The Drum -- Samuel Scott

Tag Archives: The Drum

Which advertising channels are best when all else is equal?

My new column is live in The Drum: LinkedIn’s recently unveiled ‘Reactions’ will likely lead to countless marketers tracking how many ‘likes,’ ‘celebrates,’ ‘loves,’ ‘insightfuls’ and ‘curiouses’ their posts receive – as if those designations mean anything as marketing metrics. During a talk at a CMO Network event in England last month on whether most of […]

How Much of the Internet is Fake?

The Drum has the transcript of my recent talk at the CMO Network in the UK in which I railed against everything fake on the Internet and the bullshit Brexit vote. The marketing industry had so many expectations of the digital world. For example, everything would be real, measured and trackable. But so many of […]