A former journalist and newspaper editor turned international digital marketing and communications professional, Samuel Scott is a global marketing speaker and crafter of strategic marketing campaigns that integrate both traditional and online marketing. He is Director of Marketing and Communications for log management platform Logz.io as well as a contributor to TechCrunch and The Next Web. Scott has been quoted or cited by publications including AdWeek, CIO, Fortune, and Search Engine Land.
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- Facebook: Submit Your Ad Network for Independent Review (TNW) 11 October 2016My second column is live at The Next Web: Facebook: Submit Your Ad Network for Independent Review Back in the old-fashioned days of dead-tree media, marketers had a curious little habit of demanding to know that the advertising information provided by publications and ad networks was, you know, not full of crap. Today, we just […]
- “Content” is the Worst Word the Marketing World Ever Invented 26 September 2016“Content marketers, in a modern version of marketing myopia, seem to think that their reason for existence is to create content rather than communicate with clients and sell stuff.” — Mark Ritson, “Is ‘content marketing’ a load of bullocks?” in Marketing Week If I say that I saw a “TV commercial,” you would know in […]
- Server Log Analysis & Technical SEO Audits (MozCon) 13 September 2016My September 2016 MozCon presentation and notes. If the embed below does not appear, you can see it directly at this link. Server Log Files & Technical SEO Audits: What You Need to Know from Samuel Scott Server Log Files & Technical SEO Audits: What You Need to Know Server log files contain the only […]
- The Value of Community: What I Will Miss from Moz 18 August 2016Note: I wrote this essay upon returning home from work. It is a heartfelt reaction to the big news of the day in the digital marketing world. I must state that I know nothing about the financial state of Moz or about the company’s internal operations or politics. This is an off-the-cuff post. Jen Lopez is […]