A former journalist and newspaper editor turned international digital marketing and communications professional, Samuel Scott is a global marketing speaker and crafter of strategic marketing campaigns that integrate both traditional and online marketing. He is Director of Marketing and Communications for log management platform Logz.io as well as a contributor to TechCrunch and The Next Web. Scott has been quoted or cited by publications including AdWeek, CIO, Fortune, and Search Engine Land.
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- David Meerman Scott vs. Bob Hoffman on Trump 29 November 2016Part of the problem with evangelists is that they are always biased. Christian evangelists must always state that Jesus was always correct and never did anything wrong. Brand evangelists must always state that their brands do everything right and nothing to harm anyone. If I were an evangelist for “widgets,” then I would have to […]
- My Keynote Talk at the Lithuanian Marketing Association 23 November 2016VILNIUS, Lithuania — I had the honor of delivering the keynote address today at LIMA DAY ’16 of the Lithuanian Marketing Association. My presentation deck and notes are in full below. Note: The conference theme was “marketing, dating, and relationships.” Focus on the Person and Live Longer Together from Samuel Scott Slides 2-3: When I […]
- Facebook: Submit Your Ad Network for Independent Review (TNW) 11 October 2016My second column is live at The Next Web: Facebook: Submit Your Ad Network for Independent Review Back in the old-fashioned days of dead-tree media, marketers had a curious little habit of demanding to know that the advertising information provided by publications and ad networks was, you know, not full of crap. Today, we just […]
- “Content” is the Worst Word the Marketing World Ever Invented 26 September 2016“Content marketers, in a modern version of marketing myopia, seem to think that their reason for existence is to create content rather than communicate with clients and sell stuff.” — Mark Ritson, “Is ‘content marketing’ a load of bullocks?” in Marketing Week If I say that I saw a “TV commercial,” you would know in […]