Keynote Marketing & Communications Speaker | Samuel Scott
A for­mer jour­nal­ist and news­pa­per edi­tor turned inter­na­tional dig­i­tal mar­ket­ing and com­mu­ni­ca­tions pro­fes­sional, Samuel Scott is a global mar­ket­ing speaker and crafter of strate­gic mar­ket­ing cam­paigns that inte­grate both tra­di­tional and online mar­ket­ing. He is Direc­tor of Mar­ket­ing and Com­mu­ni­ca­tions for log man­age­ment plat­form as well as a con­trib­u­tor to TechCrunch and The Next Web. Scott has been quoted or cited by publications including AdWeek, CIO, Fortune, and Search Engine Land.

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  • David Meerman Scott vs. Bob Hoffman on Trump 29 November 2016
    Part of the problem with evangelists is that they are always biased. Christian evangelists must always state that Jesus was always correct and never did anything wrong. Brand evangelists must always state that their brands do everything right and nothing to harm anyone. If I were an evangelist for “widgets,” then I would have to […]
  • My Keynote Talk at the Lithuanian Marketing Association 23 November 2016
    VILNIUS, Lithuania — I had the honor of delivering the keynote address today at LIMA DAY ’16 of the Lithuanian Marketing Association. My presentation deck and notes are in full below. Note: The conference theme was “marketing, dating, and relationships.” Focus on the Person and Live Longer Together from Samuel Scott Slides 2-3: When I […]
  • Facebook: Submit Your Ad Network for Independent Review (TNW) 11 October 2016
    My second column is live at The Next Web: Facebook: Submit Your Ad Network for Independent Review Back in the old-fashioned days of dead-tree media, marketers had a curious little habit of demanding to know that the advertising information provided by publications and ad networks was, you know, not full of crap. Today, we just […]
  • How Google Analytics Changed Marketing (The Next Web) 6 October 2016
    My debut contributing column at The Next Web is now live: Ten Years Later, How Google Analytics Changed Marketing The data that you see in Google Analytics is wrong. As I explained in a recent presentation at MozCon in Seattle, Google Analytics code is a client-side JavaScript snippet that is inserted into the front-ends of […]
  • “Content” is the Worst Word the Marketing World Ever Invented 26 September 2016
    “Content marketers, in a modern version of marketing myopia, seem to think that their reason for existence is to create content rather than communicate with clients and sell stuff.” — Mark Ritson, “Is ‘content marketing’ a load of bullocks?” in Marketing Week If I say that I saw a “TV commercial,” you would know in […]

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