"Social media marketing" is useless – but it could be a lot better

“Social media marketing” is useless – but it could be a lot better

My new column for The Drum is live:

It was going to be a glorious age. A pristine age. An age without advertising. Social media was going to kill everything from TV commercials to display advertisements. People were going to ‘engage’ and have ‘conversations’ with brands instead.

Too bad it was completely wrong.

Read the rest here!

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