The Drum -- Samuel Scott

Tag Archives: The Drum

The marketing industry is facing a brain drain – here’s how to fix it

My new column is live in The Drum: Following Sir Martin Sorrell’s departure from WPP and Mark Read’s appointment as the new chief executive, most discussion has focused on Sorrell’s new company and Read’s vision for the old one. But one issue has gone unmentioned. “Great ideas come from great people,” Read said during a recent earnings […]

Global social media regulation is coming

My new column is live in The Drum: Despite all his rage, is Alex Jones still just a rat in a cage? In August, Facebook removed four pages run by Jones, a vile conspiracy theorist, and his company, Infowars. YouTube closed his account. So did Pinterest. Apple banned several audio streams. Spotify cut a major podcast. Twitter […]

‘Advertising is not the way’ – and other bullshit from Cannes

My new column is live in The Drum: ‘Advertising is not the way going forward,’ Mastercard chief marketing and communications officer Raja Rajamannar said last week at Cannes Lions. One question: how he can make such a claim with a straight face when so much easily-available information says the complete opposite? Rajamannar explained by saying that “consumers […]

Facebook appears Russia’s biggest useful idiot in Vladimir Putin’s bold war

In a second and special The Promotion Fix column in The Drum today, I look at Robert Mueller’s indictments and discuss what it means for the future of social media and the high-tech world: Facebook appears Russia’s biggest useful idiot in Vladimir Putin’s bold war Well, Mark, you moved fast and broke things. Now, how are you […]