Samuel Scott is Senior Director of SEO and Digital Marketing at The Cline Group. His career has spanned more than ten years in print and online journalism, online publishing, entrepreneurship, and all aspects of Internet marketing. Scott currently develops and directs the execution of integrated digital-marketing strategies for agency clients. He also contributes to publications including Moz and the Times of Israel and has been quoted or cited by Search Engine Land, The New York Times, and CIO.
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- The Day After a Terrorist Attack 19 November 2014JERUSALEM — I was outside of a building in a business complex in the Holy City today, waiting to see someone who I had traveled from Tel Aviv to meet in the context of my work as the Senior Director of Digital Marketing for The Cline Group. As I stood on the sidewalk, I saw a young, Israeli-Arab […]
- Why PR is Still the Best Branding Tool 13 November 2014What is a “brand”? To discuss modern branding strategy effectively, we first need to define our terms. The American Marketing Association and Wikipedia define the word as “name, term, design, symbol, or any other feature that identifies one seller’s product distinct from those of other sellers.” It is the trademarked name, logo, and more that […]
- The Coming Integration of PR and SEO 29 October 2014For those who are interested in learning more about the relationship between SEO and PR, a new essay of mine is now live on Moz! Earlier this year, I published a Moz post that aimed to introduce the basic principles of public relations that SEOs and digital marketers, I argued, need to know. (Specifically, the […]
- Want to Learn How to Integrate SEO and PR? 5 October 2014Update: Missed my webinar? You can watch it here! Dear friends, This coming Tuesday, I will be hosting a free webinar at Moz (a Mozinar!) at 10:30 a.m. (Pacific Time in the United States) on how to combine PR and SEO into a holistic marketing strategy. I hope to see you there — don’t forget […]
- So, You Want to Work in Israel’s SEO Industry? 10 September 2014This essay originally appeared at the Times of Israel. By Samuel Scott Many immigrants to Israel who are not fluent in Hebrew — especially those who are native English speakers — end up working in some type of sales or marketing position that focuses on selling to customers or clients in their native countries. Six […]
- What Public Relations Can Learn From SEO 24 July 2014This essay originally appeared at The Cline Group. By Samuel Scott Insert links into press releases that include targeted keywords in the text of the links and then publish and distribute them throughout the Internet. If you work in public relations, that statement is probably what you think when you hear the term “SEO.” But […]
- When Missiles Start Falling at Work 14 July 2014This essay originally appeared on LinkedIn Today. TEL AVIV – The air-raid sirens woke me up in the morning. My eyes flashed open in bed in my top-floor apartment here in Israel’s high-tech capital as the warning sounds echoed throughout the neighborhood and signaled that I had fifteen seconds to take shelter in my building’s […]
- Google is Killing “SEO” Press Releases. Thank You, Google! 9 July 2014This essay originally appeared at The Cline Group. By Samuel Scott I don’t think I’ve ever been as happy about a Google algorithm update as I’ve been with Panda 4.0. Google rolled out the change on May 20. Search Engine Land’s Barry Schwartz noticed on May 29 that several major press-release websites were hit. PR Newswire announced […]
- How to Speak at Marketing Conferences 30 June 2014This essay originally appeared at The Cline Group. By Samuel Scott Speaking at conferences is an underrated marketing strategy. It’s one thing to focus, for example, on SEO, social media, and lead generation – but it’s all online and impersonal. It’s also beneficial to be in the real world and connect with flesh-and-blood people. Of […]
- How to Get Your Business Into Wikipedia 23 June 2014This essay originally appeared at The Cline Group. By Samuel Scott “Get us in Wikipedia.” It’s a request that many of our clients have. But most of the time, they do not understand the process. It’s not just about creating a user account, writing the text that you want, and clicking a few buttons. It’s […]