Digital Marketing & Communications Consultant | Samuel Scott
A for­mer jour­nal­ist and news­pa­per edi­tor turned inter­na­tional dig­i­tal mar­ket­ing & com­mu­ni­ca­tions con­sul­tant, Samuel Scott is a global speaker and crafter of strate­gic mar­ket­ing cam­paigns that inte­grate both tra­di­tional and online mar­ket­ing. He also con­tributes to pub­li­ca­tions includ­ing Moz and the Times of Israel and has been quoted or cited by Search Engine Land, The New York Times, and CIO. Samuel is also Direc­tor of Mar­ket­ing and Com­mu­ni­ca­tions for, a new Israeli startup that is rein­vent­ing log ana­lyt­ics.

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  • Social Media Marketing Tips at Conferences 28 June 2015
    As I once wrote in an essay on how to speak at marketing conferences — events are an underrated marketing strategy because all marketing, in the end, is about people and not keywords, links, and news coverage. However, I write that statement with the caveats that it is first crucial to: Select the best conferences to sponsor […]
  • The Alleged $7.5 Billion Fraud in Online Advertising (Moz) 22 June 2015
    My latest essay has been published today on Moz: So wrote Ad Contrarian Bob Hoffman, the retired CEO and chairman of Hoffman/Lewis Advertising, in June 2013 on a $7.5 billion scandal that has been developing under the digital radar in the advertising world for the past few years. The three main allegations, according to those […]
  • How to Use Server Log Analysis for Technical SEO (Moz) 26 May 2015
    My latest Moz essay for my log analytics startup is live: It’s ten o’clock. Do you know where your logs are? I’m introducing this guide with a pun on a common public-service announcement that has run on late-night TV news broadcasts in the United States because log analysis is something that is extremely newsworthy and […]
  • Stop Thinking About Building Links! (BrightonSEO) 12 April 2015
    BRIGHTON, England — I had the honor of speaking at BrightonSEO last week for log analytics startup, and it was a pleasure to meet the British digital marketing community for the first time! For those who were not able to attend my talk, I have included my deck and notes below. Stop Thinking About […]
  • How to Create a Unified Brand Strategy (SEMrush) 4 April 2015
    I recently gave a webinar at SEMrush for my new log analytics startup on how to integrate traditional and online marketing to unify one’s brand messaging. My presentation and notes are below — I hope people will find it interesting! How to Create a Unified Brand Strategy Online from Samuel Scott Slide number and […]

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