Insightful and entertaining insights.
No sales pitches.
After decades careers in journalism and marketing, I am now a professional keynote speaker and member of Toastmasters International as well as the writer of The Promotion Fix column for The Drum.
Born and raised in the United States,
I am now based out of Tel Aviv and am head of marketing at IT mapping platform Faddom.
A 60-Second Introduction
(See full speeches: Integrated Advertising in 2023 and How Brand Purpose Helps Companies)
Insights into marketing from an expert practitioner and trade journalist
Samuel Scott uses his decades of experience to show businesses and conferences the true present and future of marketing.
The Internet obtained mass adoption when Scott’s generation was in university. As a result of his experiences in both the online and offline worlds, he is old enough to remember marketing before the Internet but young enough to be a tech native. He takes traditional marketing best practices and shows how to apply them in today’s modern world.
Scott is a marketing strategist who understands how the offline and online worlds are reflections of each other. In 2019, Scott served as a judge of the UK Ad Association’s Young Lions competition in advance of the Cannes Lions International Festival of Creativity. Born and raised in the United States, he is now based out of Tel Aviv.
BS in Journalism — Boston University
2002 – 2007 — Journalism career in the US
Candidate for Executive / International MBA — Suffolk University and Bar-Ilan University
2011 – 2014 — Senior Director of Digital Marketing and Communications at the agency The Cline Group
2016 – Contributing opinion columnist at TechCrunch (see here)
2015 – 2017 — Director of Marketing and Communications at the IT log analytics platform Logz.io
2017 – present — The Promotion Fix columnist at global marketing trade publication The Drum (see here)
2017 – present — Professional keynote marketing speaker
2022 – present — Head of Marketing at the IT mapping platform Faddom