Samuel Scott

Marketing Speaker

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Social Media Marketing Tips at Conferences

by | Jun 28, 2015 | Marketing Essays

As I once wrote in an essay on how to speak at marketing conferences — events are an underrated marketing strategy because all marketing, in the end, is about people and not keywords, links, and news coverage. However, I write that statement with the caveats...

How to Get More Good Twitter Followers

by | Dec 15, 2014 | Marketing Essays

Having a large Twitter following brings many benefits — more fans who will retweet your posts, higher Klout scores, better branding, more media attention are just a few of them. So, many CEOs have been telling their Vice Presidents of Marketing or marketing...