by Samuel Scott | Aug 30, 2021 | Marketing Essays
The world has watched in horror as the Taliban conquered Afghanistan and defeated the US and NATO in a war that began after 9/11 and lasted two decades. In this extra edition of The Promotion Fix, I show the long-term PR strategy that all Islamists use and the new,...
by Samuel Scott | Sep 11, 2017 | Marketing Essays
My new column is live at The Drum: Just because a stock rose 20% last month does not mean that it will rise another 20% next month. It’s a basic principle in finance: Past performance does not guarantee future results. The same is true in marketing. Two weeks ago,...
by Samuel Scott | Jul 31, 2017 | Marketing Essays
My new column is live at The Drum (with a bonus interview with Ad Contrarian Bob Hoffman): If your target market segment is ‘millennials’ or ‘baby boomers’ or any general demographic, you are doing it wrong. So I was leaving work one day and...
by Samuel Scott | May 8, 2017 | Marketing Essays
My new column is live at The Drum: It’s the first rule in propaganda: If you want people to believe a lie, then just repeat it over and over again. For some 15 years, marketers have been subjected to constant reports that commercial TV will soon ‘die’. They started by...
by Samuel Scott | Apr 10, 2017 | Marketing Essays
My new column for The Drum is live: It was going to be a glorious age. A pristine age. An age without advertising. Social media was going to kill everything from TV commercials to display advertisements. People were going to ‘engage’ and have...