by Samuel Scott | Nov 6, 2012 | Marketing Essays
In 2008, Forrester Vice Presidents Carlene Li and Josh Bernoff published “Groundswell,” a revolutionary book about business and marketing in what was then the beginning of the mainstreaming of social media. Four years later, their thoughts have not only...
by Samuel Scott | Sep 20, 2012 | Marketing Essays
Has your company ever put out a job opening for a social-media manager and then received countless resumes for people with experience as community managers – or vice versa? You’re not alone. Many people – and even many businesses – mistakenly think that the two are...