My new column is live in The Drum: Why Snap should abandon Spectacles but keep augmented reality The bespectacled Samuel Scott says glasses have never been cool (and don’t get him started on VR headsets). In his new Promotion Fix column, he recommends Snap forgets the...
My new column is live in The Drum: The Burger King? A look at the maverick brand’s sales during Fernando Machado’s CMO reign On one hand, Burger King’s creative campaigns during the tenure of former CMO Fernando Machado received much acclaim, including top...
My new column is live in The Drum: A brand is more quantifiable than we think. In his new Promotion Fix column, Samuel Scott uses an outdoor campaign for a new vegan cheese to show an example of how to build a strong one and why OOH can be very effective. After a...
My new column in The Drum today looks at Clubhouse in the context of the myths and realities of social media: LinkedIn has many 25-year-old wannabe life coaches and motivational speakers who are inspired by Gary Vaynerchuk and masquerading as professional marketers....
As Israel’s vaccination numbers increase, the local economy is slowly showing signs of life — including the advertising agencies. Now that I have a vaccination certificate and (soon) a green passport, I worked with one of them to create a new 60-second...
My new column is live in The Drum: How Israel launched a world-leading Covid-19 vaccination campaign Israel has vaccinated a vastly greater percentage of people against the coronavirus than any other country so far. In this edition of The Promotion Fix, newly...
“Everyone in marketing should read this. Smart. Honest.” — Tham Khai Meng, Chief Creative Officer at Ogilvy Worldwide
“I only discovered him this year, but Samuel Scott has fast become one of my favourite commentators.”
— Harriet Kingaby, Mozilla Fellow and co-chair of the Conscious Advertising Network
“I am IN LOVE with your column ‘The Promotion Fix.’ It’s such a honest, refreshing perspective!”
— NaBeela Washington, Creative Strategist & Founder of Prae
“Thanks for the inspiration and a bit of reason in the endless crap that is marketing blogs.”
“The best thing I’ve read all week. Samuel Scott continues to be one of the most worth-listening-to people in marketing at the moment.”
— JP Hanson, CEO of Rouser Public & Legal Relations
A “noted contrarian.”
“Love this from Samuel Scott — good dose of provocation, with some smart insights and data to support.”
— Luke Beauchamp, MD Europe at APR Consultancy
“Honestly the best thing I’ve read for ages.”
— Justin Pearse, MD of Drum Studios
“I love Samuel Scott.”
— Maureen Blandford, CMO at SIG.eu
“My current favorite tweeters are Samuel Scott, Ad Contrarian Bob Hoffman, and Mark Ritson. The marketing world needs more cynical bastards.”
— Hjalti Rognvaldsson, Managing Director of T-Street Productions
“Finally, Samuel Scott preaching the gospel — know the truth and the truth shall set you free.”
— Johan Schepers, Acceleration and WPP Digital
“Probably the best online piece I’ve read about marketing.”
— Mathew Farmakis
“Could not love this article more and wish I’d read it months ago. Marketing truth bombs from Samuel Scott.”
— John Kovacevich, Creative Director
“Proper thinking by somebody who cares about his craft and solving real problems.”
— Mark Pinnes
“I’ve been reading your pieces and I can’t tell you how profoundly sane and rad they are.”
— Aliza Kellerman
“Everything this man writes is worth reading.”
— Patricia Wilson, CEO of BrandCottage
“Samuel Scott is my new marketing hero. If you read one thing about marketing, make it this.”
— Mary Trigiani