Is Google’s MMM platform Meridian a gift to marketers or another dead end?
My new column is live in The Drum: Is Google’s MMM platform Meridian a gift to marketers or another dead end? Google has unveiled a new marketing mix modeling (MMM) platform. Can marketers afford to trust it? Can they afford not to? And what are the wider ripples of...In 2024, marketers made many bold AI predictions. Which ones came true?
My new column is live in The Drum: In 2024, marketers made many bold AI predictions. Which ones came true? Sam Scott returns to mark the homework of 2024 marketing predictions in his column, The Promotion Fix. It’s an annual tradition that holds charlatans and the...My Oasis ticket journey proves marketers are half the world away on attribution
My new column is out in The Drum: My Oasis ticket journey proves marketers are half the world away on attribution The Promotion Fix columnist Samuel Scott spent a full day getting Oasis tickets. With all that spare time, he theorized how marketers could wrongly chart...Announcing My New Highlight Reel and Speaking Topics
Business events are back! After 4.5 years, I’m seeing more and more private events and conferences. And speaking inquiries. So, I have a new reel. I hate the cliché, but feel free to “like,” comment, and share on YouTube. And here are my new, general...Apple’s Vision Pro $600m failure shows the importance of market orientation
(My new column is out in The Drum.) Apple’s Vision Pro $600m failure shows the importance of market orientation Apple just learned a $600m lesson in how companies can be too product-oriented and not market-oriented enough. That is how much revenue the company will...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group