by Samuel Scott | Nov 2, 2023 | Marketing Essays
My new column is live in The Drum: Columnist Sam Scott offers an admittedly unusual lesson into market segmentation through the prism of Britpop. ParkLife, forget it, this is MarketingLife. We’re in the final quarter of 2023. B2B marketers are starting to review their...
by Samuel Scott | Feb 23, 2023 | Marketing Essays
My new column is live in The Drum: Digital attribution is dead! Les Binet tells us why marketers need econometrics in 2023 The Drum columnist Samuel Scott recently fell down a rabbit hole and into the world of econometrics with effectiveness expert Les Binet. Here he...
by Samuel Scott | Jan 4, 2023 | Marketing Essays
My new column is live in The Drum: It’s time to fact check the big pandemic trends predictions The Drum columnist Samuel Scott’s been keeping tabs on dozens of trends predictions made by business and marketing bigwigs during the pandemic. To mark the new year,...
by Samuel Scott | Dec 12, 2022 | Marketing Essays
My new column is live in The Drum: 20 years after the birth of sports streaming, here’s what marketers need to know today As the World Cup reaches its climax, and 20 years on from the birth of sports streaming, Samuel Scott talks to Nielsen to discover the...
by Samuel Scott | Sep 21, 2022 | Marketing Essays
My new column is live in The Drum: How digital marketing is directly contributing to climate change The planet is on fire – and digital marketing is partly to blame, argues columnist Samuel Scott. The earth has a finite amount of space and resources. Basing our...