Marketing Keynote Speaker & Tech Contrarian Samuel Scott

Marketing Keynote Speaker

samuel scott

Marketing truth from an expert trade journalist.

A former newspaper editor​ and director of marketing in the high-tech industry, I am now a professional marketing keynote speaker as well as the writer of The Promotion Fix column for The Drum.

I use my prior careers in journalism and marketing to show businesses, conferences, and universities the true present and future of the marketing industry as a neutral observer with nothing to sell.

Born and raised in the United States, I am now based out of Tel Aviv.

Quick link! Download my speaking one-pager now (PDF).

What If?

  • Your marketing could be better by ignoring the buzzword-driven hype and understanding the traditional practices that have always helped companies to sell more stuff?
  • Your marketing could be better by knowing which supposed trends are real and which are advocated by people who are just selling something?
  • Your marketing could be better by discarding the biggest myths in the industry because they are not based on any real evidence?

The ROI of Hiring Me to Speak

  • Companies — your company will learn how to improve its marketing
  • Conferences — your attendees will learn how to become better marketers
  • Educational Institutions — your students will see how to prepare for their careers

If you hire agency people to speak, they will promote their services. If you hire in-house people, they will promote their products. As an independent columnist and speaker, I have nothing to sell.

What I Discuss

  • The Biggest Myths in Marketing
    • TV and radio are dead
    • People want to have relationships with brands
    • The medium does not matter
    • Ad tech cuts out expensive middlemen
    • Only short-term results matter
    • Advertising “waste” is a bad thing
    • The brand does not matter
    • (See columns on these topics here and here)
    • “Millennials” and other demographic segments are useless in marketing
  • The Dark Side of the High-Tech Startup World
    • The industry uses bad marketing practices to fulfill short-term metrics that lead to long-term losses
    • Companies are full of sweatshops that commit age discrimination, violate labor law, and force founders and workers to practically kill themselves to satisfy investors
    • Startups are not customer-centric and see no value in non-digital channels
    • Open offices save money at the beginning but lost money over the long term
    • VC funding often makes investors rich at the expense of founders and employees
    • (See this column on these topics)
    • The startup world is increasing avoiding VCs and looking for alternatives

Recommendations

3xe recommendation

speaking endorsement

digitalzone recommendation

marketing keynote speaker

Examples of Presentations and Talks

The Biggest Lies That the Ad Tech World Tells Itself — (dubbed in Russian)

My keynote at the Synergy Digital Forum in Moscow, Russia, in May 2018. He counters the arguments that consumers want personalised ads, mediums do not matter, short-term results are the most important, targeting solves the problem of waste, adtech saves money by cutting out the middlemen, and brand building can be ignored. This speech is dubbed in Russian, but the transcript and deck are here.

The Biggest Myths in Marketing

My keynote talk in Helsinki, Finland, on the myths that TV and radio are dead, that Big Data is the future of marketing, that people want to have relationships with brands on social media, and that “content” is “king.”

Breaking Through the Digital Wall

My keynote talk in Tel Aviv, Israel, on how we should look beyond content marketing, inbound marketing, and social media marketing to integrate traditional and digital marketing in a real way. After a brief remark in Hebrew, the rest of the speech is in English.

Workshops

I also give workshops at conferences and companies:

  • Marketing 101 — an introduction into marketing and communications that covers customer-facing research, product-market fit, segmentation, pricing, positioning, messaging, promotional tactics, media mixes, and measurement
  • Marketing communications — how to create the most effective and efficient marcom campaigns and incorporate them into your overall marketing strategy
  • Media relations and publicity — how to create a media relations plan from research to publication and reporter targeting to pitching stories to measuring the right metrics
  • SEO — how to get found in organic search results for relevant queries that relate to you, your product, the solutions that you provide, and the questions that you can answer as well as how to ensure stable, long-term growth without risk of Google penalties and what website technical issues to address

Interviews

Where I Have Spoken

where samuel scott has spoken

My Future Schedule

If your company or organization would like an appearance while I am in your area, contact me ASAP at sjscworldwide@gmail.com so I can make the necessary arrangements!

2018

October 25 — Barcelona, Spain — Moderating a Marfeel adtech discussion
November 19-21 — Amsterdam, the Netherlands — Emerce Performance

2019

March 1-2 — Lisbon, Portugal — The European Summit
March 20-22 — Prague, Czech Republic — Marketing Festival
May 6 — Huntington Beach, California — Apartment Internet Marketing Conference
May 8 — Stockholm, Sweden — Industry Forum, Banking and Insurance
June 11 — Amsterdam, the Netherlands — Industry Forum, Retail
June 12 — London, England — ProcurementCon
September 4 — Stockholm, Sweden — 600 Minutes
September 25 — Amsterdam, the Netherlands — 600 Minutes, Customer Experience
October 2 — Stockholm, Sweden — Digital Business Strategy
October 23 — Helsinki, Finland — Future Customer Experience
November 6 — Copenhagen, Denmark — Industry Forum, Retail
November 12 — Stockholm, Sweden — Industry Forum, Retail
November 20 — Stockholm, Sweden — 600 Minutes, Executive Marketing
November 27 — Copenhagen, Denmark — Business AI & Robotics
December 5 — Oslo, Norway — 600 Minutes, Customer Experience
December 11 — Frankfurt, Germany — 600 Minutes, CMO

How Can I Help You?

  • E-mail: sjscworldwide@gmail.com