute of Health study on Taiwan:

The model pre­dicts that sus­tained tax increases have the poten­tial to sub­stan­tially reduce the num­ber of smok­ers and the num­ber of pre­ma­ture deaths, with the effects grow­ing over time. Index­ing taxes to infla­tion stems ero­sion of the tax effect. In our model, when the tax increases by 10 times (NT$50) over the recent tax increase (NT$5) and taxes are indexed to infla­tion, the smok­ing preva­lence rate falls by over 15% soon after the tax increase, and by about 30% in rel­a­tive terms by the year 2040, result­ing in 4500 lives saved per year.

Accord­ing to the gov­ern­ment of China and the Uni­ver­sity of California:

…if China’s cig­a­rette tax rate was raised to 51 per­cent of the retail price, an increase of 11 per­cent­age points from the cur­rent level, 13.7 mil­lion smok­ers would there­fore quit smok­ing and 3.4 mil­lion lives would be saved. The tax rate increase could also gen­er­ate 64.9 bil­lion yuan ($9.5 bil­lion) in addi­tional rev­enue for the gov­ern­ment every year.

Inter­est­ingly enough, higher taxes reduce smok­ing but increase ille­gal sales of cig­a­rettes in lower-income communities:

Accord­ing to a study con­ducted by researchers at Colum­bia Uni­ver­sity Mail­man School of Pub­lic Health, a dra­matic rise in ille­gal street sales of untaxed cig­a­rettes was reported among minor­ity low-income per­sons imme­di­ately after the price increase that rein­forced smok­ing and under­mined ces­sa­tion efforts.

But does the data sup­port these con­clu­sions? Items with a price-elasticity of greater than one is viewed as elas­tic (prices mat­ter more); those less than one are inelas­tic (prices mat­ter less). Accord­ing to the same Wikipedia page, the price-elasticity of cig­a­rettes is:

  • –0.3 to –0.6 — US population
  • –0.6 to –0.7 — US children

So, the pic­ture is some­what com­pli­cated. No item is infi­nitely inelas­tic — if the price of tap water (which is con­sid­ered inelas­tic) would surge to $100 per liter, peo­ple would drink a lot less. So, a rise in prices always cuts demand at least a lit­tle. But as the price-elasticity of cig­a­rettes shows, the addic­tion to nico­tine is stronger than the U.S. researchers prob­a­bly real­ize. Smok­ing would decline — but not as much as one might expect. (This is why other mea­sures — like early edu­ca­tion and active par­ent­ing — are also important.)

But what about pizza? An eighteen-percent tax would increase the price of a pie from $10 to $11.80. It’s not that much of an addi­tional bur­den for some­one who orders deliv­ery once a week. (Hope­fully, it is not a daily meal sim­i­lar to smok­ers who pur­chase at least a pack each day!) Foods that are desires (like pizza) are indeed more sus­cep­ti­ble to price increases than those that are needs (like milk and bread), but pizza could be con­sid­ered a lux­ury item — at least in this econ­omy — that peo­ple choose to enjoy once in a while regard­less of price.

More­over, it may be dif­fi­cult for leg­is­la­tures who would write such a law (or for the executive-level bureau­crats who would enforce it) to define “pizza” accu­rately. Since the intent of a tax would be to encour­age healthy lifestyles, would piz­zas using low-fat cheese and hav­ing only veg­e­tar­ian top­pings be exempt? Is a cal­zone a pizza? How about the frozen pizza-bagels that one can microwave? What if some­one puts tomato sauce and cheese on a toasted bagel? What about the raw mate­ri­als — dough, toma­toes, and cheese — that one can use to make a pizza at home — would they be taxed if pur­chased together? (Soft drinks, I imag­ine, are a legal clas­si­fi­ca­tion of con­sumer goods, but I can­not con­firm that.)

The pro­posal to tax pizza is likely a hypoth­e­sis argued by aca­d­e­mics that would likely never see the light of a legislature’s day, but the prob­a­ble eco­nomic and tax­a­tion impli­ca­tions are inter­est­ing to consider.

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Book Review: “Inbound Marketing”

March 8th, 2010 · Advertising, Book Reviews, Books, Boston, Business, Culture, Journalism, Marketing, Massachusetts, Media, Personal, Technology, The Boston Globe, The Middle East

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inbound marketing book, seo, hubspot, online marketing, Internet marketingJERUSALEM — If you build it, they will come. And by “it,” the authors of “Inbound Mar­ket­ing: Get Found Using Google, Social Media, and Blogs” mean a qual­ity online-presence sup­ported by effec­tive Internet-marketing.

In the olden days of mar­ket­ing — say, before 2000 — most mar­keters and public-relations pro­fes­sion­als used some type of a “push” strat­egy. They would send press-releases en masse (through some­thing called a fax, and per­haps even through e-mail in later years) and then call reporters and edi­tors to beg them — politely, of course — to cover their story. Peo­ple needed to con­vince the media gate­keep­ers that their story worth cov­er­ing. Jour­nal­ists — always a cynical-and-skeptical bunch — made the rules and held the power.

