International SEO & Marketing Consultant | Samuel Scott
A for­mer jour­nal­ist and news­pa­per edi­tor turned inter­na­tional SEO and digital-marketing con­sul­tant, Samuel Scott is a global speaker and crafter of strate­gic mar­ket­ing cam­paigns that inte­grate both tra­di­tional and online mar­ket­ing. He also con­tributes to pub­li­ca­tions includ­ing Moz and the Times of Israel and has been quoted or cited by Search Engine Land, The New York Times, and CIO.

Where I’m Speaking


April 9–10, 2015 in Brighton, Eng­land

Samuel Scott Moz webinar

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Who’s Quoted or Cited Me

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RSS My Recent Essays

  • How to Get More Good Twitter Followers 15 December 2014
    Subscribe to my rss feed and follow me on Twitter, LinkedIn, Facebook, and Google+! Having a large Twitter following brings many benefits — more fans who will retweet your posts, higher Klout scores, better branding, more media attention are just a few of them. So, many CEOs have been telling their Vice Presidents of Marketing or […]
  • The Future of SEO in 2015 14 December 2014
    Subscribe to my rss feed and follow me on Twitter, LinkedIn, Facebook, and Google+! Build, promote, and publicize a website that delights its target audience. Everything else will fall into place. This is the secret to good search-engine optimization for 2015 – but, frankly, it should always have been the best practice in the first place. […]
  • Join Me at Brighton SEO in April 2015! 11 December 2014
    Subscribe to my rss feed and follow me on Twitter, LinkedIn, Facebook, and Google+! I’m honored to announce that I will be joining such esteemed marketing influencers as Aleyda Solis, Erica McGillivray of Moz, and Tom Anthony of Distilled on the speakers’ list of the next Brighton SEO in England in April 2015. I will speak […]
  • Why Israel is Holding New Elections 5 December 2014
    Subscribe to my rss feed and follow me on Twitter, LinkedIn, Facebook, and Google+! TEL AVIV — Israel’s thirty-third government was doomed to collapse from the beginning. The governing coalition consisted of ministers from parties that were completely the opposite of each other on ideological grounds. The Economy Minister — Naftali Bennett of the right-wing, religious-Zionist Jewish […]
  • The Day After a Terrorist Attack 19 November 2014
    Subscribe to my rss feed and follow me on Twitter, LinkedIn, Facebook, and Google+! JERUSALEM — I was outside of a building in a business complex in the Holy City today, waiting to see someone who I had traveled from Tel Aviv to meet in the context of my work as the Senior Director of Digital Marketing for […]
  • Why PR is Still the Best Branding Tool 13 November 2014
    Subscribe to my rss feed and follow me on Twitter, LinkedIn, Facebook, and Google+! What is a “brand”? To discuss modern branding strategy effectively, we first need to define our terms. The American Marketing Association and Wikipedia define the word as “name, term, design, symbol, or any other feature that identifies one seller’s product distinct […]
  • The Coming Integration of PR and SEO 29 October 2014
    Subscribe to my rss feed and follow me on Twitter, LinkedIn, Facebook, and Google+! For those who are interested in learning more about the relationship between SEO and PR, a new essay of mine is now live on Moz! Earlier this year, I published a Moz post that aimed to introduce the basic principles of […]
  • Want to Learn How to Integrate SEO and PR? 5 October 2014
    Subscribe to my rss feed and follow me on Twitter, LinkedIn, Facebook, and Google+! Update: Missed my webinar? You can watch it here! Dear friends, This coming Tuesday, I will be hosting a free webinar at Moz (a Mozinar!) at 10:30 a.m. (Pacific Time in the United States) on how to combine PR and SEO […]
  • So, You Want to Work in Israel’s SEO Industry? 10 September 2014
    Subscribe to my rss feed and follow me on Twitter, LinkedIn, Facebook, and Google+! This essay originally appeared at the Times of Israel. By Samuel Scott Many immigrants to Israel who are not fluent in Hebrew — especially those who are native English speakers — end up working in some type of sales or marketing […]
  • What Public Relations Can Learn From SEO 24 July 2014
    Subscribe to my rss feed and follow me on Twitter, LinkedIn, Facebook, and Google+! This essay originally appeared at The Cline Group. By Samuel Scott Insert links into press releases that include targeted keywords in the text of the links and then publish and distribute them throughout the Internet. If you work in public relations, […]

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