Keynote Marketing Speaker Samuel Scott

Keynote Marketing Speaker
Samuel Scott

samuel scott marketing festival keynote

samuel scott

Marketing truth from an expert trade journalist with nothing to sell but my ideas. How can I help to solve a marketing problem that your event attendees will be facing?

Book Samuel Now

A former newspaper editor​ and director of marketing in the high-tech industry, I am now a professional keynote marketing speaker as well as a consultant, The Promotion Fix columnist for The Drum, and a member of Toastmasters International.

I use my prior careers in journalism and marketing to show businesses, conferences, and universities the true present and future of the marketing industry as a neutral observer with nothing to sell. I have served as a judge of the UK Ad Association’s Young Lions competition in advance of the Cannes Lions International Festival of Creativity.

Born and raised in the United States, I am now based out of Tel Aviv.

A 30-Second Introduction

I Have Nothing to Sell

If you hire agency executives to speak, they will be biased and promote their services. If you hire in-house staff, they will be biased and promote their company’s products. As an independent columnist and professional speaker, I have nothing to sell except my ideas. I make my living by writing and speaking — not selling anything.


“Thank God for someone talking some fucking sense”

— Claire Strickett, planner and strategist at London creative agency VCCP


Corporate Events

corporate events speaker

I have keynoted private events such as three Facebook Brand Summits in Mexico, Argentina, and Colombia.

My Main Keynote: The Biggest Myths in Marketing Today

samuel scott mumbai

I explore six of the myths in the marketing world today: that consumers want personalized and targeted ads, channels do not matter, short-term results are the most important, targeting solves the problem of waste, ad tech saves money, and brand building is less important. I then show exclusive research on how marketers should think instead.

Other Topics

  • Future Trends in Marketing
  • Is Everything Online Fake?
  • Best Practices: DTC
  • Best Practices: Influencers
  • Best Practices: B2C Marcom
  • Responding to the Next Recession
  • Stop Using the Word “Content”
  • Best Practices: Podcasts
  • Best Practices: B2B Marcom
  • Best Practices: B2B Marcom

Examples of Presentations and Talks

Workshops

I also give workshops at conferences and companies:

  • Marketing 101 — an introduction into marketing and communications that covers customer-facing research, product-market fit, segmentation, pricing, positioning, messaging, promotional tactics, media mixes, and measurement
  • Marketing communications — how to create the most effective marcom campaigns and incorporate them into your overall marketing strategy
  • Media relations, PR, and publicity — how to create a media relations plan from research to publication and reporter targeting to pitching stories to measuring the right metrics
  • SEO — how to get found in organic search results for relevant queries that relate to you, your product, the solutions that you provide, and the questions that you can answer
  • Public speaking — workshops and personal coaching for executives and others who want to improve their presentations

Where I Have Spoken

samuel scott event list

Recommendations

samuel scott speaking recommendations

My Future Schedule

If your company or organization would like an appearance while I am in your area, contact me ASAP so I can make the necessary arrangements!

2019

September 25 — Amsterdam, the Netherlands — 600 Minutes, Customer Experience
October 7-10 — Berlin, Germany — DCX Digital Content Expo
October 11 — Berlin, Germany — Future Customer Experience
October 23 — Helsinki, Finland — Future Customer Experience
October 30 — Bussum, the Netherlands — 600 Minutes, Customer Experience
November 27-29 — Portoroz, Slovenia — SEMPL
December 5 — Fornebu, Norway — 600 Minutes, Customer Experience

2020

January 29 — Copenhagen, Denmark — 600 Minutes, Marketing and Digital Experience
September — London, England — TBA

Contact Me

Video and references available upon request.

Book Samuel Now