Keynote Marketing & Communications Speaker | Samuel Scott
A for­mer jour­nal­ist and news­pa­per edi­tor turned inter­na­tional dig­i­tal mar­ket­ing and com­mu­ni­ca­tions pro­fes­sional, Samuel Scott is a global mar­ket­ing speaker and crafter of strate­gic mar­ket­ing cam­paigns that inte­grate both tra­di­tional and online mar­ket­ing. He is Direc­tor of Mar­ket­ing and Com­mu­ni­ca­tions for log man­age­ment plat­form as well as a con­trib­u­tor to TechCrunch and The Next Web. Scott has been quoted or cited by publications including AdWeek, CIO, Fortune, and Search Engine Land.

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  • Facebook: Submit Your Ad Network for Independent Review (TNW) 11 October 2016
    My second column is live at The Next Web: Facebook: Submit Your Ad Network for Independent Review Back in the old-fashioned days of dead-tree media, marketers had a curious little habit of demanding to know that the advertising information provided by publications and ad networks was, you know, not full of crap. Today, we just […]
  • How Google Analytics Changed Marketing (The Next Web) 6 October 2016
    My debut contributing column at The Next Web is now live: Ten Years Later, How Google Analytics Changed Marketing The data that you see in Google Analytics is wrong. As I explained in a recent presentation at MozCon in Seattle, Google Analytics code is a client-side JavaScript snippet that is inserted into the front-ends of […]
  • “Content” is the Worst Word the Marketing World Ever Invented 26 September 2016
    “Content marketers, in a modern version of marketing myopia, seem to think that their reason for existence is to create content rather than communicate with clients and sell stuff.” — Mark Ritson, “Is ‘content marketing’ a load of bullocks?” in Marketing Week If I say that I saw a “TV commercial,” you would know in […]
  • Server Log Analysis & Technical SEO Audits (MozCon) 13 September 2016
    My September 2016 MozCon presentation and notes. If the embed below does not appear, you can see it directly at this link. Server Log Files & Technical SEO Audits: What You Need to Know from Samuel Scott Server Log Files & Technical SEO Audits: What You Need to Know Server log files contain the only […]
  • The Value of Community: What I Will Miss from Moz 18 August 2016
    Note: I wrote this essay upon returning home from work. It is a heartfelt reaction to the big news of the day in the digital marketing world. I must state that I know nothing about the financial state of Moz or about the company’s internal operations or politics. This is an off-the-cuff post. Jen Lopez is […]

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