A former journalist, newspaper editor, and director of marketing and communications in the high-tech industry, Samuel Scott is now a global marketing keynote speaker and author of the regular “The Promotion Fix” column in The Drum in which he discusses integrated traditional and digital marketing.
The Internet obtained mass adoption when Samuel Scott was in high school. As a result, he and his generation are uniquely positioned to comment on the world both before and after the birth of the World Wide Web. Samuel is old enough to remember marketing before the Internet, but he is young enough to be almost a tech native. Samuel is a marketing strategist who understands how the two worlds are reflections of each other, and he has given a keynote speech to countless audiences at a convention or speaker event that have been frank, no-BS, and no-holds-barred talks on how marketing and communications professionals can integrate online and offline marketing into unified strategies.
Samuel’s knowledge and experience comes from his first career as a journalist and newspaper editor who then moved into marketing and communications and worked in executive agency positions and personal consulting capacities.
Keynote Marketing Speeches
The Biggest Myths in Marketing Today
How to Integrate Traditional and Digital Marketing
The Marketing Department of the Future
Millennials Are Not Bad – and They’re Not a Marketing Segment, Either
Will Radio Kill the Internet Star?
In Samuel’s keynoted events, he calls for a revolution in the way that digital marketers and people in general approach what they do. He goes through the overall strategic marketing process step-by-step and then shows how to integrate that approach into the modern world. To learn more about his motivational thoughts to audiences when he is an event speaker who inspires audiences at any meeting for any of the times that need to do effective campaigns:
- See his keynote presentation on the biggest myths in digital marketing
- His approach on integrated online and offline marketing communications
- His TechCrunch columns on the marketing fundamentals that the tech world gets wrong and digital marketing’s flawed obsession with analytics
- His column on the marketing industry’s insane obsession with “millennials”
- His column on the past, present, and future of radio
Samuel’s Speaking Fee
- Samuel charges a base fee plus business-class airfare on Lufthansa, Turkish Airlines, or El Al plus hotel arriving the day before the event and leaving the day after