My new column is live at The Drum: The landmark US law that makes social media networks and tech platforms immune from liability for what users post on them will change under President Joe Biden’s forthcoming administration, The Drum columnist Samuel Scott predicts....
My new talk — virtual or in-person — on how event marketers and promoters can use the latest data to create an effective media plan. Summary Online or offline? Broad reach or individual targeting? Personalization or no personalization? For effective event...
My new column in The Drum is live: New, agile startups usually get all the attention, but as The Drum columnist Samuel Scott writes, one unintended consequence of the coronavirus lockdown is that the big business Goliaths are actually pummeling the small Davids to...
The LinkedIn Ads network is likely awash in mistaken clicks and bot traffic that make the platform’s value extremely dubious, according to a new study from global digital agency RMG that the company shared exclusively with me. Three weeks ago, RMG founding...
My new marketing column is live in The Drum: Suffering ‘death by PowerPoint’ is as boring as listening to Coldplay. And that is even more true when hearing virtual presentations. So, it is critical for speakers to keep audiences engaged over remote talks during the...
My new column is live in The Drum: If you want to know how to thrive at work despite the looming economic downturn, learn from the biggest mistake I have made in my marketing career. When I was the first director of marketing at a high-tech startup company, our...
“Everyone in marketing should read this. Smart. Honest.” — Tham Khai Meng, Chief Creative Officer at Ogilvy Worldwide
“I only discovered him this year, but Samuel Scott has fast become one of my favourite commentators.”
— Harriet Kingaby, Mozilla Fellow and co-chair of the Conscious Advertising Network
“I am IN LOVE with your column ‘The Promotion Fix.’ It’s such a honest, refreshing perspective!”
— NaBeela Washington, Creative Strategist & Founder of Prae
“Thanks for the inspiration and a bit of reason in the endless crap that is marketing blogs.”
“The best thing I’ve read all week. Samuel Scott continues to be one of the most worth-listening-to people in marketing at the moment.”
— JP Hanson, CEO of Rouser Public & Legal Relations
A “noted contrarian.”
“Love this from Samuel Scott — good dose of provocation, with some smart insights and data to support.”
— Luke Beauchamp, MD Europe at APR Consultancy
“Honestly the best thing I’ve read for ages.”
— Justin Pearse, MD of Drum Studios
“I love Samuel Scott.”
— Maureen Blandford, CMO at SIG.eu
“My current favorite tweeters are Samuel Scott, Ad Contrarian Bob Hoffman, and Mark Ritson. The marketing world needs more cynical bastards.”
— Hjalti Rognvaldsson, Managing Director of T-Street Productions
“Finally, Samuel Scott preaching the gospel — know the truth and the truth shall set you free.”
— Johan Schepers, Acceleration and WPP Digital
“Probably the best online piece I’ve read about marketing.”
— Mathew Farmakis
“Could not love this article more and wish I’d read it months ago. Marketing truth bombs from Samuel Scott.”
— John Kovacevich, Creative Director
“Proper thinking by somebody who cares about his craft and solving real problems.”
— Mark Pinnes
“I’ve been reading your pieces and I can’t tell you how profoundly sane and rad they are.”
— Aliza Kellerman
“Everything this man writes is worth reading.”
— Patricia Wilson, CEO of BrandCottage
“Samuel Scott is my new marketing hero. If you read one thing about marketing, make it this.”
— Mary Trigiani