When I was a jour­nal­ism major at Boston Uni­ver­sity, I worked for six months as a full-time edi­to­r­ial assis­tant for the Metro desk of the Boston Globe in 2000. I was the per­son who, among other tasks, took the calls and faxes from local public-relations firms. My editorial-assistant col­leagues and I would receive hun­dreds of press releases every day, and we would quickly sort through them by giv­ing less than a half-second thought to each one. We would rip through the pile like a robotic sorting-machine, chuck­ing ninety per­cent of them into the trash with­out a sec­ond thought. (What a waste of paper!) We looked only at the head­line (and some­times the first line as well).

We placed the few that may have been news­wor­thy in a bin on the city editor’s desk. In the­ory, he would have taken it from there. But he rarely did. Most of the releases that we put on his desk also went into the trash. After all, as the city edi­tor, he already knew the news of the day from his assis­tant edi­tors who each cov­ered spe­cific sub­jects like crime, pol­i­tics, and the courts; from radio and television-news updates; and from his own sources as well. The city edi­tor did not need the press releases.

Those mar­keters who were slightly more savvy would call peo­ple like me directly. The public-relations flunkies would try to sweet-talk us (espe­cially if it were a woman talk­ing to a male editorial-assistant) into pass­ing the call to the city edi­tor, but we never did. (The often-repeated lie: “Sorry, he’s in a meet­ing right now.”)

The city edi­tor once joked — to a tour group vis­it­ing the Globe, no less — that peo­ple could tell when he was in the news­room because there would be a black cloud fol­low­ing him. Years later, when I was a Boston jour­nal­ist and then edi­tor and pub­lisher of Spare Change News, I under­stood what he had meant. News­pa­per, mag­a­zine, and tele­vi­sion jour­nal­ists sim­ply do not have time to lis­ten to PR pitch after PR pitch. I can­not find the exact scene from my favorite movie — “The Paper” — that demon­strates the hec­tic lives of reporters, but here is the trailer:

In case you have not been pay­ing atten­tion, the world of public-relations pro­fes­sion­als push­ing their sto­ries onto jour­nal­ists effec­tively dis­ap­peared long ago. David Meer­man Scott (no rela­tion) first brought this new real­ity to the gen­eral pub­lic with “The New Rules of Mar­ket­ing and PR,” and now, “Inbound Mar­ket­ing” takes it one step further.

hubspot, seo, online marketing, internet marketingThe book — authored by Brian Hal­li­gan and Dharmesh Shah (pic­tured), co-founders of the Boston, high-tech-marketing firm Hub­Spot — starts where the gen­eral, philo­soph­i­cal overview of Scott’s “The New Rules of Mar­ket­ing and PR” left off and goes into more detail. Whereas Scott’s book — the author wrote the for­ward to “Inbound Mar­ket­ing” — intro­duces the reader to the new world on online mar­ket­ing, Hal­li­gan and Dharmesh’s tome pro­vides the nuts-and-bolts to imple­ment­ing an Internet-marketing strat­egy. The lat­ter book is sur­pris­ingly short for its depth, but it is still a dense, quick read.

The New Rules of Mar­ket­ing and PR” drove a sin­gle point home: Mar­keters no longer need to go to jour­nal­ists and cus­tomers; instead, reporters and clients come to them through blogs, web­sites, social media, Inter­net adver­tis­ing, online video, pod­casts, white papers, and search engines. “Inbound Mar­ket­ing” tells com­pa­nies — and indi­vid­u­als — how to make that hap­pen. (Dis­clo­sure: I received a review copy of the sec­ond book from the publisher.)

Inbound Mar­ket­ing” dis­cusses the prac­ti­cal steps that mar­keters can take with regards to opti­miz­ing web­sites for search engines, using social-network web­sites effec­tively, devel­op­ing videos, air­ing pod­casts, and gain­ing web­site vis­i­tors and sales leads through using nat­ural, “pull” strate­gies rather than “push” ones that inter­rupt (and annoy) jour­nal­ists and con­sumers. The beauty of inbound mar­ket­ing is indeed that reporters and peo­ple in gen­eral are already using search engines, social media, and blogs to find that con­tent that inter­ests them. If you use online mar­ket­ing well, then there is lit­tle addi­tional effort required on your part to attract them.

