The Drum -- Samuel Scott

Tag Archives: The Drum

Your 2018 New Year’s Resolution: Ignore the digital hype and be channel-neutral

My new column for The Drum is out: The birth of any technology usually leads to enthusiastic overuse and then eventual moderation. Gartner’s Hype Cycle is a good visualization of the pattern. As the New Year approaches, many companies are climbing towards the Peak of Inflated Expectations by moving towards digital with abandon that just […]

When Ad Blockers and GDPR Kill All Adtech and Martech

Today, I had the honor of speaking at Distilled’s SearchLove London conference on the future of analytics in light of GDPR, adtech, martech, ad blocking, and surveillance marketing. The Drum has the transcript and my deck: Crazy Egg. Facebook. Google Analytics. Google Tag Manager. Hubspot. Marketo. New Relic. Visual Website Optimizer. With four clicks, I […]