The LinkedIn Ads network is likely awash in mistaken clicks and bot traffic that make the platform’s value extremely dubious, according to a new study from global digital agency RMG that the company shared exclusively with me. Three weeks ago, RMG founding...
My new marketing column is live in The Drum: Suffering ‘death by PowerPoint’ is as boring as listening to Coldplay. And that is even more true when hearing virtual presentations. So, it is critical for speakers to keep audiences engaged over remote talks during the...
My new column is live in The Drum: If you want to know how to thrive at work despite the looming economic downturn, learn from the biggest mistake I have made in my marketing career. When I was the first director of marketing at a high-tech startup company, our...
A British parliamentary committee released a report today on Russia’s online interference into elections and referendums in the country. I obtained a copy and have provided a full analysis in a Twitter thread here. Read the full thread here.
My new column is out in The Drum: Bill Bernbach once said that “a principle isn’t a principle until it costs you something.” Well, the marketing industry is finally stepping up to the challenge. As of yesterday (7 July), a public Google Drive...
(Note: I can deliver a keynote speech on this topic — see my marketing speaker page.) Countless marketing pundits have been proclaiming that the coronavirus and resulting global shutdown will change everything in the industry forever. But if the 1918 influenza...
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