A former journalist, newspaper editor, and director of marketing and communications in the high-tech industry, Samuel Scott is now a global marketing speaker and writer of the regular The Promotion Fix column in The Drum.
Samuel and his marketing talks and articles have been quoted or cited by publications including Adweek, TechCrunch, Digiday, Fortune, Entrepreneur, MediaPost, CIO, Inc., Fortune, IT World, MediaPost, Tech Republic, and CMO.com by Adobe.
Upcoming Speaking Appearances
Samuel has presented in dozens of countries on four continents. If your company or organization would like an appearance while he is in your area, contact him ASAP so he can make the necessary arrangements.
2020
January 29-30 — Copenhagen, Denmark — 600 Minutes, Marketing and Digital Experience
April 17 — online — The Fearless
April 22 — online — Isolated Talks
April 28 — online — Digital Marketing Virtual Summit
April 29 — online — West Chester University (Pennsylvania)
May 22 — online — Forum.Digital Marketing
August 9-12 — Boston, Massachusetts — TBA
September — Stockholm, Sweden — TBA
September — London, England — TBA
October 3-4 — Sydney, Australia — TBA
October 6 — Biarritz, France — One to One Digital Marketing
October 8 — Oslo, Norway — ANFO
October — Slovenia — TBA
November — Slovenia — TBA
December 4 — online — MPI’s Experiential Designers Virtual Summit
2021
May 25-27 — Frankfurt, Germany — IMEX
Past Presentations and Talks
- Management Events — multiple events throughout Europe in 2019
- SEMPL (Portoroz, Slovenia) — November 2019
- Bogazici University (Istanbul, Turkey) — November 2019
- World Marketing Summit (London, England) — November 2019
- DCX Digital Content Expo (Berlin, Germany) — October 2019
- TV3 (Vilnius, Lithuania) — September 2019
- ProcureCon Marketing (London, England) — June 2019
- ZeeMelt (Mumbai, India) — May 2019
- AIM Conference (Los Angeles, California) — May 2019
- Share Algarve (Lisbon, Portugal) — April 2019
- Synergy Digital Forum (Moscow, Russia) — March 2019
- Marketing Festival (Prague, Czech Republic) — March 2019
- The European Summit (Lisbon, Portugal) — March 2019
- Emerce Performance — (November 2018)
- Fifteen Seconds (Graz, Austria) — June 2018
- Synergy Digital Forum (Moscow, Russia) — May 2018
- FICCI Frames (Mumbai, India) — March 2018
- Digital Copenhagen (Copenhagen, Denmark) — November 2017
- CASBAA (Macau) — November 2017
- Digitalzone (Istanbul, Turkey) — October 2017
- Sanoma Media (Helsinki, Finland) — October 2017
- Facebook Brand Summit (Buenos Aires, Argentina) — April 2017
- Facebook Brand Summit (Bogota, Colombia) — April 2017
- Facebook Brand Summit (Mexico City, Mexico) — April 2017
- LiMA DAY (Vilnius, Lithuania) — November 2016
- MozCon (Seattle, Washington) — September 2016
- Content Marketing Masters (Berlin, Germany) — June 2016
- Kahenacon Advanced (Tel Aviv, Israel) — November 2015
- Performance Marketing Insights (London, England) — October 2015
- BrightonSEO (Brighton, England) — April 2015
- SMX West (San Jose, California) — March 2014
- SMX Milan (Milan, Italy) — November 2013
- Private talks at the offices of companies
Marketing Talks
Samuel offers marketing truth from an expert trade journalist with nothing to sell but his ideas. He creates customized presentations based on your desired general topic.
In his talks, Samuel uses his prior careers in journalism and marketing to show businesses, conferences, and universities the true present and future of the marketing industry as a neutral observer with nothing to sell. He has served as a judge of the UK Ad Association’s Young Lions competition in advance of the Cannes Lions International Festival of Creativity.
“Thank God for someone talking some fucking sense!”
— Claire Strickett, planner and strategist at London creative agency VCCP
Keynote Speech Topics
Media Planning in 2020 and Beyond
How to Integrate Traditional and Online Marketing
(30 minutes – live or virtual talk)
How to Help the World With Real Brand Purpose
(30 minutes – live or virtual talk)
Other Keynote Address Topics
- What Marketers Should Do in Times of Recession — I researched what happened in prior recessions to recommend now what businesses and marketing departments should do during economic downturns
- The Biggest Myths and Real Trends in Marketing Today — it is false that consumers want targeted ads, short-term results are more important, targeting solves the problem of waste, and ad tech saves money
- How to Fix Content Marketing – 99% is useless and a waste of money, so companies need an entirely different approach based on the traditional marcom process that few discuss anymore
- Surprising B2B Marketing Best Practices – how B2B is actually very similar to B2C, based on exclusive research that I have obtained
- Everything Online is Fake — when online numbers and metrics are never audited by independent third parties, marketers have no idea how effective their campaigns actually are
“Thank you so much for the best 25 minutes
I’ve spent in a long time!”
— Hanne Kjeldstadli Hansen, head of customer care
at Finnish HR management software company Simployer
Links to Video
Workshops
I also give marketing workshops at conferences and companies:
- Marketing 101 — an introduction into marketing and communications that covers customer-facing research, strategy, product-market fit, segmentation, pricing, positioning, messaging, promotional tactics, media mixes, and measurement
- Marketing communications — an in-depth seminar on marcom planning that discusses the pros and cons of each tactic and channel and shows how to create effective tactical and media mixes how to create the most effective marcom campaigns and incorporate them into your overall marketing strategy
- Media relations, PR, and publicity — how to create a media relations plan from research to publication and reporter targeting to pitching stories to measuring the right metrics
- SEO — how to get found in organic search results for relevant queries that relate to you, your product, the solutions that you provide, and the questions that you can answer
- Public speaking — workshops and personal coaching for executives and others who want to improve their presentations
Recommendations
Speaking Fees
- For a live, physical appearance: $10,000 plus hotel, local transfers, and business travel on Turkish Airlines booked by the event or agency
- For a live, virtual appearance: $5,000
- For a license to broadcast my recorded talk on true brand purpose and how companies can help the world): $2,000
- All packages require a 50% advance payment deposit