How­ever, there are many web­sites and books that offer the same advice. “Inbound Mar­ket­ing” sur­passes the com­pe­ti­tion by containing:

  • A to-do list at the end of each chap­ter that inspires direct action
  • A sec­tion focus­ing on opti­miz­ing con­ver­sion pages specif­i­cally (a frequently-ignored topic)
  • Another chap­ter with numer­ous charts and graph­ics show­ing read­ers how to ana­lyze web­site met­rics and make bet­ter mar­ket­ing decisions
  • An appen­dix with links to online tools — located, of course, at Hub­spot — that can help mar­keters rate and improve their web­sites; and
  • A sec­tion offer­ing tips on hir­ing PR agen­cies and mar­ket­ing staff in the age of inbound marketing

Now, many peo­ple — espe­cially those who already under­stand this par­a­digm shift — will read this book and say, “Duh.” But the fact remains that there are mar­keters who are stuck in the old rules and do not under­stand the new world. (“Inbound Mar­ket­ing” seems to be meant for them.)

Since I was a Boston jour­nal­ist, my biog­ra­phy and blog still appear in Google searches and online data­bases for Boston jour­nal­ists. As a result, I still receive spam from Boston that is irrel­e­vant since I now live in Israel. After the death of Sen­a­tor Ted Kennedy, I was placed on e-mail lists for the press releases com­ing from the cam­paigns of sev­eral can­di­dates in the Demo­c­ra­tic pri­mary before the spe­cial elec­tion to replace him. Because I was going to cover the cam­paign from 12,000 miles away, of course.

The cam­paign vol­un­teer or intern who com­piled the PR data­base was stuck in the old men­tal­ity, and his efforts were likely wasted. As I described above, the rate of return on mass press-release dis­tri­b­u­tion is extremely low. If there is a sin­gle ben­e­fit to mar­keters using inbound mar­ket­ing tech­niques rather out­bound ones, it will be that we all receive less spam.

Still, there is just a minor prob­lem with the book. Hal­li­gan and Shah focus pri­mar­ily on the need to cre­ate qual­ity con­tent rather than plac­ing the mar­ket­ing of that con­tent on an equal foot­ing as well.

Based on my expe­ri­ence, I learned that con­tent by itself rarely brings sig­nif­i­cant traf­fic — at least within a rel­a­tively quick length of time. I started blog­ging on a whim in 2006 when I was edi­tor of Spare Change News in Boston, and I dis­cussed the same sub­jects I dis­cuss now. It took me four years to reach 1,000 hits a day on my prior Word­press blog. Even though I had changed careers from jour­nal­ism to online mar­ket­ing after mov­ing to Israel and work­ing in the high-tech sec­tor here, I did not apply any of the strate­gies I had learned to the blog since it was only a hobby. In short, it took four years to build a decent audi­ence by rely­ing only on what the authors of “Inbound Mar­ket­ing” call “remark­able content.”

How many com­pa­nies want to wait four years for their sites to draw rea­son­able traffic?

In Jan­u­ary, I changed the blog to the cur­rent URL and lost a lot of traf­fic, but I am hop­ing to rebuild it quickly through the use of effec­tive online-marketing as well as pro­duc­ing inter­est­ing con­tent. I wish Hal­li­gan and Shah had added at least a chap­ter on items includ­ing the build­ing of back­links through places like online direc­to­ries, Yahoo! Answers, and blog-aggregating web­sites as well as the basics of opti­miz­ing HTML code and orga­niz­ing a website’s struc­ture for search engines. But this is a small point.

The New Rules of Mar­ket­ing and PR” and “Inbound Mar­ket­ing” will undoubt­edly open the eyes of many vet­eran mar­keters who are strug­gling to adapt to the dig­i­tal world, and they are good refresh­ers for any­one who already knows about online mar­ket­ing. Both books together are an effec­tive intro­duc­tion to Online Mar­ket­ing 101.

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Types of Bosses

March 8th, 2010 · Business, Economics, Finance, Personal

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As I wrote in a prior post, I have had extremely hor­ri­ble bosses in the United States, Europe, and Israel. Now that I own a con­sult­ing busi­ness and have to deal with Excel spread­sheets, pay­rolls, and finan­cial analy­ses, I can see the other side of the coin.

There are many arti­cles on how to be a good boss, but now I think it boils down to one thing: When you pay your employ­ees, do you gri­mace and think about the pay­roll cost — or do you smile and think about how you’re help­ing them to make a liv­ing and pro­vide for their fam­i­lies (espe­cially in a bad econ­omy)? Much of your behav­ior towards your employ­ees — and poten­tial ones — likely stems from how you answer this question.

I hope that my con­sul­tants think that the sec­ond answer reflects my atti­tude, and I also hope that I never lose that mentality.

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New Economics Post

March 7th, 2010 · Britain, Business, Economics, Europe, Finance, Politics

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I just pub­lished a new post on the Return of the Great Depres­sion blog: “The EU’s Sov­er­eign Debt Cri­sis.”

