by Samuel Scott | Sep 23, 2015 | Marketing Essays
I’m honored to announce that I will be speaking at Performance Marketing Insights in London on October 30 on the topic of digital advertising fraud. If you’ll be there, please come to say hello! You can read a preview at PMI as well as a Moz essay of mine...
by Samuel Scott | Jun 22, 2015 | Marketing Essays
My latest essay has been published today on Moz: So wrote Ad Contrarian Bob Hoffman, the retired CEO and chairman of Hoffman/Lewis Advertising, in June 2013 on a $7.5 billion scandal that has been developing under the digital radar in the advertising world for the...
by Samuel Scott | Dec 21, 2014 | Marketing Essays
Bob Hoffman has called it “fraud” perpetrated by “criminals.” The retired founder, chairman, and CEO of Hoffman/Lewis Advertising — who now writes the Ad Contrarian blog and speaks at advertising conferences — had been referring to...