Media Planning in 2020 & Beyond:How to Integrate Online & Offline Marketing

Media Planning in 2020 & Beyond:
How to Integrate Online & Offline Marketing

This is a speech that I debuted in Slovenia. I would be happy to give this talk in person or virtually at your company, event, or conference. Learn more here.


Example deck:

I argue that we are seeing the tyranny of online direct response and short-termism, both of which are hurting our long-term advertising effectiveness. Then, I use the latest research to show that we need to get out of our bubble and rethink our approach to media planning today by integrating traditional and online channels as well as long-term and short-term strategies in the most effective ways.

Thanks for reading! Follow me on Twitter and see my marketing speaker page to have me visit your conference or company.

Tags: ,