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Speak Hebrew, Not Yiddish

March 6th, 2010 · Anti-Semitism, Anti-Zionism, Britain, Business, Culture, Europe, Immigration, Israel, Judaism, Language, Personal, Politics, Religion, Russia, The Middle East

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yiddish, yiddish bookJERUSALEM — When­ever I hear Amer­i­can or Euro­pean Jews speak­ing Ashke­nazi Hebrew on the bus or in syn­a­gogue, I go nuts. And I shake my head at the grow­ing pop­u­lar­ity and revival of Yid­dish among some West­ern Jews:

Although no one knows exactly how many Yid­dish speak­ers there are today, esti­mates range from a very real­is­tic min­i­mum of 1 mil­lion to a more fan­ci­ful 3 mil­lion. At the core of this pop­u­la­tion are the Hasidic and strictly ortho­dox Jews in New York, Israel, Lon­don, Paris, Antwerp and else­where for whom Yid­dish is their first lan­guage. In the UK alone, where the strictly ortho­dox are grow­ing in num­ber, there are prob­a­bly as many as 30,000 Yid­dish speak­ers. The vast major­ity of these Jews live in rel­a­tively closed com­mu­ni­ties, but there is always some “leak­age” into the wider Jew­ish world.

Beyond the very reli­gious, Yid­dish has been under­go­ing a marked revival, espe­cially among young peo­ple, for more than 20 years. There are report­edly more than 100 col­leges and uni­ver­si­ties around the world teach­ing Yid­dish, although courses and posts are vul­ner­a­ble in straight­ened times. The Zion­ist drive to stig­ma­tise Yid­dish has col­lapsed and the revival has spread to Israel.

There are many vari­ants of Eng­lish — Amer­i­can, British, Aus­tralian, south­ern Amer­i­can, South African — and there are two main dialects of Hebrew as well: Ashke­nazi and Sephardi. As best as lin­guists can deter­mine, the ancient Israelites (and later Judeans) spoke a Hebrew at reli­gious ser­vices that would be con­sid­ered Sephardi today. (How­ever, the com­mon, every­day lan­guage at the time of the Sec­ond Tem­ple was Aramaic.)

After the destruc­tion of Jerusalem by the Roman Empire in 70 C.E. and the expul­sion of most of the Jews in Judea, many even­tu­ally relo­cated to east­ern Europe and Rus­sia after the newly-created king­doms in west­ern Europe expelled the Jews and the local­i­ties in the east offered pro­tec­tion in exchange for access to their trad­ing con­nec­tions in the Arab world. Over the cen­turies in east­ern Europe, the Hebrew lan­guage even­tu­ally fused with Ger­man to cre­ate the hybrid known as Yid­dish. It became the com­mon lan­guage of every­day Jews. When Euro­pean Jews emi­grated to the United States, they brought Yid­dish cul­ture — and Yiddish-accented Eng­lish, as this famous joke from “Com­ing to Amer­ica” showed in 1988:

The dif­fer­ences are Ashke­nazi and Sephardi Hebrew are mainly in empha­sis, vocab­u­lary, and pro­nun­ci­a­tion. Sephardi Hebrew, which was based on the Hebrew Bible, adheres to that form, and the last syl­la­ble of each word is empha­sized. The stan­dard greet­ing on Fri­day evenings is “Sha­BAT shaLOM! (Peace­ful Sabbath!)”

In Yid­dish, how­ever, the phrase is “GUT SHAbbes.” The first syl­la­ble is empha­sized, “gut” is Ger­man for “good,” and the “t” sound at the end of the word “Shab­bat” becomes an “s.” In Hebrew, “Shab­bat ends with the let­ter “ת,” tav, but in Yid­dish it becomes an “s.” Other words end­ing in “ת” also change to end in “s” like “Suc­cos (rather then Suc­cot)” and “beis (rather than beit).”

Although I grew up in the United States, I learned Hebrew first at Tem­ple Israel in Boston — and the syn­a­gogue used Sephardi Hebrew. When I moved to Israel and stud­ied more Hebrew in a lan­guage school, the form every­one learned was Sephardi Hebrew. Ashke­nazi Hebrew was always for­eign to me. It still sounds funny.

The rea­sons for the adop­tion of Sephardi Hebrew were polit­i­cal and reli­gious in nature. A friend of mine, a Dan­ish Jew who moved to Israel, told me that syn­a­gogues there had used Ashke­nazi Hebrew but then switched after the State of Israel was founded in 1948. Israel itself adopted Sephardi Hebrew partly because Zion­ism rejected the idea that Jews could have a future in Europe after the Holo­caust. More­over, the flood of Mizrahi Jews to Israel from Mid­dle East­ern coun­tries after 1948 increased the preva­lence of Sephardi Hebrew — after all, they were com­pletely unfa­mil­iar with Ashke­nazi Hebrew for hun­dreds of years. In addi­tion, Sephardi Hebrew is much closer to bib­li­cal Hebrew.

