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- How to Find and Use Online Brand Ambassadors 29 March 2014By Samuel Scott Companies spend so much time on their internal marketing and PR efforts that they often forget to leverage external methods such as brand ambassadors. And why is this important? The 2014 Edelman Trust Barometer shows that people…Read more ›The post How to Find and Use Online Brand Ambassadors appeared first on SJS Consulting Worldwide.
- An Introduction to PR Strategy for SEOs 18 February 2014My latest SEO essay is up at Moz: As I’ve written elsewhere while using “The Avengers” as an example (Joss Whedon fans, unite!), “SEO” is actually just a slang term for a collection of best practices — it is doing…Read more ›The post An Introduction to PR Strategy for SEOs appeared first on SJS Consulting Worldwide.
- Why You Should Diversify Your Online Marketing 13 February 2014By Samuel Scott Following the days of door-to-door salesmen, most modern marketing practices today depend on third-party channels — or mediums, if you prefer — whose interests lie primarily with themselves. As a result, it is important to diversify your…Read more ›The post Why You Should Diversify Your Online Marketing appeared first on SJS Consulting Worldw
- A Channel-Based Strategy for Website Conversions 1 February 2014By Samuel Scott Traffic is so 1998. Keyword rankings? 2008. Whatever marketing or PR strategy a business uses, the success metric that matters the most today is website conversions – and that measure needs to be incorporated into all of…Read more ›The post A Channel-Based Strategy for Website Conversions appeared first on SJS Consulting Worldwide.