Objective and entertaining marketing insights.
No sales pitches.
After his careers in journalism and marketing, Samuel Scott is now a vaccinated professional keynote marketing speaker and member of Toastmasters International as well as the writer of The Promotion Fix column for The Drum.
Born and raised in the United States, he now lives in Tel Aviv.
A 60-Second Introduction
Upcoming Speaking Appearances
After working in journalism and marketing for more than 20 years, Samuel has presented on sales and marketing, social networking and content strategy in dozens of countries on four continents. If your company or organization would like an appearance while he is in your area, contact him soon so he can make the necessary arrangements.
Februry 25-28 —Cascais, Portugal — Date Held
May — Frankfurt, Germany — IMEX
Example Keynote Marketing Talks
As one of the industry’s orators in marketing, Samuel offers expert insights as a journalist with nothing to sell but his ideas. He creates customized presentations based on your desired general topic.
In his talks, Samuel uses his prior careers in journalism and marketing for twenty years to show businesses, conferences, and universities the true present and future of the marketing industry. He has served as a judge of the UK Ad Association’s Young Lions competition in advance of the Cannes Lions International Festival of Creativity. Anyone from a chief marketing officer to the head of sales and marketing to junior executives can learn from him.
Brand Purpose vs. Brand Hypocrisy: How Your Company Can Truly Help the World
In this inspiring keynote, Samuel will present the wrong and right ways to do brand purpose and have responsible commerce. Some businesses do one-off commercials and think their jobs are done. Others hypocritically broadcast a message that is contradicted by their own internal company practices. The business world can do so much better. Samuel will show you how. (Example summary, full text, video and deck.)
Media Planning in 2022 and Beyond: How to Integrate Online & Offline Marketing
We are seeing the tyranny of online direct response and short-termism, both of which are hurting our long-term advertising effectiveness. Samuel uses the latest research to show that we need to get out of our bubble and rethink our approach to media planning today by integrating traditional and online channels as well as long-term and short-term strategies in the most effective ways. (Example summary, video, full text and deck.)
Building a Brand is the Ultimate “Growth Hack” in B2B Marketing
In this fun and informational keynote that can include props, Samuel will discuss Brand 101, the benefits of a strong brand, product marketing versus brand marketing, examples of good B2C and B2B branding, how to build a brand, and how to manage and measure brand equity. After all, B2B marketing is more similar to B2C than people think. (Example information.)
Additional Example Topics
The Biggest Myths in Marketing Today That You Probably Believe — it is false that consumers want targeted ads, short-term results are more important, targeting solves the problem of waste, and ad tech saves money
The One Thing in Content Marketing That You Need to Stop Ignoring — 99% of “content” is useless and a waste of money, so companies need an entirely different approach based on the traditional marcom process that few discuss anymore
Everything Online is Fake: What Marketers Should Do In Response — when online numbers and metrics are never audited by independent third parties, marketers have no idea how effective their campaigns actually are
How Marketing Departments Can Survive Recessions — The best practices during prior recessions to highlight what businesses and marketing departments should do today. For example, CMOs need to learn to “speak CFO” to defend their budgets as companies start to cut back.
I also give marketing workshops at conferences and companies:
- Marketing 101 — an introduction into marketing and communications that covers customer-facing research, strategy, product-market fit, segmentation, pricing, positioning, messaging, promotional tactics, media mixes, and measurement
- Brand 101 — the benefits of a strong brand, product marketing versus brand marketing, examples of good B2C and B2B branding, how to build a brand, and how to manage and measure brand equity
- Marketing communications — an in-depth seminar on marcom planning that discusses the pros and cons of each tactic and channel and shows how to create effective tactical and media mixes how to create the most effective marcom campaigns and incorporate them into your overall marketing strategy
- Media relations, PR, and publicity — how to create a media relations plan from research to publication and reporter targeting to pitching stories to measuring the right metrics
- SEO — how to get found in organic search results for relevant queries that relate to you, your product, the solutions that you provide, and the questions that you can answer
- Public speaking — workshops and personal coaching for executives and others who want to improve their presentations
Vaccinated Against Coronavirus and COVID-19
Samuel received the Pfizer coronavirus vaccine in Israel on January 3. As of February 2021, he can travel without restrictions and will have an international vaccination form.
Today, many companies and conferences are holding their events online. Samuel now uses his years of experience in professional speaking to keynote events over any streaming platform of choice.
From Europe to South America, Samuel has delivered keynote addresses and moderated panels at business events for clients, employees, and customers.
Both virtually and in person, Samuel has given inspirational and informative breakout and keynote addresses at events in the marketing and business worlds.
How I Work
- Answer any initial, general questions over email
- Have a call to learn about your goals and decide how I can help you and your event attendees
- Send the contract and 50% advance deposit payment invoice
- Strategize the main points of the talk
- Finalize the talk as well as any needed logistics and deliverables
Testimonials & Featured Clients
"Thank you so much for the best 25 minutes I’ve spent in a long time!"
