How to Approach Owned and Earned Media
My newest essay is up on Moz! We all know content is king, but if your content marketing plan consists of blindly publishing daily blog posts on your website or submitting countless bylined articles (i.e., guest posts) to random outlets, your king will turn into the...Owned vs. Earned Media: When to Use What
Owned media, as Cara Tarbaj summarizes at Social Media Today, is content that you publish on channels that you control (such as your website). Earned media is when others publish content about you. Both have their benefits and drawbacks, and it is crucial to know when...How to Tell Your Story With Digital Content
Everyone loves a good story – and brands, just like people, have stories to tell. Most businesses are started in pursuit of personal dreams that go far beyond just “wanting to make money.” Entrepreneurs are often idealists. Whether it is a family-owned...How to Integrate Content Marketing and Social Media
Content is the fuel of social media, so companies that want to take advantage of the opportunities offered by social media will need to create a complimentary content-marketing strategy. In a prior post on how to create a social-media marketing strategy, we outlined...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group