Samuel Scott

Marketing Speaker

Learn More

Test Early and Test Often

by | Nov 15, 2012 | Marketing Essays

At one point in my career, I was hired to manage the digital marketing for a particular Israeli start-up, which would ultimately end up folding over two months later due to a lack of successful fundraising. During this period of time, the CEO had asked me to create an...

Why You Need a Good Landing Page

by | Oct 12, 2011 | Marketing Essays

Have you ever sat at a restaurant table, opened the menu, and then saw that there was something approaching fifty options? If you’re like me, it probably took you ten minutes or longer just to make a choice: “Well, I haven’t had steak in a while… but the chicken looks...