Why You’re Losing Millions to Online Ad Fraud

A few days ago, I gave this webinar for WebPromoExperts on the billions of dollars that companies are losing to fraud and in their digital advertising campaigns. For thirty minutes, I discussed: – The definition of an advertising “impression” and why it is important –...

Join Me at Brighton SEO in April 2015!

I’m honored to announce that I will be joining such esteemed marketing influencers as Aleyda Solis, Erica McGillivray of Moz, and Tom Anthony of Distilled on the speakers’ list of the next Brighton SEO in England in April 2015. I will speak on the...

Want to Learn How to Integrate SEO and PR?

Update: Missed my webinar? You can watch it here! Dear friends, This coming Tuesday, I will be hosting a free webinar at Moz (a Mozinar!) at 10:30 a.m. (Pacific Time in the United States) on how to combine PR and SEO into a holistic marketing strategy. I hope to see...

How to Speak at Marketing Conferences

(Note: As part of my job now as a marketing keynote speaker, I also offer services as a public speaking coach.) Speaking at conferences is an underrated marketing strategy. It’s one thing to focus, for example, on SEO, social media, and lead generation – but it’s all...