In Israel, most of the peo­ple who speak Yid­dish or Ashke­nazi Hebrew are ultra-Orthodox Jews who refuse to leave the Euro­pean mind­set. The rea­sons are com­plex. Some want to keep the old tra­di­tions — the great, Euro­pean yeshivas — alive after they were destroyed by the Holo­caust. Some think Ashke­nazi cul­ture is supe­rior to other forms. Some are stuck in tra­di­tion and refuse to change — no mat­ter how ludi­crous it seems to speak Yid­dish, wear furry hats, and wear clothes resem­bling eighteenth-century, Pol­ish nobil­ity in the mid­dle of a steam­ing desert in the Mid­dle East. Some refuse to rec­og­nize the State of Israel — and every­thing, like lan­guage, asso­ci­ated with the place — because the coun­try was founded by men, not God Him­self. A fringe group even actively works against Israel and sides with the Pales­tini­ans and coun­tries like Iran.

The per­se­ver­ance of Yid­dish and Ashke­nazi Hebrew is enrag­ing because it sym­bol­izes a major prob­lem with Israeli soci­ety — the power and influ­ence of fringe groups of ultra-Orthodox Jews. They refuse to accept that Euro­pean Jewry has been on its deathbed since World War II and that the future of Judaism is in Israel. (Europe turned on its Jews, and many Euro­pean coun­tries and Euro­pean peo­ple today are hos­tile to Israel and Judaism.) They refuse to inte­grate into gen­eral, Israeli soci­ety. They refuse to adapt to the times. They insist that other forms of Judaism — like that of tra­di­tional, Mizrahi Jews — is infe­rior at best or sin­ful at worst. (And many are extremely racists towards Ethiopian Jews.) Lan­guage is an impor­tant facet of cul­ture, and a refusal to adopt to your country’s lan­guage is igno­rant at best and insult­ing at worst.

I will never under­stand it — when a word ends with a “t,” why would some­one pro­nounce it with an “s”?

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Life in Israel

March 6th, 2010 · Culture, Israel, Judaism, Liberal Pundits, Personal, Politics, Religion, The Middle East, War, War on Terror

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Peo­ple always ask me what it’s like in Israel. Since I don’t usu­ally have hours to respond with a nuanced, lengthy dis­cus­sion, I nor­mally boil it down to one sen­tence: “This coun­try is the per­fect com­bi­na­tion of heaven and hell.”

Bradley Burston, a local colum­nist, puts it another way: “Liv­ing in Israel is both vastly more reward­ing and vastly uglier than we paint it here in Haaretz.”

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A short trip ’round the blogosphere

March 5th, 2010 · Blogosphere, Blogroll, Blogs From Left to Right, Blogs on the Media, Law, Marketing, Politics, Uncategorized, terrorism

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The Volokh Con­spir­acy asks those of us who oppose fed­er­ally sanc­tioned tor­ture to con­sider how we’d have reacted had John Yoo been anti-torture.  (Not John Woo.  Thanks to Dan for point­ing this out.)

Above the Law informs us that some guy put his law degree up for sale on e-Bay.  The com­ments he’s received are pretty funny, at least to wannabe lawyers like me.

And, some­one has fig­ured out that social change needs mar­ket­ing.

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New Economics Post

March 4th, 2010 · Business, Culture, Economics, Europe, Finance, Globalization, Immigration, Law, Politics

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I’ve pub­lished a new post at the Return of the Great Depres­sion blog on how the grow­ing eco­nomic cri­sis in the Euro­pean Union may frac­ture the nascent sense of con­ti­nen­tal unity.

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I was sick…

March 4th, 2010 · Christianity, Health, Politics

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I felt this expla­na­tion of the U.S. health care debate was fairly objec­tive; though, I admit that accord­ing to Wikipedia, the pub­lisher leans left.

Regard­less, I have a few thoughts on health care:

  • pri­vate insur­ance com­pa­nies seek to max­i­mize prof­its at employ­ers’ expense;
  • employ­ers seek to max­i­mize prof­its at employ­ees’ expense;
  • doc­tors seek to max­i­mize prof­its at everyone’s expense;
  • gov­ern­ment is going broke try­ing to max­i­mize health care for peo­ple who will not or can­not pro­vide insur­ance for themselves;
  • even by a truly con­ser­v­a­tive esti­mate, 20 mil­lion Amer­i­can cit­i­zens can­not afford health insur­ance, and for between 8 and 14 mil­lion Amer­i­can cit­i­zens, that is a chronic situation.

I’m reminded of the words of the Gospel (it’s Lent, after all):

I was hun­gry and you gave me some­thing to eat, I was thirsty and you gave me some­thing to drink, I was a stranger and you invited me in, I needed clothes and you clothed me, I was sick and you looked after me, I was in prison and you came to visit me.

Those words may not mean a lot to most of the looney left, but a good chunk of the neo­con­ser­v­a­tive Chris­t­ian right who so vehe­mently oppose any­thing leg­is­la­tion that might help a brother out will cer­tainly get it.

