A former journalist and newspaper editor turned international digital marketing and communications professional, Samuel Scott is a global marketing speaker and crafter of strategic marketing campaigns that integrate both traditional and online marketing. He is Director of Marketing and Communications for log management platform Logz.io as well as a contributor to TechCrunch and The Next Web. Scott has been quoted or cited by publications including AdWeek, CIO, Fortune, and Search Engine Land.
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- 71 Ways Marketing Will NOT Change in 2017 (The Drum) 11 January 2017My first marketing column at The Drum is live! Throughout this month, countless marketers will write clickbait articles listing all of the ways that marketing is destined to change this year. Most of those pieces will be unoriginal, redundant and uninteresting. And now for something completely different: what ignorant practices, intentional deceptions and grandiose delusions […]
- Why I Hate Content Marketing (Unbounce Podcast Interview) 21 December 2016In early 2016, I published a TechCrunch column on why “Everything the Tech World Says About Marketing is Wrong.” Following that article, Unbounce interviewed me for their podcast. The podcast went live today! –> You can listen to it for free here. You can also directly download the MP3 here. I also give a well-deserved shout-out […]
- David Meerman Scott vs. Bob Hoffman on Trump 29 November 2016Part of the problem with evangelists is that they are always biased. Christian evangelists must always state that Jesus was always correct and never did anything wrong. Brand evangelists must always state that their brands do everything right and nothing to harm anyone. If I were an evangelist for “widgets,” then I would have to […]
- My Keynote Talk at the Lithuanian Marketing Association 23 November 2016VILNIUS, Lithuania — I had the honor of delivering the keynote address today at LIMA DAY ’16 of the Lithuanian Marketing Association. My presentation deck and notes are in full below. Note: The conference theme was “marketing, dating, and relationships.” Focus on the Person and Live Longer Together from Samuel Scott Slides 2-3: When I […]
- Facebook: Submit Your Ad Network for Independent Review (TNW) 11 October 2016My second column is live at The Next Web: Facebook: Submit Your Ad Network for Independent Review Back in the old-fashioned days of dead-tree media, marketers had a curious little habit of demanding to know that the advertising information provided by publications and ad networks was, you know, not full of crap. Today, we just […]