PR Workshop from Professional Marketing Speaker Samuel Scott

PR Workshop

public relations workshop

samuel scottA former journalist​, consultant, and director of marketing in the high-tech industry, Samuel Scott is now a professional PR workshop facilitator as well as a speaker and the writer of The Promotion Fix column for the global marketing magazine The Drum.

Born and raised in the United States, Samuel is now based out of Tel Aviv. Quick link! Download his workshop one-pager now (PDF).

Public Relations Workshops

Samuel gives publicity workshops at conferences and companies that cover topics including:

  • What is promotion as part of the marketing mix?
  • What specifically is publicity within the promotion pix?
  • What is the difference between public relations and publicity?
  • When should marketers use publicity campaigns?
  • How is publicity different from advertising, personal selling, sales promotions, and SEO?
  • What are the pros and cons of publicity campaigns?
  • What are the major publicity tactics?
  • What are examples of publicity tactics in various contexts?
  • When should I use different publicity tactics?
  • How can I create a publicity plan?
  • What are useful PR tools?
  • How can I measure the results?

samuel scott workshop

Why You Should Hire Samuel to Give a Workshop

  • Companies — you will understand how to use and not use traditional and digital marketing tactics to deliver more value the next day as well as what the real future holds for technology
  • Conferences — your attendees will learn about the modern trends in marketing and technology and be entertained by a healthy dose of provocation
  • Educational Institutions — your students will see how to incorporate the best practices of yesterday in their careers tomorrow, and educators will gain the latest insights into marketing and technology research

If you hire people who work at agencies to give workshops, they will use the time to promote their services. If you hire people who work in-house at companies, they will use their workshops to promote their products. As an independent columnist and speaker, Samuel Scott has nothing to sell except his own ideas and thoughts on the industry. His talks contain his neutral and unbiased insights.

marketing keynote speaker

Examples of Presentations and Talks

The Biggest Lies That the Ad Tech World Tells Itself — (dubbed in Russian)

Samuel Scott’s keynote at the Synergy Digital Forum in Moscow, Russia, in May 2018. He counters the arguments that consumers want personalised ads, mediums do not matter, short-term results are the most important, targeting solves the problem of waste, adtech saves money by cutting out the middlemen, and brand building can be ignored. This speech is dubbed in Russian, but the transcript and deck are here.

The Biggest Myths in Marketing

Samuel Scott’s keynote talk in Helsinki, Finland, on the myths that TV and radio are dead, that Big Data is the future of marketing, that people want to have relationships with brands on social media, and that “content” is “king.”

Breaking Through the Digital Wall

Samuel Scott’s keynote talk in Tel Aviv, Israel, on how we should look beyond content marketing, inbound marketing, and social media marketing to integrate traditional and digital marketing in a real way. After a brief remark in Hebrew, the rest of the speech is in English.


As Seen At

where samuel scott has spoken

As Seen In

samuel scott quoted citations

Contact Samuel for Workshops

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