— Hanne Kjeldstadli Hansen, head of customer care at Simployer
“Thank God for someone talking some f--king sense!”
— Claire Strickett, planner and strategist at London creative agency VCCP
"Not only did he deliver a great presentation full of data and relevant insights, he was also super fun and easy to work with. If you are looking for a reliable speaker covering the latest marketing trends, contact Samuel!"
— Valerija Prevolsek, founder of the SEMPL conference in Slovenia
"Samuel was delivering a presentation at our client and partner event. He had a perfect 30-minute speech about how different media works these days, busting myths and hitting some most painful topics for the whole industry. I can definitely recommend him for any type of event willing to get fresh air i the world of communication bubbles."
— Mindaugas Rakauskas, commercial director at TV3 Lithuania
"Samuel spoke at ProcureCon Marketing Europe 2019 in London, on 'Dispelling the 6 biggest myths in the marketing industry today', and did a brilliant job - he was engaging, interesting and provocative, with an interactive presentation. Recommended!"
—Diane Mekie, conference director for WBR’s ProcureCon Marketing Europe in London
"I came across Samuel several years ago. His articles in The Drum are extremely spot on. We engaged Samuel to speak at our annual conference DSAD. An annual conference that normally attracts 400 advertisers. In 2020, due to the Covid 19 situation the conference was set up as a hybrid. Samuel attended remotely with a prerecorded presentation since it was not possible to travel from Tel Aviv to Norway at the time. Samuel did a very good presentation at this hybrid event. I will certainly recommend Samuel as a keynote speaker."
"Samuel spoke at my event 600Minutes Customer Experience on the 5th of December 2019 and was very much appreciated by the attendees. The event was attended by the leaders within marketing and customer experience from the largest companies of Norway. Many of the attendees gave great praise and commented that they would have wished to hear more or to have him back for other editions of the event. Thank you for coming, Samuel!"
"Samuel Scott spoke to over 2000 paid delegates at Zee MELT 2019 - India's biggest conference that brings marketing, communications and technology under one roof. His thirty minute talk on the biggest myths in the adtech world was extremely well received by our delegates. Beyond the talk, Samuel made it a point to interact with many of the delegates and the other speakers as well, which was highly appreciated."
— Rajesh Kejriwal, founder and CEO of Kyoorius Group in India
Past Presentations and Talks
- Virtual Talks — 14 talks in 2020 and 2021
- Management Events — multiple events throughout Europe in 2019
- SEMPL (Portoroz, Slovenia) — November 2019
- Bogazici University (Istanbul, Turkey) — November 2019
- World Marketing Summit (London, England) — November 2019
- DCX Digital Content Expo (Berlin, Germany) — October 2019
- TV3 (Vilnius, Lithuania) — September 2019
- ProcureCon Marketing (London, England) — June 2019
- ZeeMelt (Mumbai, India) — May 2019
- AIM Conference (Los Angeles, California) — May 2019
- Share Algarve (Lisbon, Portugal) — April 2019
- Synergy Digital Forum (Moscow, Russia) — March 2019
- Marketing Festival (Prague, Czech Republic) — March 2019
- The European Summit (Lisbon, Portugal) — March 2019
- Emerce Performance — (November 2018)
- Fifteen Seconds (Graz, Austria) — June 2018
- Synergy Digital Forum (Moscow, Russia) — May 2018
- FICCI Frames (Mumbai, India) — March 2018
- Digital Copenhagen (Copenhagen, Denmark) — November 2017
- CASBAA (Macau) — November 2017
- Digitalzone (Istanbul, Turkey) — October 2017
- Sanoma Media (Helsinki, Finland) — October 2017
- Facebook Brand Summit (Buenos Aires, Argentina) — April 2017
- Facebook Brand Summit (Bogota, Colombia) — April 2017
- Facebook Brand Summit (Mexico City, Mexico) — April 2017
- LiMA DAY (Vilnius, Lithuania) — November 2016
- MozCon (Seattle, Washington) — September 2016
- Content Marketing Masters (Berlin, Germany) — June 2016
- Kahenacon Advanced (Tel Aviv, Israel) — November 2015
- Performance Marketing Insights (London, England) — October 2015
- BrightonSEO (Brighton, England) — April 2015
- SMX West (San Jose, California) — March 2014
- SMX Milan (Milan, Italy) — November 2013
- Private talks at the offices of companies
- For a live, physical appearance: USD $10,000 / GBP £7,000 / EUR €8,000 plus hotel, local transfers, and business travel on El Al or Turkish Airlines (or another Star Alliance airline) from Tel Aviv booked by the event or agency. Plus any needed coronavirus testing or lodging for isolation (but note that Samuel is already vaccinated and certified)
- For a live or recorded virtual appearance: USD $5,000 / GBP £3,500 / EUR €4,000
- Workshop and speaking coach fees are customized based on what you need
- All packages require a 50% advance payment deposit to reserve the dates and for the work beforehand