The Drum -- Samuel Scott

Tag Archives: The Drum

‘Advertising is not the way’ – and other bullshit from Cannes

My new column is live in The Drum: ‘Advertising is not the way going forward,’ Mastercard chief marketing and communications officer Raja Rajamannar said last week at Cannes Lions. One question: how he can make such a claim with a straight face when so much easily-available information says the complete opposite? Rajamannar explained by saying that “consumers […]

Facebook appears Russia’s biggest useful idiot in Vladimir Putin’s bold war

In a second and special The Promotion Fix column in The Drum today, I look at Robert Mueller’s indictments and discuss what it means for the future of social media and the high-tech world: Facebook appears Russia’s biggest useful idiot in Vladimir Putin’s bold war Well, Mark, you moved fast and broke things. Now, how are you […]

Your 2018 New Year’s Resolution: Ignore the digital hype and be channel-neutral

My new column for The Drum is out: The birth of any technology usually leads to enthusiastic overuse and then eventual moderation. Gartner’s Hype Cycle is a good visualization of the pattern. As the New Year approaches, many companies are climbing towards the Peak of Inflated Expectations by moving towards digital with abandon that just […]