Marketing & Technology Keynote Speaker

marketing speaker

A former journalist, consultant, and director of marketing in the high-tech industry, Samuel Scott is now a marketing and technology contrarian who presents around the world and writes The Promotion Fix column for The Drum. He speaks on topics ranging from blockchain to online advertising fraud to the future of integrated traditional and digital marketing.

Samuel’s talks combine the latest theory with actionable tactics and an added dose of provocation to provide an entertaining and enlightening experience for companies, conferences, and universities of all types and in countries throughout the world.

Born and raised in the United States, Samuel is now based out of Tel Aviv.

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Recommendations

3xe recommendation

speaking endorsement

digitalzone recommendation

Where Samuel Speaks

Companies — marketing meetings, product launches, and customer events
Conferences — annual conventions and events
Educational Institutions — university classes and academic gatherings

What Samuel Discusses

The Future Trends in Marketing — the roles that various practices within traditional and digital marketing will have and not have
How Blockchain is Revolutionizing Marketing — blockchain is a technology that might finally penetrate the Facebook-Google duopoly and let marketers and others form networks that are independent of any central authorities
The Dark Side of the High-Tech Startup World — the industry is full of sweatshops that commit age discrimination, violate labor law, and force founders and workers to practically kill themselves to satisfy investors
The Future of Martech in a GDPR-Driven World — the death of data-based marketing surveillance and the return of creativity (transcript and video from England and Turkey)
The Biggest Myths in Marketing — the common bad assumptions that marketers of all types make such as that TV and radio are dead and that people want to have relationships with brands
Where Ad Spends Are Going in 2018 — direct response spend has moved online, but television is still the most used medium for brand advertising specifically and for media spends in general
The Billions You Are Losing to Online Advertising Fraud (columns in TechCrunch and The Drum)
How to Integrate Traditional and Digital Marketing — how to break through the digital wall by creating a unified marketing practice and not keeping online and offline marketing in separate silos
Traditional Advertising is More Effective Than Digital — digital is good at direct response but not building brands. Direct response – even with personalisation, AI, or machine learning – will only take you so far. Mass advertising reaches mass audiences with mass messages that everyone sees that everyone else sees.
Everything the Tech World Says About Marketing is Wrong — most practices in high-tech marketing have little basis in traditional marketing theory
How Google Analytics Ruined Marketing — the funnel and buckets in Google Analytics have little relation to actual human behavior and long-standing marketing practices
Facebook is Russia’s Biggest Useful Idiot in Vladimir Putin’s Bold War – Russian has been manufacturing internal strife and fragmentation to destabilize other countries. Brexit as well as Spain and Catalonia have been the most successful examples besides the 2016 US presidential election. Social media — mainly through Facebook and Instagram — have been the methods.
My Call to Amazon, Facebook, and Google to Tear Down Breitbart News

Why You Should Hire Samuel to Speak

Companies — you will understand how to use and not use traditional and digital marketing tactics to deliver more value the next day as well as what the real future holds for technology
Conferences — your attendees will learn about the modern trends in marketing and technology and be entertained by a healthy dose of provocation
Educational Institutions — your students will see how to incorporate the best practices of yesterday in their careers tomorrow, and educators will gain the latest insights into marketing and technology research

samuel scott sanoma finland

Examples of Presentations and Talks

Breaking Through the Digital Wall (transcript and video from Israel)
The Biggest Lies That Marketers Tell Themselves (transcript from Ireland and video from Finland and Romania)
TV is Not Dying — It’s Lies, Damn Lies, and Bad Media Statistics (transcript and video from Macau, China)
The Day After Tomorrow: When GDPR and Ad Blocks Stop Martech and Adtech (transcript and video from England and Turkey)
Server Log Files & Technical SEO Audits: What You Need to Know (transcript and video from the United States)

The Biggest Lies in Marketing

Samuel Scott’s talk in Helsinki, Finland, on the myths that TV and radio are dead, that Big Data is the future of marketing, that people want to have relationships with brands on social media, and that “content” is “king.”

Breaking Through the Digital Wall

Samuel Scott’s keynote talk in Tel Aviv, Israel, on how we should look beyond content marketing, inbound marketing, and social media marketing to integrate traditional and digital marketing in a real way. After a brief remark in Hebrew, the rest of the speech is in English.

Interviews

Podcast: How This Little-Known EU Regulation Could Kill Most of Your Digital Marketing in May 2018
Podcast: Is Everything the Tech World Says About Marketing Wrong?

Samuel Scott

A Marketing Keynote Speaker and Tech Contrarian