Digital attribution is dead! Why marketers need econometrics in 2023
My new column is live in The Drum: Digital attribution is dead! Les Binet tells us why marketers need econometrics in 2023 The Drum columnist Samuel Scott recently fell down a rabbit hole and into the world of econometrics with effectiveness expert Les Binet. Here he...It’s time to fact check the big pandemic trends predictions
My new column is live in The Drum: It’s time to fact check the big pandemic trends predictions The Drum columnist Samuel Scott’s been keeping tabs on dozens of trends predictions made by business and marketing bigwigs during the pandemic. To mark the new year,...20 years after the birth of sports streaming, here’s what marketers need to know today
My new column is live in The Drum: 20 years after the birth of sports streaming, here’s what marketers need to know today As the World Cup reaches its climax, and 20 years on from the birth of sports streaming, Samuel Scott talks to Nielsen to discover the...My New Account on Mastodon
I have no idea what will happen with Twitter, but I have created a new account on Mastodon. Want to jump the queue with an early invitation there? Here’s a link: https://mastodon.social/invite/4LbP5j32 https://mastodon.social/@samueljscottHow digital marketing is directly contributing to climate change
My new column is live in The Drum: How digital marketing is directly contributing to climate change The planet is on fire – and digital marketing is partly to blame, argues columnist Samuel Scott. The earth has a finite amount of space and resources. Basing our...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group