A former journalist, newspaper editor, and director of marketing and communications in the high-tech industry, Samuel Scott is now a global marketing speaker and writer of the regular “The Promotion Fix” column in The Drum in which he discusses integrated traditional and digital marketing.
Samuel and his marketing talks and articles have been quoted or cited by publications including Adweek, CIO, Inc., Fortune, IT World, MediaPost, and CMO.com by Adobe.
Upcoming Speaking Appearances
Samuel is an online marketing speaker who has spoken or presented in twelve countries on four continents. Here is where he will speak next (subject to change):
- Sanoma Get Tomorrow (Helsinki, Finland) — Keynote: Topic TBD — October 12, 2017
- SearchLove (London, England) — “The Day After Tomorrow: When Ad Blockers Stop All Analytics Platforms” — October 16-17, 2017
- Digitalzone (Istanbul, Turkey) — Topic: TBD — October 20-21, 2017
- CASBAA Convention (Macau, China) — Keynote: Topic TBD — November 6-7, 2017
- Danish Marketing Association (Copenhagen, Denmark) — Keynote: “The Biggest Lies Digital Marketers Tell Themselves” — November 16, 2017
- SXSW 2018 (Austin, Texas) — Tentative: “Hold On: Marketing in 2020 Will Be Just Like 1990” (vote for my proposal here!) — March 9-18, 2018
Regardless of the topic, Samuel is a marketing presenter who always captivates audiences and inspires them to grow their careers in whatever they do.
Past Presentations and Talks
- White Nights SEMrush Meetup (St. Petersburg, Russia) — Private European marketing meetup — June 29 to July 2, 2017
- ICEEfest (Bucharest, Romania) — June 2017 — Keynote: “The Biggest Lies That Infest Digital Marketing and Hurt Us All“
- 3XE Digital (Dublin, Ireland) — May 2017 — Keynote: “The Biggest Lies That Digital Marketers Tell Themselves“
- Facebook Brand Summit (Buenos Aires, Argentina) — April 2017 — Keynote: “Marketing in a Digital World”
- Facebook Brand Summit (Bogota, Colombia) — April 2017 — Keynote: “Marketing in a Digital World”
- Facebook Brand Summit (Mexico City, Mexico) — April 2017 — Keynote: “Marketing in a Digital World”
- LiMA DAY 2016 (Vilnius, Lithuania) — November 2016 — Keynote: “Focus on the Person and Live Longer Together“
- MozCon (Seattle, Washington) — September 2016 — “Server Log Files & Technical SEO Audits: What You Need to Know”
- White Night SEMrush Meetup (St. Petersburg, Russia) — July 2016 — General European Marketing Meetup
- Content Marketing Masters (Berlin, Germany) — June 2016 — “How to Integrate PR & Content Marketing”
- Kahenacon Advanced (Tel Aviv, Israel) — November 2015 — “What Digital Marketers Need to See in Server Log Files”
- Performance Marketing Insights (PMI) (London, England) — October 2015 — “The Billions We’re Losing in Display Ads”
- BrightonSEO (Brighton, England) — April 2015 — “Stop Thinking About Building Links. Start Thinking About Publicity!”
- SMX West (San Jose, California) — March 2014 — “PR Strategy for Digital Marketers”
- SMX Milan (Milan, Italy) — November 2013 — “How to Build Links and Win Authority With PR”
- Private talks at the offices of companies
Marketing Talks In-Depth
Keynote Marketing Speeches
The Biggest Myths in Marketing Today
How to Integrate Traditional and Digital Marketing
The Marketing Department of the Future
Millennials Are Not Bad – and They’re Not a Marketing Segment, Either
Will Radio Kill the Internet Star?
- Learn more at his marketing keynote speaker page
Technology Keynote Speeches
Ad Blocking is the Biggest Threat to Martech and Adtech Today
The Billions You’re Losing in Online Advertising Fraud
The Effect of Adtech and Martech on Society Today
- See more at his technology keynote speaker page
Digital Marketing
How Public Relations Can Help Digital Marketing
Ad Blocking is the Biggest Threat to Martech and Adtech Today
The Billions You’re Losing in Online Advertising Fraud
- Read more on his digital marketing speaker page
TV Advertising
TV is Not Dead — It’s Lies, Damn Lies, and Bad Media Statistics
The Tyranny of “Content” and the Return of Creativity
- See more on his TV advertising speaker page
Social Media
“Social Media Marketing” is Useless — But It Could Be a Lot Better
- Find out more on his social media marketing speaker page
SEO
What Traditional Marketers Need to Know About SEO
Server Log Analysis: It’s More Important Than Google Analytics
- Get more information on his SEO speaker page
Public Relations & Communications
Publicity Strategies that Get Viral Attention
An Introduction to Publicity Strategy
- Learn more on his PR and communications speaker page
Advertising
Ad Blocking is the Biggest Threat to Martech and Adtech Today
The Billions You’re Losing in Online Advertising Fraud
The Effect of Adtech and Martech on Society Today
- Read more on his advertising speaker page
TV & Radio Broadcasting
TV is Not Dead — It’s Lies, Damn Lies, and Bad Media Statistics
Will Radio Kill the Internet Star?
- See more at his television and radio broadcasting speaker page
Content Marketing
Apples Are Not Oranges — and “Content Marketing” Means Nothing
The Tyranny of “Content” and the Return of Creativity
- Read more on his content marketing speaker page
Testimonials
Samuel’s Marketing Presentations
The Biggest Lies That Digital Marketers Tell Themselves
iCEE.fest 2017
Server Log Files & Technical SEO Audits
MozCon 2016
Unbounce Podcast Interview
My 25-minute podcast interview with Unbounce on what the high-tech industry and online marketers get wrong about marketing (MP3 download).
Samuel’s Speaking Fee
- Fee: $15,000
- Airfare: Round-trip business-class airfare on Lufthansa or Turkish Airlines arranged and paid by the conference or company from Tel Aviv to your location
- Hotel: Minimum four-star hotel arranged and paid by the conference or company at a location close to the speaking engagement that includes the day and night before and after the conference or the speech at your company