The Drum -- Samuel Scott

Tag Archives: The Drum

Facebook appears Russia’s biggest useful idiot in Vladimir Putin’s bold war

In a second and special The Promotion Fix column in The Drum today, I look at Robert Mueller’s indictments and discuss what it means for the future of social media and the high-tech world: Facebook appears Russia’s biggest useful idiot in Vladimir Putin’s bold war Well, Mark, you moved fast and broke things. Now, how are you […]

Your 2018 New Year’s Resolution: Ignore the digital hype and be channel-neutral

My new column for The Drum is out: The birth of any technology usually leads to enthusiastic overuse and then eventual moderation. Gartner’s Hype Cycle is a good visualization of the pattern. As the New Year approaches, many companies are climbing towards the Peak of Inflated Expectations by moving towards digital with abandon that just […]

When Ad Blockers and GDPR Kill All Adtech and Martech

Today, I had the honor of speaking at Distilled’s SearchLove London conference on the future of analytics in light of GDPR, adtech, martech, ad blocking, and surveillance marketing. The Drum has the transcript and my deck: Crazy Egg. Facebook. Google Analytics. Google Tag Manager. Hubspot. Marketo. New Relic. Visual Website Optimizer. With four clicks, I […]