Marketing truth from an expert trade journalist.
A former newspaper editor and director of marketing in the high-tech industry, I am now a professional marketing keynote speaker as well as the writer of The Promotion Fix column for The Drum.
I use my prior careers in journalism and marketing to show businesses, conferences, and universities the true present and future of the marketing industry as a neutral observer with nothing to sell.
Born and raised in the United States, I am now based out of Tel Aviv.
Quick link! Download my speaking one-pager now (PDF).
- Your marketing could be better by ignoring the buzzword-driven hype and understanding the traditional practices that have always helped companies to sell more stuff?
- Your marketing could be better by knowing which supposed trends are real and which are advocated by people who are just selling something?
- Your marketing could be better by discarding the biggest myths in the industry because they are not based on any real evidence?
The ROI of Hiring Me to Speak
- Companies — your company will learn how to improve its marketing
- Conferences — your attendees will learn how to become better marketers
- Educational Institutions — your students will see how to prepare for their careers
If you hire agency people to speak, they will promote their services. If you hire in-house people, they will promote their products. As an independent columnist and speaker, I have nothing to sell.
What I Discuss
- The Future Trends in Marketing
- How blockchain will penetrate the Facebook-Google duopoly and help to protect personal privacy
- GDPR, online ad fraud, and the death of data-based marketing surveillance and the return of creativity (transcript and video)
- Direct response spend has moved online, but television is still the most used medium for brand advertising specifically and for media spends in general
- There will be no separation between traditional and digital marketing
- Creativity will remain more important than optimization
- The line between B2C and B2B will become blurred
- Social platforms will become media platforms subject to government regulations
- Marketing will become integrated by being channel-neutral and not digital-first
- Martech and other companies will increasingly avoid VC funding
- Marketing is facing a labor crisis and brain drain — here’s how to fix it
- The Biggest Myths in Marketing
- TV and radio are dead
- People want to have relationships with brands
- The medium does not matter
- Ad tech cuts out expensive middlemen
- Only short-term results matter
- Advertising “waste” is a bad thing
- The brand does not matter
- (See columns on these topics here and here)
- “Millennials” and other demographic segments are useless in marketing
- The Dark Side of the High-Tech Startup World
- The industry uses bad marketing practices to fulfill short-term metrics that lead to long-term losses
- Companies are full of sweatshops that commit age discrimination, violate labor law, and force founders and workers to practically kill themselves to satisfy investors
- Startups are not customer-centric and see no value in non-digital channels
- Open offices save money at the beginning but lost money over the long term
- VC funding often makes investors rich at the expense of founders and employees
- (See this column on these topics)
- The startup world is increasing avoiding VCs and looking for alternatives
Examples of Presentations and Talks
- The Common Myths in Ad Tech (transcript and video from Russia)
- The Biggest Lies That Marketers Tell Themselves (transcript from Ireland and video from Finland)
- Breaking Through the Digital Wall (transcript and video from Israel)
- TV is Not Dying — It’s Lies, Damn Lies, and Bad Media Statistics (transcript and video from Macau, China)
- The Day After Tomorrow: When GDPR and Ad Blocks Stop Martech and Adtech (transcript and video from England and Turkey)
The Biggest Lies That the Ad Tech World Tells Itself — (dubbed in Russian)
The Biggest Myths in Marketing
Breaking Through the Digital Wall
- Marketing 101 — an introduction into marketing and communications that covers customer-facing research, product-market fit, segmentation, pricing, positioning, messaging, promotional tactics, media mixes, and measurement
- Marketing communications — how to create the most effective and efficient marcom campaigns and incorporate them into your overall marketing strategy
- Media relations and publicity — how to create a media relations plan from research to publication and reporter targeting to pitching stories to measuring the right metrics
- SEO — how to get found in organic search results for relevant queries that relate to you, your product, the solutions that you provide, and the questions that you can answer as well as how to ensure stable, long-term growth without risk of Google penalties and what website technical issues to address
- Podcast: How This Little-Known EU Regulation Could Kill Most of Your Digital Marketing in May 2018
- Podcast: Is Everything the Tech World Says About Marketing Wrong?
Where I Have Spoken
My Future Schedule
If your company or organization would like an appearance while I am in your area, contact me ASAP at firstname.lastname@example.org so I can make the necessary arrangements!
October 25 — Barcelona, Spain — Moderating a Marfeel adtech discussion
November 19-21 — Amsterdam, the Netherlands — Emerce Performance
March 1-2 — Lisbon, Portugal — The European Summit
March 20-22 — Prague, Czech Republic — Marketing Festival
May 6 — Huntington Beach, California — Apartment Internet Marketing Conference
May 8 — Stockholm, Sweden — Industry Forum, Banking and Insurance
June 11 — Amsterdam, the Netherlands — Industry Forum, Retail
June 12 — London, England — ProcurementCon
September 4 — Stockholm, Sweden — 600 Minutes
September 25 — Amsterdam, the Netherlands — 600 Minutes, Customer Experience
October 2 — Stockholm, Sweden — Digital Business Strategy
October 23 — Helsinki, Finland — Future Customer Experience
November 6 — Copenhagen, Denmark — Industry Forum, Retail
November 12 — Stockholm, Sweden — Industry Forum, Retail
November 20 — Stockholm, Sweden — 600 Minutes, Executive Marketing
November 27 — Copenhagen, Denmark — Business AI & Robotics
December 5 — Oslo, Norway — 600 Minutes, Customer Experience
December 11 — Frankfurt, Germany — 600 Minutes, CMO
How Can I Help You?
- E-mail: email@example.com