Insights into marketing from an expert trade journalist
A former newspaper editor and director of marketing in the high-tech industry, I am now a professional keynote marketing speaker, consultant, member of Toastmasters International, and the writer of The Promotion Fix column for The Drum.
I use my prior careers in journalism and marketing to show businesses, conferences, and universities the true present and future of the marketing industry as a neutral observer with nothing to sell.
In 2019, I served as a judge of the UK Ad Association’s Young Lions competition in advance of the Cannes Lions International Festival of Creativity. Born and raised in the United States, I am now based out of Tel Aviv.
The Internet obtained mass adoption when my generation was in university. As a result of our experiences in both the online and offline worlds, we are uniquely positioned to have seen life both before and after the birth of the Internet.
I am old enough to remember marketing before the Internet, but I am young enough to be a tech native. Named a “noted contrarian” by Digiday, I am a marketing strategist who understands how the two worlds are reflections of each other.
I am a keynote marketing speaker, workshop facilitator, and public speaking coach who shows how marketing and communications professionals can integrate the online marketing and traditional marketing into just “marketing.”
My knowledge and experience comes from my first career as a journalist and newspaper editor who then moved into marketing and worked in corporate and agency positions. My last job was serving as the first director of marketing and communications at a now-global tech company.