And to my Jew­ish friends, a belated Happy Purim.

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One to Watch

March 3rd, 2010 · Baseball, Feminism, Japan, Red Sox, Sports, The Boston Globe

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Base­ball hasn’t had much room for women.  That may soon change, how­ever – if only a lit­tle, as the Boston Globe reports on a female knuck­le­baller from Japan.

The knuck­le­ball not need­ing speed but rely­ing rather on unpre­dictabil­ity, I really think this girl has a chance.  Maybe she’ll replace Wake when he retires?

Eri Yoshida, Japanese knuckleballer

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Marriage — Brain or Heart?

March 3rd, 2010 · Business, Civil Liberties, Culture, Dating, Economics, Education, Egypt, Feminism, India, Israel, Judaism, Personal, Politics, Religion, Sex, The Middle East

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Ninth in an ongo­ing series of essays

BANGALORE, India — While I was trav­el­ing to the Sil­i­con Val­ley of the East in Decem­ber 2006 with my Suf­folk Uni­ver­sity M.B.A. class in Boston to study busi­ness there for a week, I popped into a local tourist trap to look at some Indian trin­kets I had wanted to buy for my family.

indiaAs it turned out, the own­ers (above) were Indian Mus­lims from the dis­puted area of Kash­mir. And they could not have been nicer. Part of the rea­son, I’m sure, was the fact that, to them, I was a “rich” Amer­i­can want­ing to spend money. But the other half was the fact they were gen­uinely pleas­ant since India has a his­tory of tol­er­ance and civil­ity rooted both in thou­sands of years of cul­ture and also in British polite­ness from the colo­nial era. More­over, at least in terms of Hin­dus and Bud­dhists, poly­the­is­tic reli­gions tend to be more tol­er­ant than monothe­is­tic ones. (Still, I some­times found Indian peo­ple to be infu­ri­at­ingly polite — even for some­one with Amer­i­can back­ground who is also an Anglophile and Israeli.)

Between hag­gling on the prices — in ret­ro­spect, I was not very good since I had not yet moved to Israel and learned the art — we dis­cussed India and reli­gion over cof­fee. Their fam­ily, so I was told, made rugs and cloth­ing in Kash­mir and then sold the prod­ucts in Ban­ga­lore to West­ern­ers like me.

Dur­ing the trip, I usu­ally hid the fact that I was Jew­ish — even though we were there over Chanukah — since India has 161 mil­lion Mus­lims, a few of whom would later attack the Chabad house in India in 2008. I only lit a hanukkia (meno­rah) in my hotel room, though it was prob­a­bly against regulations.

indian jews

(I did wear a kip­pah — a yarmulke — on the first night of the hol­i­day, which the class spent in a restau­rant, and I received only a few curi­ous looks in response. India has always had a small Jew­ish pop­u­la­tion, but most moved to Israel in mod­ern times.)

food in india, traveling in india

But since I was com­fort­able with the shop own­ers, I even­tu­ally told them on a sec­ond visit that I was Jew­ish because I was fas­ci­nated dur­ing our dis­cus­sion of reli­gion in India. (You can take the jour­nal­ist out of a news­pa­per, but you can never take the jour­nal­ist out of him.) The chief owner, the man, seemed merely bemused — prob­a­bly because he had likely never met a Jew before. (I also told an Egypt­ian doc­tor on a boat cruise on the Nile River that I was Amer­i­can, Jew­ish, and Israeli when I had trav­eled to Cairo in July 2008, and she was extremely cor­dial about it. But she added that I should not tell too many peo­ple in Egypt about the last two parts.)

So, as I walked with the owner to process my order after final­iz­ing the pur­chase, we sat at a desk in a back room. (Many places in India, of course, do not have the same rapid-technology in regards to credit-card pro­cess­ing.) Out of polite­ness and small-talk, I told him that both he and his wife had been extremely nice.

The owner responded, “She’s not my wife; she is my sis­ter.” I apol­o­gized for mak­ing an incor­rect assump­tion. And then he said some­thing — in all seri­ous­ness — that made me dumb­struck, espe­cially since he knew that I was Jew­ish: “You know, she is not mar­ried.” (I was 26 at the time, and I think she was roughly the same age.)

Sev­eral of my friends from Boston joined the U.S. Peace Corps after col­lege, and I later heard sto­ries of local men in remote coun­tries offer­ing vast amounts of live­stock to the male vol­un­teers in exchange for mar­ry­ing their daugh­ters. But this was the first time I had ever encoun­tered any­thing per­son­ally. (A few years later, an Israeli girl offered me NIS 20,000 — roughly $5,000 — to marry her so she could obtain a Green Card. I declined.) I was shocked at the implicit offer and did not know how to respond. After a few sec­onds, I laughed ner­vously and changed the sub­ject. And that was that.

