by Samuel Scott | Oct 1, 2015 | Marketing Essays
A few days ago, I gave this webinar for WebPromoExperts on the billions of dollars that companies are losing to fraud and in their digital advertising campaigns. For thirty minutes, I discussed: – The definition of an advertising “impression” and why it is important –...
by Samuel Scott | Apr 12, 2015 | Marketing Essays
BRIGHTON, England — I had the honor of speaking at BrightonSEO last week for log analytics startup logz.io, and it was a pleasure to meet the British digital marketing community for the first time! For those who were not able to attend my talk, I have included...
by Samuel Scott | Dec 11, 2014 | Marketing Essays
I’m honored to announce that I will be joining such esteemed marketing influencers as Aleyda Solis, Erica McGillivray of Moz, and Tom Anthony of Distilled on the speakers’ list of the next Brighton SEO in England in April 2015. I will speak on the...
by Samuel Scott | Oct 5, 2014 | Marketing Essays
Update: Missed my webinar? You can watch it here! Dear friends, This coming Tuesday, I will be hosting a free webinar at Moz (a Mozinar!) at 10:30 a.m. (Pacific Time in the United States) on how to combine PR and SEO into a holistic marketing strategy. I hope to see...
by Samuel Scott | Jun 30, 2014 | Marketing Essays
(Note: As part of my job now as a marketing keynote speaker, I also offer services as a public speaking coach.) Speaking at conferences is an underrated marketing strategy. It’s one thing to focus, for example, on SEO, social media, and lead generation – but it’s all...