I had not thought about this story in a long time, but it came mind as I have been observ­ing how the dat­ing world dif­fers between the West (as well as sec­u­lar Israelis) and Ortho­dox Jews in gen­eral. In essence, it may come down to the head ver­sus the heart.

Mod­ern mar­riage — the view that two peo­ple love each other emo­tion­ally (and, if you believe, spir­i­tu­ally) and then decide to build a life and fam­ily together — is a rel­a­tively new con­cept that seems to have begun in medieval Europe. Prior to that time, women — at least those in the upper classes — were viewed as prop­erty that were a part of busi­ness nego­ti­a­tions, famil­ial alliances, and inter­na­tional politics.

In ancient Greece, women were essen­tially slaves that were viewed as infe­rior to men. (This is why Greece was not exactly the pro­to­type of a free democ­racy.) In fact, the high­est level of love was viewed at the time as only pos­si­bly exist­ing between two men — or even a man and a boy. (This is some­thing they do not teach in high school.) Women were sim­ply a bio­log­i­cal neces­sity with whom it was required to sire offspring.

In medieval Europe, daugh­ters of the upper class were essen­tially sold to cement alliances between coun­tries and increase the wealth of the fam­ily that “sold” the woman to her future hus­band. (If your daugh­ter was hot, she could be worth 1,000 acres of land!)

How­ever, women were under­stand­ably dis­sat­is­fied with these arrange­ments. As a result, the idea of roman­tic love orig­i­nated in the medieval West with suit­ors who attempted to woo wives while their hus­bands — whom they rarely loved — were away. When hus­bands were out fight­ing in the Cru­sades or charg­ing into bat­tles for months at a time, a trou­ba­dour would visit a cas­tle, sing under the win­dow, and hope­fully engage in liaisons dan­gereuses — under the threat of death if he was ever caught.

And this is where the mod­ern con­struct of mar­riage — mar­ry­ing for love — began. (Poor women — those in the Mid­dle Ages who, in the immor­tal words of Monty Python, “didn’t have sh-t all over them” — were more free to marry those whom they wanted because they had no chance to increase their family’s wealth unless they were excep­tion­ally beau­ti­ful. But the atti­tude of the upper class even­tu­ally fil­tered down the social lad­der over decades and cen­turies.) And as the fem­i­nist rev­o­lu­tion rightly eman­ci­pated women and made them com­pletely equal under the law — at least in West­ern coun­tries — in the last cen­tury, they were finally able to have their own say in whom they marry.

But today, tra­di­tional atti­tudes still remain in cer­tain com­mu­ni­ties and coun­tries. In places with endemic poverty — and espe­cially where women are still viewed as hav­ing lower sta­tus, if even unof­fi­cially — fam­ily mem­bers still want their daugh­ters, sis­ters, and nieces to marry some­one with money sim­ply because they want them to have a bet­ter life. And for all the head­lines pro­claim­ing India’s high-tech rev­o­lu­tion, the vast major­ity of peo­ple there are still destitute.

poverty india

My M.B.A. class toured the facil­i­ties of com­pa­nies like Intel in India, and nearby there was a tent city full of impov­er­ished, unem­ployed peo­ple right next door to a glossy build­ing with shiny win­dows and full of suit-wearing busi­ness­men. The con­trast was strik­ing. I snapped the above pic­ture of a beg­gar after giv­ing her money, ask­ing if I could take a photo, and then thank­ing her with the tra­di­tional, Indian pose of clasp­ing hands with a slight bow from the waist. I was still in my journalist-mindset, and I thought that the doc­u­men­ta­tion of the poverty was worth any exploita­tion that she may have felt. I have her 500 rupees — a lot of money for India but worth $11 to me.

Look closely — she has no hands. Her attempt at a smile still haunts me. Most Amer­i­cans who con­sider them­selves poor are not really poor.

The female shop­keeper was not as poor — most likely, she and her brother were part of India’s mer­chant middle-class. But I am sure that she would have mar­ried me in a heart­beat if I had been inter­ested. It would have been a log­i­cal thing to do. In the­ory, we would have learned to love each other.

In a dif­fer­ent way, mar­riage in Ortho­dox Judaism is also viewed from a log­i­cal stand­point. Peo­ple con­sider poten­tial part­ners first from a ratio­nal stand­point — sim­i­lar­ity in reli­gious prac­tice, per­sonal goals, future plans, finan­cial secu­rity, the num­ber of desired chil­dren, and so on. (And as I wrote before, Ortho­dox Jews are offi­cially shomer negiah as well — no touch­ing before mar­riage, not even a hand­shake — even though it’s a not-so-secret real­ity that few adhere to the prac­tice.)

After they nar­row the field down to peo­ple who would work ratio­nally, most Ortho­dox Jews then see with which of those peo­ple they have a “con­nec­tion.” (Still, ultra-Orthodox Jews do not do the sec­ond part — they become engaged after two or three dates.) And then, usu­ally within six months or less, they agree to get mar­ried. This prac­tice con­trasts to that in the West­ern world — and sec­u­lar Israel — in which peo­ple first decide with whom they have a “con­nec­tion” and then try to make it work ratio­nally with that person.

From India to Israel to the United States, the dat­ing par­a­digm seems to con­sist of two, gen­eral approaches:

  • first head, then heart (if even the heart)
  • first heart, then head

I see ben­e­fits and draw­backs to each:

  • Head before heart: Run­ning a house­hold is akin to run­ning a small busi­ness — every “man­ager” needs to be on the same page. Love and emo­tion can­not elim­i­nate con­flicts over con­crete issues like money, chil­dren, reli­gion, money, sex life, and jobs. The ini­tial rush of emo­tion always dis­si­pates over time and is (hope­fully) replaced by a deeper, more-meaningful feel­ing anyway.
  • Heart before head: No one wants to end up in a love­less, sex­less mar­riage. Every­one wants the ener­getic con­nec­tion to last for­ever. Two peo­ple can be com­pat­i­ble in every log­i­cal way, but some­times the con­nec­tion just never appears — imag­ine a mar­riage in which both peo­ple move to the “friend zone” at best. It is impor­tant that such a feel­ing is present before even con­sid­er­ing marriage.

Rela­tions between men and women have always been com­pli­cated ever since we evolved into pri­mates, and it is a lux­ury and issue that some­one for­tu­nate and lucky enough to have my life — unlike, say, the des­ti­tute in India — can afford to have and ana­lyze. But the issue still exists.

As I reflect on the dat­ing lives of myself and my friends, it becomes evi­dent that men, of course, tend to be more log­i­cal while women are gen­er­ally more emo­tional. Men make value judg­ments on a woman’s attrac­tive­ness — after all, the def­i­n­i­tion of beauty is fairly uni­form across cul­tures — and eval­u­ate whether a woman is, to be blunt, crazy. Women, at least when they are younger, put more empha­sis on the inter­per­sonal chem­istry. (Dates have told my male friends that they just do not “feel” any­thing — but this is a state­ment that a man would rarely say.) Females, how­ever, do begin to assign greater empha­sis on ratio­nal issues like money and secu­rity when they begin look­ing for mar­riage rather than a so-called hook-up.

Every­one, of course, wants a per­fect com­bi­na­tion of the head and heart. But unless a per­son rates, say, eight or higher on the prover­bial dating-scale, he or she must become more real­is­tic and make a choice. So, the ques­tion still stands: what par­a­digm, in terms of mar­riage, should take pri­or­ity — the head or the heart?

In con­trast to places like India, peo­ple in the West have the lux­ury to pon­der these issues. But that does not mean it is still simple.

Prior essay: Mov­ing to Israel. Related essay: The Bat­tle of the Sexes.

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Marketing Mossad

March 2nd, 2010 · Advertising, Business, Culture, Israel, Law, Marketing, Politics, The Middle East, War on Terror

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israel t-shirtsJERUSALEM — I just received an e-mail adver­tise­ment from the Jerusalem Post con­tain­ing this sub­ject line: “Sup­port the Mossad! Exclu­sive T-shirts Offers!” (The gram­mar mis­take was there as well.) Only $12.

Add this to my “Only in Israel” file. I can only pre­sume it’s a response to the con­tro­ver­sial assas­si­na­tion of a Hamas oper­a­tive in Dubai in which Mossad may (or may not) have been involved.

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You know, like, homosexuality’s bad, okay?

March 2nd, 2010 · Bible, Christianity, Culture, Religion, Sex

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I con­fess: I don’t know who Miss Bev­erly Hills is, nor do I par­tic­u­larly care.  I find her recent defense of her anti-gay beliefs com­pelling, how­ever.  Espe­cially illu­mi­nat­ing is the pause when she is asked if one can both be Chris­t­ian and gay.

I think Miss Bev­erly Hills’ response – or lack thereof – exem­pli­fies the  unthought­ful approach of those who would, in the words of Jesus, cast stones.  Per­haps if there were a lit­tle less con­dem­na­tion of oth­ers, a lit­tle more intro­spec­tion, and a lot more pos­i­tive action, Chris­tian­ity wouldn’t be “under attack” in this coun­try, as so many of my core­li­gion­ists would have us believe.

(And, yeah, I know, I’m cast­ing stones, too.)

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Steak for Stock

March 2nd, 2010 · Economics, Food

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A great gim­mick, an inter­est­ing ploy, and pos­si­bly a good way to make a for­tune: Steak for Stock.

I’m not sure what to think, but I have to give credit to Smith & Wollensky’s ad agency for com­ing up with this one.

A sign of the times, to be sure.  Citibank stock is worth 1/2 por­tion of creamed spinach.

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